M- 1704C716

UPA TCATRA

Eighth semester Final (Examination), 20 20

(Subj)- BBA in Marketing_ a / a R (Paper/Course No): MKT4202
T/IR (Paper/Course Name) Tourism and Hospitality Marketing a (Center):
CafSt (Regn No): f t 4 (Session): 2016-17
AMT(Roll No): 17251041 EAR (Date): 11-november - 2020

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 AwHo he O NO, 1

Irmora wckeling m prornOtun voutin ood

wthin oqarlpkio to
md ervict
1he
eompm
the emploupo, Sueh o irdeitrol oppicacb v o r
ecwe inderra rojtketi
wetub to e rorea

4m enouo to do ho rradoting evorn

mmore
give
outcide eosqemísntidn . A o , ty dora

to do e inwtnod rorc.otirq ae
he aic v0as
stuked oelod.-

dentify the oreo Shera tompomy dineclly connech

with rcbotplaee. lor exomple, itmirder ros doenn:}

knov abor t he orn eormee Ctomnel.

oble to meet ewtomar quenMS.

LOont be
in towtism, e indor motion aue dyromic. So in

1or 4 af Ao krothe Qotoj wwwabouts

ROrA
RoD
ewotoneD knov abouu

eMa manetirg straBegy a cautuvu o

employee aining Progom tor ex
ex ample.
ample. h
the

employeR ore beirg rajned

onA
only n h
 P- 02
-41
Se/>hostom mammolism, towt aquide. e e b if
he doen't krow houo to Promot the produer

to e ewtovnetbone hen 0on+

0 via
evea profitabí ha S ats any mornhatmg
stroregie should le featurud on raining prauen

p tvice cutur. T in the sten velue

and oeliefs theat enforws theidea ond provideg

Th eo tomet orth greder value. for ex mple

$ a m emplouee doen+ knou hats the senvica

cuuk i i compony en he oon loe oble to

SeTve ewtomen propert

OraonisoBional Culkwe s he pobercnet shared

value cmd eluef/ Ahat give pro per neon ing to

te employe torxmple- mtowTism amd hosPtagt

indutry th emplouyeemw hove sonme diseretion

omd delivety eRerienca o msu t e cutomet

ffeing
 -0

emowwoment nen a firm empoyiet th employee,

t
teyt it move ke aulo ily cnd VesponsíbiUty

Yoa decsiomo . toy example. tor empouwotWAnt,

Can tode docislon 'irdependenh:

pbeo

nogend Com do inmøtnal

the rorckekirg

mastetir
 Pg- 04
ID-41

A morcedort meedn to A the buyer ehavior

DCaue H helpo them mdersnd tot a t compels

Hhe oudet to Tetvtn o jutwa buirem, ihat

Com be done to t a i n a buyet thot \neYeoner

inoreones

the profihbility e fim.

amd povoal
fong cudkwtal, subeutwal, psyehological
Ooud be
reto i t see that peToralactösa

the ost atfechive in buyot behavior

milenials

for is thdo frt would be ma erorel

fekor. A couple hose i b e diet, Shethur

a o r g , out most ly
Rstasomt inging

In seleetlon o mentn. tor insknan-

importomt

Ra tood
reawTnt wouda e me ee 0

cornpimeniar
Com plime niar feocds oy discos. But id 0on

matert much to
apeton ifh/she doeAn't

ike Seatoad
 In-41
fww to h aNO,-05

4 Oodd motel ecm n erae Cwtonas

say,yesi», a
Satiachon after implemering its firs Tevenu

Onooemmt progom.

i
Becaune t primary proqyom/ppose
nereaDe O Ose mortket TeVenu oy toTecagthrg

ConsumeT Ovior, rd Consequmtly o optimíee

ond
Profit folloving sovoge.invento P
bu in cone hot and YestavvTan ee. t
priung
o hottls na
m e ane
incveonen Cwtomeu loyaty

Rtawnts.

for exommple, in a hotul. it io conduded that all

quess
9uesis
0om o eove have a tsoe cab fom ais pot

to notl. Considsuhg the addi hon c wi foatwne hote

TCOm Tall com be pd

by 1 t free cabs Com

imud rom hote to cirpost As the value peleeive

e CwstoneT much
highethn tLe pric
eine ekotged the hetel.
 fa- 06
AD-4

Anethot empte -lovee for

reDtawonts rove nother evør to
he hotel nd
tw
TObk for. o Remyation sehedule. for eg-

concludes t a tww ase hiqh incidenca

Vestawtont

oLOoekend cam collationa Com pored oth he

hibrial details. Restauront

toekdays oned on

should YRsecTve a Sevd

fed enetvahon to maximkke

the etuh wT TI e Yetwined

profit. Nomy feme
2Atl bocause or Complete Terertvotiom ond an

il mprove Cwotomot Sotisfachi on.

feo Seal

Houoevøt Hhe i r t time t h implemertotian appeaTA

b ineeoe duu to mprove benett given, eVena-

monoopment mot onl inCreanes/improve^ prica

bu alo0 bewnes on n e available right ock

at diat tim amd nereoe ewyomert satistechion.

