Aaraf forhan Halib

COwIS- HTM (MKT-4202)

ID- o41
Sea-A

An.tohe anO.-0

e oat thvoe ploee viiud daat yave in elau

Gertiry hgnlomd (olaysia) S)wactiino ,

ond Coxs eoar

ard thore ore ome proper lkaut cralure and

Aome amo2irtoustist sPots, And from hoe dovioual

exputiened Aere amd eonsumed servic, proluc

and
and expouience O el. So, accosding o th

chotacteristies service ose hoces s

cotecpiasgd oy
Stangible- The Sevies amd the experiences
irbngible. Bu tme prodenets
gather ruly
outhe
such bod olothang8 ooTtomjible
otisfaction wa mbwalole ooin.

Dnsepoabe- The Setice proodor and he

o Aame Hme.
eonsumt (meH) presett

caue otheuoise Hs mpossible to eeive sevice

Vaniabla: he Senvice tat Jaot fom h

thee mentioned poee ose differnt o each

othon Beaure n alasio he sevice 9 ot is

favr premiunm thon th pocey om Cox's BozaUl
ond S. martin's
Portisahe- Sestvice com be Mored fo
fudugue expertienee. 9 hap to be eonsume a
Yeal time So, 9ave
vave to do te ome. hen n

in Malagsio, 3have to oe ott al dtue Auir Drfn

Malasiaa omd AYms for Cox's ozas omd St

murtin.

bPhysicd Evidence Pnial evidence i anically

mec fhe service ombience, he wormdins

Hhe tvice oeinaaen F6, ond it varies fromn

fsom
Sertvice to setie. tor exompl, n Malaysia

the toad qmbianee diffount. Oifferwnt oads.

culdwe . food abits , toeathen, rudes am all

Bu there e e LAoU
Aome Bimilaruties in aoxs lbaza

smarctin .Beau2 oth otem

Cr
ona ave the ae aualhies in
S20 shore

mnbimce evehirg.
Tnot e , eultune fod obits ,

S e Htutee placos vistted bst ya

vouriable in service providing ond corsumirg. o.
iHCm e chomacBotised insepereable, perishable.
amd phypial evidenc.
vOtiable, intanoble

A.NO.-4.
Aw. to e
abouk
NOT omalas msicaly prepared to knoud
he ompam totralAralysn o enviromment
eakneo) amd ezBerml bnvixonment
(Sherath
Opportmiies 8 thaat)
Analsin
oin m bality m considurtirg a dfood
momedbkeaut a a osptality Compomy
ehain

voouwd be -

So
O. he hreroh for h a t
in Bomgladesh.
Best ouwtgerr shop
seaonable PTlano

Available in evet
ctomer loyalty

Lwakn -

and unehamged monu te.

mited
mot ewomisable menu

etonmuUA.
relieD on long tenm
Oppov tumities
expomd glbaally
Lpj nad product development
Pcwstomi sable mmu

to i r unt-
Attroc mao eustomets Cecoding
Udatt childyem menu.

ouaks Compeitox (elailex, Buger king)

Sneyecse oporational cost
Satutated fat foeod hop.
Cutomt o hoalkhie fod>
Tp chonging

Flnscs poduuet motked exprsion id i sofouing

towsno). So t S e e n ike,
Ho1c godth hodcga
Inereening Risk
exidy
market froduet
penehat iom
developmomt
OneTROing
Risk

mcke Divorsifqcaton
rathct
clopment

nes produet.
Podu
So hom hat a dakout em do to expnd is

Can choose fowt twm bu not at he

Smme time Suppose-

o hold the existing ewtomot tey
morthet penenodian-
etve jhe Samn bustaeTs ukA efore.
COm

rostket to
mastke developmmt-o expomd he or

ned andienc Taleout eon otier

tortget a

to e d motket in a differunt
1heir
their pocuct a

To eheck t e eutomuus minda

rodeuet development
30me wwle neud
okeout cem i r g up
owteers to see if tte existrg euBormen
hove it mot.
i W ing to ox

Divecsification: A ned t y e ot louoyern Con lbe brou

ko eni ldre o e divereífied in h i

indusr
S0. ocout com t al tio one One to

expond her o o t e ormd audlen ce .

 hee ine Srreeheey
Ard p h , lheochelvo mix, oudd be

*Selee popoc poduet foo p o t moo

budael ot he produe o elfeckive

oalgin h
Pricirgtihe psoduct
availabí lidy Ahe mo poposed produet-
Should be hign

he promotional od o Arould lopiro eompedtive

advoodge for takoout.

knooirg prope dis1 budlon evonnel.

Ask fov» Coner foed back.

*eceot compeBitive qedverrtiskTrEn. advonmoq.

By doiro 1i s0, 1eiy produck-mothet

l e effeetíve.
x paslon
 Aw. to he Q. N0-0

u rpoe thetoo hoklS ovte Pan Pacifie avoaon

emd Dnaka) ond Momad mch Rorost (owis Bogar ).

Tee too diffownt hotes ot

are
difforert aaliory
ovel d eubtwTe -

But they are tryino to buain

Cmd
ard
inmprove the motwtal enviomma ot C mt y

nfem peol
OEnoway saving teehs - in Mermaid meh resost+

the ove solot pmes to Ue to Saved

enotaje
Embace Recycling- n Pm pacífic, Oasaoes
CTO ooirg secyeled. for example. ihe feet
plarshic) Ot o t thUon nore ond hete

Tokherrthey cpkher i in Bind omd serd

or s e c y i r g and Somne goes fos Mar maid
Ma maidd

out
u r fs not po46ible gos Momad to

mairtoun Hi auoas but hoy ae dti

orkino on .
) encoTOOR Oust Ho he oen

Y0Om, Pom cific i

wig ad sgem
the e ad i deiccded from e hodor

elecksicy eceaonnected. Ard ey en

ask totuue to p s Ceed oetorehond

AStvt Con postirg- n the oore Crean, koed

0oote oe encowOged to be composted.

becane it com be fwefhet wwe d

ferthiazer kich i more etective.

Sove ooluu CwtomVS ane nighl Teted

omd
omd ercoustaOed to mo o e uokerr sathor

Savin

On the above mentiored tuo hotel mo On

pesfeetly oosking fine to nave he eAt plen

for Savirg matte. botn have ackirqs. So, if tha

mentoned poinms pre sent in both

albove

i+ Cold be Considered th
otem then

best plomnel. but therre re cther Yestromts in

(8)
 Ot
ecum dho vave Vtet (Ron.

Sumainalble lawiism ve{o do a tu ot towrism

eeorome, Socia od environruntal impacs

ote
coueftly amemed cmd impsoved t h YPpec
to towrict amd e loca Cerrimltony
in shoA, Suloinable taytism should
nae opima ue c@nvisonmental TRNOWTCce.

Yespect the sotio- cuddvital authenticita

erere nolole and org tertm elatiencninp

ecoromc opewdion prov Iding scio eecoromic

eneits to o eroldu)

he gools csuwairable tounism are

economic viabiut
Local prospeu
Socio e a t
Vismo Sfiment
Culdwal ffius
Resce ekfiene ya
Environ mental auTity
he meed os ustairable pomino and rrcmoopmet

imparative for the indutry to utvive a a

hoe

(1