Teddy Burriss

Building a Professional
Reputation Using
LinkedIn
Your Activity on LinkedIn can be a
Powerful Tool
TEDDY BURRISS

BUILDING A
PROFESSIONAL
REPUTATION USING
LINKEDIN
YOUR ACTIVITY ON LINKEDIN
CAN BE A POWERFUL TOOL

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Building a Professional Reputation Using LinkedIn:
Your Activity on LinkedIn can be a Powerful Tool
1st edition
© 2021 Teddy Burriss & bookboon.com
ISBN 978-87-403-3901-7

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Contents

CONTENTS
Author Page 5

1 Engaging on LinkedIn 6

2 Why should you invest time engaging on LinkedIn? 8

3 Contributing 9

4 Where to Contribute on LinkedIn 10

4.1 Status Update 10
4.2 LinkedIn Articles 12
4.3 Group Discussions 13
4.4 LinkedIn Company Page 15
4.5 LinkedIn Messages 16

5 Types of Content to Contribute on LinkedIn 19

5.1 Your Original Content 19
5.2 Your Connections Content 20
5.3 Third-Party Content 21

6 Collaborating on LinkedIn 23
6.1 Like Content 23
6.2 Comment on Content 23
6.3 Share Content 24

7 Connecting Your Network 26

8 Other Ways to Engage on LinkedIn 27

9 Summary 28

10 Connect with Us 29

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Author Page

AUTHOR PAGE
Teddy Burriss is a world-renowned LinkedIn Strategist, Trainer & Coach. As a principal
with Burriss Consulting, Inc., Teddy teaches LinkedIn best practices to people who want
to make connections, build relationships, and start conversations that can lead to business
opportunities.

Teddy is an accomplished author, public speaker, blogger, and highly engaging networker
in real life and on social media. Teddy is a proven authority on the principles and practices
of social media for business.

Teddy actively uses Facebook, LinkedIn, YouTube, Twitter, WordPress, Quora, and numerous
other social media sites for life, career, business, and community.

Connect with Teddy Burriss on many different social media platforms. You can find Teddy
through:

• LinkedIn Profile - www.linkedin.com/in/tlburriss.

• Website: www.burrissconsulting.com
• YouTube Channel: www.youtube.com/c/tlburriss
• Quora Profile: www.quora.com/profile/tlburriss

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Engaging on LinkedIn

1 ENGAGING ON LINKEDIN
After building your professional LinkedIn profile and beginning to build your network on
LinkedIn, the next step towards creating success using LinkedIn as a business tool is to
begin developing a professional reputation.

Your reputation begins to develop on LinkedIn when you begin to engage.

Your reputation is based on what you do, what you say, and what you engage on within
LinkedIn, as well as on all other social media sites, and in life.

The best practice regarding developing a professional reputation on LinkedIn is to focus

your engagement on your Most Important Viewer and their influencers.

Your Most Important Viewer, or what some call, your target audience, is the LinkedIn
member who can help you move forward in your business and/or career. This could be
your prospects, your current clients, or the hiring manager or business owner who may
need you for your skills and expertise.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Engaging on LinkedIn

Influencers are people who can introduce you to your Most Important Viewer. These could
be people:

• Who works with your Most Important Viewer.

• Business Partners of your Most Important Viewer.
• Your Most Important Viewer’s peers or friends.
• Your professional and/or personal friends.
• Anyone who you have engaged with who has developed some level of trust and/
or respect for you.

Knowing which LinkedIn member is your Most Important Viewer and their Influencers is
important as you begin deliberate and focused engagement on LinkedIn.

To be successful and productive, you need to be purposeful and focused on the right
LinkedIn Members. ‘Everyone’ is not your Most Important Viewer.

Learn this early and success will occur sooner.

Engaging on LinkedIn can include lots of actions, including, but not limited to:

• Helping others.
• Nurturing relationships.
• Sharing ideas.
• Bringing value to a conversation.
• Saying hello.
• Showing empathy and appreciation.
• Celebrating successes and personal/professional milestones.
• Showing up and participating in meaningful ways.
• Become publicly present on LinkedIn.