 P-07
D-4)
Yield monaammem ao snoure Voruable pricirg
oteo oed on umdecstamdn9 otlpotirg,

Omd injluencma ewstomot ehovi in or det to

moximi2e 4he protit oyertime. So boned on t i

would ike 10 eoA hat Yen, a notel or

0toro eom incseoe Or maintain awstome

shetisfachion aftut implementing ts tirnt evenu

mnaogmemt proorom.
 Pg-08
D-411

Virad morcketing bonilboi cally he iternet vetson e

word- mouth macketing twaah aebsks, mau)
videon or othe marckefina everts hat ore o

infectiau cwstomUT 0omtto pos tem

along to riend^.

Recprtdin moin adyortoges ot viral morcketirg

foT ewism -md nospitolit osqmisation, it has

been that the wwe iral nartketir9

Com e Verty wetud or mching med Setvice +o

Th morcker Smc allouds to aheive areot

Positioning. The Houris md hospitality orgn isatina

abiuty b we >ocial metuoork a k eke centept

peet. n
opeef . w Sense, the irmecnet leader's

Such ologgato, peds, puolic figwes play

ver m poT t t he dishríbidtion

the memOOe On t intetmek.
 fty-01
D41

1he elements Viol atketirg ate

6ivaooa produch os
sertviceas.

Oline videon

oeosit
email mamoo.

1VCs
Sociol media eonmpgn

So. ene elememts elp a Xot to lovertage the

Howbnm omd hospitality rdwry. beane pople

spend owmost coy h e i r dazt in h e e .so,
spend

het the uytomnet eom ird otchen foo

elated uff. ey find reviews o

ow
t e placo he/ ndsb g0. he faci h e s
an erstauomts. And twovgh u i
hcte
wtomuT eroaoement OceuzT . So, m vsret

tousuSm ond
Ond hote mommaement Com bemefit

Ksom vira mevceeing.

 - 1o

ID-41

fwo.-otte QNo-09.

'b ilthe p le could folloud ia sollocirg

Shoteojes-
Brnensive qrodth-
eoudd ollo itosie
fhrio qrodth
Corle
Covrley, for hin
produer
Coudd expmd hie
grath shoBegy dh
feus more lveugen or appetíeonc
ün by odding
ovcket fo
f no
rou

he Oouud md t

Dvorsifiohion
Srheqrative Groth
Divociticetior
orley Coud fpllo egpotive- ayoudth roteq

could go fo enoosing asingle sarnot*

brina
or he ecud o tar
divrsificotion).
corcerr ic

producis horitorto divertsi fiahim).

or
ne
in
w ventuu Corgomesat)
he coud Jummp
 11
An-41

d Snlearotive qvondh
albo follodhin eqy ative
Cortd
Covrly ould
new 6upuo (bcka
Shon3 th cqur ing
whollsalwr foruaortd) auring
Qcqiing new

new compeitozn (vori|ond)

Douns17 ing-
vak cousd do in downsae the
losta
lostly ovrley
portion shich
apn't profitable o a for

the hwle buoinem

Could

So, Hhady hoo orley 0e follow he gap t

hi
w bwsines Red Robins
 - 11)
10-44

A balonced Scorecastd in a ShoBegjc momopment

metT iC wmed to iderht y amd improve

cefovmome
and their rerltir9
mtetnol busine funetionA

exterural Cuteonmen.

corend
orrley 0o oncotned about balbnoed

ORcaue i whed toa neawu Cmd proyide

eed ba ok o oragm isation. And

Shou0S beHot rategic plomino

amd exe cdhon.
*ImprOve Sroeogic commumi ation
rovoS beter allgnnento projecs

Genealis betler oramiseticna oligno.

*ten h e long+etm s t e s y i t o Shov e t m

*com help monoae divetsGG Comomy

umits
mooges mumerical ressourre
 Pa-1
10-41

Kd obi Oamced Scoreextd

acte
ostaes
fbrpecie Obje ehive Meanures

finovcical| Food sal No. ofumítssod

Oicyeane cock

bevertag No, m i t sold ecove

Salo
finondal perto
Greotin ROT Boed on profit
ortgin

Cost soiny Oppoyturnhen

3rat diníng revievoS

Cwtom expetien ce Cwtormut

Retaining S
acoiring
feed loack 3
uauta ewoormert.
Sertvice
orcdnat|

Loyoky freanc4
c revisfs
proorom

Feed back Recomise the

emploe
4ntemod tsom employeyeat o
Orce tecm
psocem
membRUs
y btion from

Foo setvie No, ch-umits so

and imProvenont
Soong setvie mplouyee Proce
Ctre feed bock