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Sec-A
10 1195 104
Aw do the NO-0

Cvalivity Can e deljined a "the ue imomnation

Cveakivity- Csoalividt
ooninal idas lo CYat Comething Sn advotisang i i

to e brond menogirg Alvntisine

oat ings mon

Lwthoud euativit in ke a
ekeyofouk a tock. On
uetul wtbout othen
\D o mot sim

Smporlena o eveativity in adosirgs ae

in adverctkemert quals to t h fesonclisatn.
O Cdivt
Cveodivity a f t et Digial strotegy ot gosirg
uke umiqul eondents.
bwoine. Becaue people
sen it
Ad stisemet on ony e crative on
i igin. 0, * posseme the originalid

becawoe, vative adettising

3 t fos texibiltyy
be inked thnoug product and serice
cnpoicn Com

to diffont we.

ortistic valu noeven hiahu

Cvectivity gives am

value t2Dr o he biand Whieh elps to get more

Comperitive Odvatage
dverttisina effectiene
Etend fiom sod moratig shotegd
Muyt nk he consunors' vien.
Cidvoctisement soudd be sersuanive.

Mut fArd a mk Hrtough to ovcak rough he duta

Shoudd not prornise ornetnirg d cm4 le &iveud.

hecevt me evaative sdoa fom oveuaulming the shateaa

to mayte Hhe efeetivene o odwtiir svo*

ihe &rannisat-
en be done i to cheek heeonsumet oY Custornes
eraagpment tsovthak gvtiewar aduerctisina, for ex -
fobtfee shop post an odverttising. hey have to
Techeck at they ate qoning9 CvstdmuTA dvauah

at xpP advedeng

e t i w Aceording to 0° ovtey, Mosius 8 Boles

Ahe
Ane umivetsal odvetisig dorndands ane p ihe ansieA
SDme queotion) Thoe e

ODoes i n advacisin9 position Mhe prodset simply ond

simp
unisiakable cautY2

Does tui adotisäng aH dhe brcrd to a

olineliing
benefit?
DoPlli odvert itmg eorert Poot- idea

Der uin odvestisinc) Sesvn in brorcd

Porsonalit?
Porsonality2
4 Ai odwtianayumexpecled
minded2
s tun advetisirg sirgle-
Terortd he prospect
Does ad wrlising
hin
austirg?
%Ais adwrtising visualy
ehilbit frunstaking eraftsranship
Do h i advotdising

Am to he . NO-2

hute a e 8 tools in MC. hoe arTe

Thu he nan peTsonal t faid ffrm-

Advothisirg i
oieh helps to reack
Commumicodion .

mam audience. vaniou plarform

a
billbond ete.
ie print media,
to face comYmuniaing with
2rsonad selling foce
th a motive to promote
end wes
Pwichae. n d
convincl bugen to
ond
amd
buid long-term Tebrtiomship.

commumiau
Divee mankeiro- Oraanisation dìvectly
Jth ee w e rovogh text, phone majls
brocnay ete to kro about heir produ ek

Mobile morheting? communi otrg htova textin

mobi prone shieh w h ehcapest a y

(
 Sctial vmeda morkelirg? mos povwrrfu medhum to
ponott. ls a lbuo eo but hgljefeetue
n d commm cata
.

plaiform do promote
e
Rudie Yeation mamagrg h e rolation
eupmet sth a duooay aonmuniafon.
to erea qeodsil).

Sales promotiom short+ Aertm incerives to occelestolt

ihe Sol. forey - diseoun conponA premiuma.
Snplu, soeepskkes.