Building a professional reputation involves consistently contributing and collaborating with

your connections in relevant and meaningful ways.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Why should you invest time engaging on LinkedIn?

2 WHY SHOULD YOU INVEST TIME

ENGAGING ON LINKEDIN?
This analogy may answer this question.

We dress up in our nicest clothes.

We go to a huge event where many of the people know us and some are people we want
to get into conversations with about business or career ideas.

We stand in the corner and we don’t say a word.

This does not help us get into conversations that can move our businesses or our careers
forward. The value of getting all dressed up and showing up is minimized.

Let’s consider doing something a little different:

We dress up in our nicest clothes.

We go to a huge event where many of the people know us and some are people we want
to get into conversations with about business or career ideas.

We walk up to someone new and get into conversations in meaningful ways, being polite,
while we share ideas, different perspectives, what we’ve learned or experienced, and our
appreciation for other people’s ideas.

Getting all dressed up, showing, and getting engaged can create great value.

Show up on LinkedIn and get into conversations in meaningful ways.

This is a powerful way to build trust, respect, and even to become liked as a person,
professional, peer, business partner, client, or candidate.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Contributing

3 CONTRIBUTING
Contributing on LinkedIn is sharing information, stories, videos, articles, posts, images,
documents, or any content that can be beneficial to your Most Important Viewer.

To become trusted, respected even liked by your LinkedIn network, everything you share
on LinkedIn must be TRUHE:

• Transparent - No misleading content.

• Relevant - to your business, your role, and your Most Important Viewer.
• Useful - to your Most Important Viewer.
• Honest - and fair (never share negative content).
• Engaging - exciting, educational, or entertaining to your Most Important Viewer.

BONUS: “Everything you do, say, and engage on in LinkedIn must be TRUHE” @TLBurriss

When sharing content on LinkedIn I follow a 90/10 rule. 90% of what I share is relevant
to my Most Important Viewer, but not specifically about me or my business. 10% of the
content may be about my business, yet still helpful and relevant to my Most Important
Viewer.

Another philosophy I have adopted regarding contributing on social media is to Lead with
Give.

Giving TRUHE content is a powerful way to build trust, respect, and even like with my
Most Important Viewer and LinkedIn Network in general.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Where to Contribute on LinkedIn

4 WHERE TO CONTRIBUTE
ON LINKEDIN
Relevance is an important aspect of deciding where to contribute on LinkedIn. Only share
content in areas where the content will be relevant, especially to your Most Important Viewer.

There are five primary places you can contribute content in LinkedIn:

4.1 STATUS UPDATE

Clicking in the Start a Post box opens this dialogue box:

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Where to Contribute on LinkedIn

Sharing content as a status update on the home page can show up on your LinkedIn
Network’s news feed (their home page). It’s important to primarily contribute content that
is relevant to what you do and your Most Important Viewer.

You can share:

Photo (or group of up to 9 photos)

Video (mp4)

Document (PDF, PPT, DOC formats)

Various LinkedIn Template Posts including Celebrate an occasion, Share your hiring, Create
a Poll, Find an Expert, Share a LinkedIn Profile, Offer Help. LinkedIn adds to and/or
changes these templates periodically.

When you post TRUHE content you are more likely to get LinkedIn Members to Engage
on your post. The more engagement you get on your post, especially early on, the more
other LinkedIn Members may see your content.

LinkedIn members who post random and irrelevant topics are diluting their brand and the
ability for their LinkedIn connections to perceive them as an authority in a specific area.
Overly random content can also confuse LinkedIn Algorithms and minimize views of your
content.

Bonus: When writing a status update (or commenting on an update) in the newsfeed, you
can @Mention the Contributor and other members or companies. Type the “@“ and the
person’s name. Slowly continue typing their name until it shows up in the selection list.
Click on their name in the list to @Mention them in the post.

