SOCIAL MEDIA GUIDELINES

FOR ODDO BHF EMPLOYEES

 1

Table of Contents

Introduction..................................................................................................... 2

ODDO BHF ambassadors on social media.................................................. 2

Recommendations......................................................................................... 5

How do I update my profile information?................................................... 6

How do I indicate ODDO BHF as employer on my LinkedIn profile?........ 7

How do I follow the ODDO BHF LinkedIn page?.......................................... 8

How do I engage with a post?...................................................................... 9

How do I post content on LinkedIn?...........................................................10

How can I create a LinkedIn poll?................................................................ 11

How can I change my LinkedIn settings and privacy preferences?......12

 2

Introduction

These guidelines intend to provide ODDO BHF employees with

a summary of the Group’s policies and guidance that apply to
personal participation and comments on social media and more
specifically on LinkedIn. The guidelines apply to all external social
media situations where you associate yourself with ODDO BHF,
interact with others or comment on ODDO BHF’s social media
posts, products or services.

These guidelines are not intended to limit any employee rights,

including privacy or the right to communicate about wages,
hours or terms and conditions of employment. Rather they
should serve to remove any confusion about legal issues and
provide you with relevant information on online behaviour. Edu-
cating and training colleagues helps us to not only protect but
also to improve our organization’s reputation. If you have any
questions about these guidelines, please feel free to contact
the Group Marketing Team.

ODDO BHF ambassadors on social media

As ODDO BHF employees, we play a central role in building brand

reputation on social media. We are all first-class ambassadors
of the Group!

When we associate with ODDO BHF on social media, any state-

ments, images or material may be perceived as being posted
on behalf of the organization. Therefore, it is important that we
keep the following recommendations in mind in order to collect­
ively protect ourselves and promote the Group’s reputation.
 3

Introduction

1. Protect – Make sure to protect both ODDO BHF and yourself regarding the informa-
tion you share and your overall activities on social media.

• Any communication on behalf of the Group must be approved in advance by the

Group Marketing Team and your managers.
• Do not post any confidential information on any platform. If the information has
not been officially released by the Group, it should not be discussed. This includes
financial information, product information as well as legal information.
• You are more than welcome to highlight a Group project, a study or content from
your team or department, but please inform the Group Marketing Team after con-
sulting your managers.
• Publishing job vacancies or internships in all the divisions on social media is re­
served to the Human Resources Department. If you wish to highlight a position in-
volving your team, we invite you to contact your Business Partner, after consulting
your managers. Once the offer has been posted online by the HR department, do
not hesitate to share it with your network.
• Only designated employees are authorized to establish social media profiles or
accounts on behalf of ODDO BHF, speak on behalf of ODDO BHF on social media or
use social media to conduct ODDO BHF business. By default, you are not allowed
to create accounts with the name, logo and a characteristic of the ODDO BHF
brand.
• Anything you publish must be true and not misleading, and all claims must be
substantiated and approved.
• Don’t slam ODDO BHF or competitors. Please remember that only authorized
spokespersons should comment publicly.
 4

Introduction

2. Use common sense – Remember that professional, polite, 3. Disclose – Your presence on social media needs to be trans-
straightforward and appropriate communi­cation is best. parent.

• By identifying yourself as an ODDO BHF employee, please • Do not create hashtags on your own when posting about
keep in mind that you are not only creating perceptions the Group.
about yourself, but also about the Group.
• You have the right to express your political or religious
• Stay away from saying our products are smarter/better/ views. Remain respectful and constructive at all times and
higher performing as compliance restrictions may apply. avoid controversy. You should also make it clear that you
are speaking in your personal capacity.
• If you make a mistake, admit it immediately and apologize.
Be upfront and correct the error as soon as possible.
• Your connections on social networks, whatever their na-
ture, must not affect your work, your ethics or the security
of the Group`s activities.
 5

Why are we using LinkedIn?

With over 722 million members and 55 million companies located in more than 200 countries*, LinkedIn is the world’s largest professional
network.

(*Source: LinkedIn 2021)

Social interactions on LinkedIn shape brand perception and create business opportunities:

• 51% of companies** acquired a B2C customer through LinkedIn

• 93% of B2B marketers** consider LinkedIn to be the most effective site for lead generation
• 80% of LinkedIn members** want to connect with companies to enhance their decision making
• 93% of recruiters** use Linkedin to research and recruit candidates.