8 Sponsorship-> mixire or salos ad promoion amd

PR hio erents ovond 9oulky

m y prduct id am umsonat qodug arm Lets amume.
Hhat io
a a amoking maloial, tawieh is sictt prohibit-

matkeled or prorrotd direckly o nat ve

Con
Ca do sal promotion GLe discoumt couponA
COnumn.
otor or sanples to Hhe 4
or ouyiget4
y e new bne, Secondly SPorsor hip cm be
elone s ell to romo
pols
Subtly
eeivelz
out efetivel

So,
So, thede tooCm be do wed for umSough qoods
favciciponis in MC proam can e devided into

ujor opoup

OTe advertiset- ey are ne key prticigns. thay

cetvies and caunes o be maketed.
ove prodducks,
and they provide finds tho pay for te

promotion

2he advertising ogene oa thrd parth hat specializes

n he cration, praduckion and plocernert o the
eommumi cation memae Ond hey provide oftwu
setvices a facUtat the proom

Media Orcpmisations- providina infovmation an

to dhe vieiet, 6ubseri bers or

entertainert

eodets s he Ymajor rolu ot t h e

Provide senvice
Specialised ommuniacion tvie- h e
aua SuCh a YReoTch.
in their specialised
oralsio. ane indudes in difoent
aleS promotion aenies.
ogencie
funetiova
Collakeal Sovi he wde roomoe otsuPPost
uned b odvertisels , aaencieEA na edja

orgomisation. omd Specialised Senvice

r.
firm.

They indude mousing esearch oaencies,

ocket dean frm, photoojophus ele.
 Aw. to he Q.NO-01

heapoded ovcketing Communicati on deymA from troditiona

ddverttising ard promothon. St wes variet oorgenising

and cormumicading tols to eccomlse h e value, i e h

elements
involves ecosdirgtirg the vanicuw pomotional
aomnumicalt
omd
omd otwr macketino acivitieD Mat

MorebveT, M e i veeemised
Lorh a fivms ecuyomert.

idenmtity a
a bwsine prow 1hat help ompemi@n
methadn
ond etfective toY mmumi atira
moct appsops iati

relationship
vwth w on slakeholden-
Od buiBing
rolies
e es primonily on
HeLsevert, he radionoB advertising
marn medin to eomumÍ Gi the taae
wina t h e

media Com LDse peoples vledern,

auollences, bud ma

ietenuts omd eoders.

he impostamce o C Cm be Hatd y-

Bui ld bro Tecomtion Ond ts wst

Alows orgpmisation to s00ch lartae audlenwy.

Yei lds hiahwr evane.

Allo-os to build bomd Imooe.

(
 CYect cubmor expenienc

movdeus and compomies aves MC

ReaDon more

errspective in e i r prgrom-

a Aey underrsond e value oshratagial Innegrakirg

he lnen varioy communlotionA funchonn.

orovkeeU to dromgin
Th adapt eoni
ter morketira Cornmumiah
enviromment through
efforis.
teehs ond
foriaa ereades neud u0s
Covmmumi(ation

in Cudionce for sociomecia.

Deeline
and
Play mofjor role in proem developirg
and equ bromd loyp,
sutain'ino identit
brond
stmool design ete
MC proce
Tevieud ofmoveketirg porn
situation
dpromotionol progm
Analgsio
Aalysio tte eormmiation procw

udget deetmiation
Develope 4rheopatd Harnketiro Commumiation Proayon.

Solon PR Pesoral
Aolverhising Divec Marcirg Promotion Aulblicty sellirg
obiecive oloechive objechveobjective obgectve
>shateaY shrote brate oe) bhroheess

rdeoalt omd Impumet

Monitor evaluae omd cormho)

MC Proran

e main MC proco ,9 will e wina

for developire MC plom in oramisatton.

n shost, As o oll 3 vove to ehe Tevjeud h
9Dvtketing pom. en hove to cmagse h
Prormotiorno proxertm. and commumiiahon psOC0D

hen vove to op or oucdaet or te plom-

Jarnth
Jarsth 41 ao fo develop MC proa wich
neudes 0ols uhe, ndvertising, direat marctirg
Sales
Salod promotion. PR omd Porsona selig And
Occum uoting oll thee to imerai omd

mpemert. And Hnoll 1 monitoy, evaluo

ond
Qmd aonro he Mc Program.

Thods ous 9 be maintoirivg cll we tagev

Hoaptthe proca. ok developing MC

pkom in Orapmisation.