Notes
• You can @Mention in LinkedIn Group discussions as well as in Status Updates.
• Don’t overdo @Mentioning. Just because you can mention everyone does not
mean you should. Please don’t.
• @Mentioning can be difficult with members who have a common name (John
Smith) Try typing in their first name, last name, and the first word of their
company name. This sometimes helps to find the individual you want to mention.
• When a Company is mentioned in your LinkedIn Post and/or comment the
‘Company’ is then able to comment on the post as well.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Where to Contribute on LinkedIn

4.2 LINKEDIN ARTICLES

LinkedIn Posts are now called Articles. Articles are blog posts within the LinkedIn publishing
system. These articles are a great tool for sharing useful and engaging stories with your Most
Important Viewer. You can start an Article from the home Start a post box by clicking on
Write an article.

The Publishing interface is simple to use. It includes many standard blogging functions.

Articles can contain embedded videos, images, hyperlinks as well as Header1, Header2, and
Quote Block formatting, common blogging formats.

An Article can have a full-width header image.

Anyone interested in blogging for a career or business should consider using Articles as one
venue for blogging articles focused on their Most Important Viewer. Don’t use an Article
when a status update would work.

Bonus: An advantage of LinkedIn Articles is that anyone can view them. You do not need
to have a LinkedIn account or be logged in to LinkedIn to view an Article. This enables
sharing the URL to LinkedIn Articles on other social media sites. I tested this on 3/30/19
and it worked as expected.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Where to Contribute on LinkedIn

4.3 GROUP DISCUSSIONS

As a member of a LinkedIn Group, you can start your discussion(s). It’s important to only
start a discussion in a Group that is relevant to the purpose of that Group and relevant to
your Most Important Viewer, who may be in the LinkedIn Group.

Groups have two specific discussion types:

Post a conversation: These discussions should be focused on the overall topic and purpose
of the group, again, focused on your Most Important Viewer. Discussions can include text,
image, video, and PDF or PPT documents, similar to the LinkedIn home page Status Updates.

Share we are hiring: You can create a job listing in LinkedIn Groups that can also be shared
outside of the group. You get to this feature from the three dots (…) on the content-type
line.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Where to Contribute on LinkedIn

These ‘Share that you’re hiring’ posts are a trimmed-down version of the full LinkedIn Jobs
with only a few of the Job Posting features and functionality.

As with any social media venue, the frequency of sharing is an important issue. Share
discussions too often, and you may overwhelm your Group members; too infrequently
and you may miss out on the opportunity to help others and create interest in who you
are and what you do. I try to start a new discussion in my primary LinkedIn Groups no
more than once a week.

Note: Read the ABOUT THIS GROUP message to be sure you understand the Group’s
purpose

Note: Read the Group Rules. You do not want to violate the rules of the LinkedIn Group
and risk being removed. A Group with good rules is often more useful and not overrun
with useless content.

Note: You can share content in your LinkedIn Group(s) from the LinkedIn Newsfeed. The
Status Update Box allows you to decide where you want to share the update you are creating.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Where to Contribute on LinkedIn

4.4 LINKEDIN COMPANY PAGE

If you have built a LinkedIn Company Page, and/or are an administrator of the company
page, you can contribute content directly to it from the Admin View page.

Clicking on Start a Post gives you nearly the same features available from the LinkedIn
Home Page Start a Post.

The same philosophy of posting TRUHE content applies to Company Page posts.

A mixture of your content, third-party content, and company content could provide lots
of value to your Most Important Viewer, rather than just sharing company marketing
content on your LinkedIn Company Page. Remember to always stay focused on your Most
Important Viewer.

If you set up a Company Showcase Page contribute there as well. The best engaging
Showcase Page provides content relevant to your Most Important Viewer, again, less about
your business. (90/10 Rule)

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Where to Contribute on LinkedIn

Pay attention to the notifications when Members engage with the content on your Company
Page or Showcase Page. Always engage with your followers. This increases the overall
engagement and relationship between you and your Most Important Viewer.

