MKT344

MIDTERM EXAM: SUBJECTIVE

Summer 21                                                                                                   (10 + 5 = 15)

1. Imagine you along with some of your friends have decided to start a business
just after your graduation. And it is a ‘Gym’ targeted to the urban youth. Now, you
want to gather some ideas about consumer expectations regarding what type of
facilities should be available in your gym.

Based on the above mentioned scenario, develop a questionnaire draft of 5

questions that will include 5 of the following varieties. (Do not forget to mention
the type beside each questionnaire)     
   i.          Multiple choice.
   ii.          Likert scale.
   iii.          Semantic differential.
  iv.          Rank order.
   v.          Word association.
    vi.          Sentence completion.
  vii.          Open ended.

Answer to the question number 1-

Multiple choice: 
What’s your favourite type of exercise?
1. Dumbbell rows
2. Weight lifts
3. Squats
4.  Running on the treadmill
   
           Word association:
            Fitness…
            Stamina…
            Strength…
            Activeness…
            Satisfactoriness....
            Usefulness…

          
Rank order:
Gym instruments in order of your Interest-
Elliptical machine                                 1.2.3.4.5
Treadmill                                               1.2.3.4.5
Dumbbell                                                1.2.3.4.5
Weightlift                                                1.2.3.4.5
Chest Cardio                                          1.2.3.4.5

  
       
 Sentence completion:
Young people go to the Gym because of…..
1.  better outlook
2.  Regular Physical activity
3. Control weight
4. Boost up energy

Open Ended Question:

    a. How many times do you visit Gym per week?
    b. How do you hear about our new Gym?
   C. What is your expectation from our Gym?
   D. What is your motivation to join Gym?

2. Briefly state an event of your life when you failed to achieve a goal and became
frustrated. Discuss two defense mechanisms that you have applied to come out of that
phase.

Instructions:
 Write your answers in google doc. and turn in before the deadline
 Also attach a pdf version of your answer along with the google doc.
 Use headings/sub headings/bullet points/ bold options wherever necessary
 Any form of plagiarism will result in cancellation of the paper

Answer to the question no- 2

In my Hsc Examination i failed to secure good marks and Gpa and later on i got
frustrated that what i am going to do in future because without good GPA it’s hard to
admit in a good University-
Two defense Mechanism that i applied to came out from this Phase-

Rationalization- What i have to do to cover up my failings logically that the same thing
doesn’t happen in Future.Rationally Justify things.

Withdrawal- I remove other activities from my life to focus my upcoming days.

Withdrawing things that don't help me. Like playing Video games, not gossiping with my
friends.