1. What is the name of the retail store? In which city/state is it located?

More Supermarket. (Regent park branch). It is located in Kolkata, West

Bengal.

2. What are the most popular products among customers?

The most selling products among the customers of the retail establishment
are products like chips, chocolates and frozen foods which have a greater
shelf life than fresh foods.

3. Do you offer home delivery? If yes, how far do you deliver? Is there a
minimum amount of sales required before you offer home delivery? If home
delivery not offered, then why is it not offered?

Yes, home delivery is offered. The service is offered within a 3 Km radius.

Home deliveries can only be availed on a minimum order of Rs300. This is
because they have a small number of delivery boys and they cannot do home
delivery for the smallest of purchases.

4. What kind of impulse purchases do you place next to the point-of-sale/cash

register? How do you decide which products will be placed near the point-
of-sale?

Mostly products which are sold less are placed next to the cash register. A
few of them are chewing gums and energy drinks. Any product which is
nearing the expiry dates or is newly launched are placed on the cash counter
for impulse purchases.

5. How many workers do you have at this store/branch? What are their work
hours? Do they work in shifts? Do you offer, or have you offered training?
When and how often? What is the most important advice they are given
before they start their job?

Since it is a small outlet, they have only 4 people arranging the shelves, 2
people at the cash counter and one security guard. They work for a fixed
time period for the day. They do not offer training to the staff. The most
important advice they give is to be polite with their customers.

6. Do you have any product placements that you are paid for by the
supplier/wholesaler? Or does the store manager/personnel decide how and
what products are stocked on the shelves?

No, the products are lined up on the shelves as directed by the manager and no
payments are received from the suppliers for any kind of product placements.
 7. How many vendors do you deal with? Do you have any credit terms with
your vendors?

They deal with a

8. Do you have any membership/loyalty programs? What kind of incentives are

offered to such members? What is the process by which a person can become a
member?

9. Is this a standalone branch, franchise, or co-owned establishment?

This retail store is a franchise and it’s parent company is Aditya Birla Retail
Limited.

10. What is your idea of excellent customer service?