4.5 LINKEDIN MESSAGES

LinkedIn Messaging is an easy way to share content directly and privately with your LinkedIn
Connections.

The Messaging Platform has been redesigned into more of a chat tool with the ability to
embed links, attach images and documents.

From the Web browser interface, messaging is accessible from the top menu bar, as well
as in the bottom right corner of each page of LinkedIn except LinkedIn Company pages.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Where to Contribute on LinkedIn

You can view, filter, and search your LinkedIn Messages.

You can also Archive messages from the left column in messaging or from the three dots
(...) when viewing a message.

In LinkedIn messages, you can privately share a message that includes text, images, video,
a URL, a document (file), GIF, and/or emoticon, directly with a Connection or group of
connections.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Where to Contribute on LinkedIn

Use Messages for short private messaging and to drive your Most Important Viewer into
a conversation outside of LinkedIn, maybe into an open conversation in real life, on the
telephone, Zoom, or Skype.

Notes
• You can only archive a message from the message bar in the full messaging
interface. However, you can delete a conversation from the Three Dots (…)
above the individual message thread.
• I would not share confidential information in LinkedIn Messages.
• I do not delete LinkedIn Messages unless I know I will never engage with that
LinkedIn Member again. You never know when a conversation may start back
up and I want to recall the earlier messages.

Bonus: When using the LinkedIn App on mobile devices, you have other messaging options.
This includes recorded verbal messages, original video messages, and location maps. I like
to respond to new LinkedIn Connections via a recorded verbal message. This is a great way
to engage a little differently than most other LinkedIn Members.

Bonus: You can send a message to a LinkedIn Member who has sent you an invite to
connect, from the Manage All page of Pending LinkedIn Invites. I use this feature to verify
who the person is and why they want to connect with me if they did not include a personal
message in the invitation.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Types of Content to Contribute on LinkedIn

5 TYPES OF CONTENT TO
CONTRIBUTE ON LINKEDIN
Repeat: To build a professional reputation, you need to be focused and share content that
is TRUHE.

If all your content is TRUHE, your Most Important Viewer is more likely to read the
content. Over time they will begin to consider you a trusted and respected authority, in
your industry and/or role. This is how your professional reputation will improve.

There are three types of content you can contribute on LinkedIn.

5.1 YOUR ORIGINAL CONTENT

This is content you create or is created by resources in your company. This may include:

• A simple statement or conversation point.

• A link to an article on your blog or website with your insight into why it is
useful or interesting to your Most Important Viewer.
• A link to a video you published on your YouTube channel or other video services.
• A link to a photo gallery of images you created.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Types of Content to Contribute on LinkedIn

Bonus: You can post up to 9 images directly in a LinkedIn Status update. This is a great
way to tell a story of an event via images.

Bonus: When you post images in a LinkedIn Status update you get the option to add
Alternative Text to the image. You get up to 120 characters. I always put my name and
the description of the image in this field.

I have developed three styles of short status updates that my network seems to enjoy.

#1: I regularly share a tip or idea in what I call my #PSA (Pay Serious Attention) posts.
Often, I share these PSAs when I see something on LinkedIn my Most Important Viewer
should be aware of.

#2: Screen captures of ideas and best practices that can help my Most Important Viewer
be better at using LinkedIn as a business tool.

#3: YouTube videos I create regarding the use of LinkedIn as a business tool. Often, I share
these on my LinkedIn Company page or to my personal LinkedIn Newsfeed.

5.2 YOUR CONNECTIONS CONTENT

Your Connections and other LinkedIn Members may share content you find relevant to
your Most Important Viewer.

When you share this content, you help your Most Important Viewer benefit from the
originally posted content.

Don’t share your Connection’s content in the hopes of helping them get more views of their
content. This typically does not work as it used to. If your goal is to help your connection
get views on their content, consider using Like or Comment rather than Share.

Note: Never share content you have not fully read, understand, and see the value of, to
your Most Important Viewer. The content you share influences how your Most Important
Viewer perceives you.