(**Source: LinkedIn 2018)


Recommendations
Please DO‘s
• Follow ODDO BHF LinkedIn page
• Ensure ODDO BHF is appearing as your current employer
on LinkedIn and that it relates to the official ODDO BHF
LinkedIn page
• Like, share and comment content published on the
ODDO BHF LinkedIn page to promote Group reputation and
increase brand awareness
• Always behave constructively and respectfully on social
media, even if you disagree or feel that you are treated in
a disrespectful way
• Contact your Group Marketing Team if you would like to
post about a project or content indirectly or directly
associated with ODDO BHF
6
Please DON`T
• Publish independent content that could be indirectly or
directly linked to ODDO BHF without approval of the Group
Marketing Team
• Post job offers under the name of ODDO BHF. Please wait
for a job offer to be posted online by the HR department
before sharing it with your network.
• Post content on behalf of ODDO BHF or a subsidiary
company within the ODDO BHF Group. This is restricted to
the official ODDO BHF page.
• Use quotes, pictures and visual elements without explicit
approval to do so
• Delete critical or negative comments, as they reflect
transparency and deleting them can quickly compromise
credibility.
• Distribute slanderous, insulting or otherwise illegal content
or content without appropriate copyright references
 7

How do I update my profile information?

By clicking on the pencil symbol, you can

Edit your profile intro.

You can change your:

• First name
• Last name
• Your profile headline
• Current position
• New position or education
• Locaction
• Industry
• Contact info

In your profile headline, you can enter

your current position as working “at
ODDO BHF”.
 8

How do I indicate ODDO BHF as employer on my LinkedIn profile?

Scroll down on your profile to the experi­

ence section and click on + to add a new
experience or on the pencil symbol to
edit information about your current work
experience.

Type “ODDO BHF” and select the Group

page. It will automatically add it into your
interests.

This way, you will have access to My

company, an internal view on the Group
network where you can connect with
other employees and receive the latest
company updates.

Here is the link to the ODDO BHF LinkedIn

page:

http://www.linkedin.com/company/oddo-
bhf/mycompany
 9

How do I follow the ODDO BHF LinkedIn page?

Search for ODDO BHF on Linkedin or use this link to find the ODDO BHF LinkedIn page: www.linkedin.com/company/oddo-bhf

Click on “Follow”.
 10

How do I engage with a post?

To interact with a publication, you have the possibility to:

Like:
You appreciate the content of the post and want to support
spreading it. You are able to choose between five types of
reactions.

Comment:
You want to give your opinion on this topic.

Share:
You want to display the content to your own network.

Send:
You want to send the link to someone via Linkedin Messenger.
 11

How do I post content on LinkedIn?

If you wish to post content indirectly or directly associated with ODDO BHF such as digital or live events, trade fairs, promotion of a
business initiative or press articles concerning a business activity, you first need to obtain the necessary approval and relevant content
from your Business Marketing Team.

Please contact your Business Marketing Team for more details.

Once you have obtained the necessary approval and relevant content, you can create a
post by using the text field Start a post at the top of the LinkedIn homepage.

A new window opens, in which you can Create a post. It also shows format suggestions.

To create a post:

1. Type the content provided by your Business Marketing

Team in the What do you want to talk about? field.
2. Add @ODDO BHF in the text field to tag the LinkedIn page
of the Group and the #ODDO_BHF #ODDOBHF hashtags.
3. Select who you want to share the post with: anyone,
connections only, members of groups to which you be-
long. You can also post on several social networks simul-
taneously or define advanced settings – such as disable
comments on a post.
4. Add the visual or video provided by your Business Mar­­ke­­ting
Team.
5. Click on Post.
 12

How can I create a LinkedIn poll?

A LinkedIn poll is a good way to generate interactions with your

network.

If you wish to create a poll in relation with an ODDO BHF busi-

ness activity, please contact your Business Marketing Team to
obtain the necessary approval and relevant content.

It is composed of:

• A catchphrase or a very brief introduction on the topic

• A close or open-ended question (140 characters max.)
• Two to four possible answers (each 30 characters max.)
• Duration of the poll – 1 day, 3 days, 1 week or 2 weeks.

Example:
 13

How can I change my LinkedIn settings and privacy preferences?

Even if you do not necessarily wish to change your settings, it is important to be aware
of the available options and of how LinkedIn uses your data.

You can find this information at the top of the Linkedin homepage under the following
section: Me > Settings & Privacy.

Please pay particular attention to the following:

Password
• V
 ary the characters (capital letters, letters, numbers, special characters ...). Do
not use the same password for all your accounts.
• D
 o not archive them in the same place or with a precise indication of what they
refer to.
Secret question
• Some websites offer the option of entering a question/answer (e.g. to recover a
forgotten password). Make sure you choose a question to which only you know the
answer.
Personal data
• W
 e recommend that you only fill in the information required to create your ac-
count. If you are using a pseudonym, please choose a suitable alias that does not
disadvantage you.
Geolocation
• M
 ore and more devices capture your location and share it with websites and
applications. We recommend that you disable these options, especially on your
phones and tablets that are connected to the Internet.
For questions that have not been covered in these guide­
lines, please contact the Group Marketing Team or go to
the LinkedIn help center: http://www.linkedin.com/help