Note: Always write a small insightful statement regarding the value of the content you are
sharing. When you tell your Most Important Viewer why you are sharing the content they
will more likely read and appreciate it.

Note: Never like, comment, or share any content that is irrelevant or disrespectful to your
professional and personal brand. Repeat – NEVER!

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Types of Content to Contribute on LinkedIn

5.3 THIRD-PARTY CONTENT

The content you find on other sites, blogs, and news services can be relevant and of use
to your Most Important Viewer, either as a Status Update, into LinkedIn Groups as a
discussion, or as a LinkedIn Message.

Often there is a share button on blogs and websites. LinkedIn is often one of the options
on these sharing buttons. Some of these sites also show how many times the share button
had been used for that content.

The LinkedIn Sharing tool works well. It’s been through many revisions and is the best
way to share 3rd party content in LinkedIn. The current tool enables sharing content to the
Newsfeed or as a private Message to individual Members.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Types of Content to Contribute on LinkedIn

Note: You cannot share from a 3rd Party site directly into LinkedIn Groups via the LinkedIn
Share tool. You will need to go to the LinkedIn Home page or directly to the LinkedIn
Group to share this content in a new Group discussion.

If the site does not have the LinkedIn sharing tool, copying the web page URL address is
easy. Paste the URL in a Status Update, Group, or Page discussion and add your insights
telling your Most Important Viewer why this content is useful.

Bonus: If you are manually posting a web page URL address, strip out the tracking codes at
the end of the URL. This makes sharing of this content cleaner and removes any tracking.

Example - Edit this URL: https://www.burrissconsulting.com/?utm_source=linkedin&utm_

medium=blog&utm_campaign=spring&utm_term=leader&utm_content=image

Into simply this: https://www.burrissconsulting.com

Notes
• Repeat - Never share content you have not fully read, agree with, and understand.
• When contributing content from your Connections or third-party content,
always write an insightful statement telling your Most Important Viewer why
you are sharing the content. Don’t make them ponder the value, tell them
specifically.
• Previous versions of the LinkedIn share tool allowed editing of the Title and/
or Excerpt when sharing the content. This is no longer possible when using the
LinkedIn Sharing Tool.

Sharing content from third-party sources shows your Most Important Viewer you are paying
attention to your business and industry, and that you are paying attention to content that
can help them.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Collaborating on LinkedIn

6 COLLABORATING ON LINKEDIN
Collaboration on LinkedIn is another way to show your expertise and a great way to build
relationships with your Connections, specifically your Most Important Viewer and their
influencers.

You will be seen as clear about who you are, what you do, and how you are helping your
Most Important Viewer when you are deliberate about the types of content you collaborate on.

Collaboration can occur in the LinkedIn Newsfeed, in LinkedIn Groups, and in LinkedIn
Company Pages.

There are three basic ways to collaborate with your Connections:

6.1 LIKE CONTENT

When you click on Like for a specific update, post, comment, or discussion, you are telling
the contributor and others that you read the content and appreciate them sharing it with
you. Do not think this action is much more than that.

6.2 COMMENT ON CONTENT

Commenting on a Member’s Update, Article, Comment (in the thread) or Discussion is
another way to contribute to a conversation.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Collaborating on LinkedIn

There are a few principles that are important to remember:

• Always comment in a meaningful way. “Thanks” or “OK” are not beneficial to

the contributor or your Most Important Viewer and do not help to grow your
professional reputation.
• If you disagree with an Update, Article, Comment, or Discussion, it’s ok to
comment. But, be polite with your disagreement and cite other relevant content
supporting your position.
• Generally, only comment on posts or discussions that are relevant to you and
your Most Important Viewer.
• Commenting on random content dilutes your message and how your Most
Important Viewer will perceive you. Extensive engagement on diverse topics will
‘confuse’ the LinkedIn Algorithms regarding LinkedIn recommending you to
others specific to your business or career goal.
• However, LinkedIn is a social site and there can be some social value when you
engage on various topics periodically.

6.3 SHARE CONTENT

When you share a Member’s Update, Article, or Discussion you create the following:

• Passing on the knowledge you learned from the content.

• Showing your Most Important Viewer you are paying attention and want to
share useful content with them.
• Showing the contributor of the original content that you appreciated and
benefited from their content and want to help others with the content.

Note: Sharing another LinkedIn Member’s content does not specifically help that member
to create reach for their content. Likes and meaningful Comments are keys to helping
original content to generate more reach.

BONUS: “Sharing is a great way to help your network while showing them you care about
their content” @TLBurriss

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BUILDING A PROFESSIONAL
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Notes
• Remember you can tag (@Mention) the contributor and other members when
commenting and/or sharing an Update, Article, Comment, or Discussion.
• Never engage in Content until after you have read it completely and understand it.
• You can share a different opinion for a Post or Comment if you can support
your opinion with cited references, or your own real experience.
• Never engage in any context that is irrelevant to your personal or professional
brand. I encourage Members to stay away from content regarding politics,
religion, hate-mongering, etc. unless you are a politician, religious worker, or
certified and professional hate-monger (yuk).

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Connecting Your Network

7 CONNECTING YOUR NETWORK

Connecting your Connections is a great way to:

• Help your Connections, especially your Most Important Viewer and their
influencers.
• Become a trusted and respected connection who cares about others.
• Build relationships with your LinkedIn connections and your Most Important
Viewer.

A few ideas that can help you make this engaging activity more beneficial include:

• Always strive to make the connections mutually beneficial.

• When asked to make a connection, always confirm the reason for the connection.
• When making introductions, make them outside of LinkedIn with email, include
both people’s LinkedIn Profile URLs and their email address in the message.
• Do this promptly. If you wait a day or two, the urgency of the introduction may
disappear.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Other Ways to Engage on LinkedIn

8 OTHER WAYS TO ENGAGE

ON LINKEDIN
LinkedIn is regularly adding new ways for Members to engage.

Here are a few additional ways that may be useful:

• Call your new Connections and thank them for the connection. Make the
conversation all about them.
• Send a voice message via the LinkedIn Mobile App.
• Write a Recommendation for someone who did a great job for you or your
company.
• Endorse your connections for skills you know first-hand that they have.
• Pay attention to your Connections new job, role, birthday, or career anniversary.
Congratulate them in a meaningful way, beyond the Congratulations button.
• Send your connections a Message and engage them in a discussion about a
relevant idea or topic.
• When a Connection shares their blog post, read it, and comment relevantly on
the blog, outside of LinkedIn.
• Remember you can Tag (@Mention) your Most Important Viewer on Updates
and Articles. Be careful not to improperly or irrelevantly Tag your Connections.
• Alert your Most Important Viewer when you are traveling to their city. Ask
them if they are open for coffee or other meetings.
• Don’t fear the emoticons in LinkedIn Messaging. They are becoming more
acceptable, especially when used appropriately.

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Summary

9 SUMMARY
Building a professional reputation on LinkedIn involves engaging in three deliberate ways;
Contributing, Collaborating, and Connecting.

You can build your professional reputation with your Connections and Most Important
Viewer outside of LinkedIn as well. When you can, engage face-face, by telephone, Zoom,
WebEx, Google Hangout, MS Teams, Skype, email, or other social media platforms.

Commit the time and effort needed to engage with your Most Important Viewer in a
deliberate and focused manner. The benefits will take time to develop, however, they are
real, sustainable, and meaningful if you commit to the task.

I hope this engaging information is useful to you.

BONUS: “Your reputation will grow significantly greater if you can engage with your voice
as well as your written words” @TLBurriss

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BUILDING A PROFESSIONAL
REPUTATION USING LINKEDIN Connect with Us

10 CONNECT WITH US
Subscribe to the Burriss Consulting Blog - your source of social networking content primarily
focused on using LinkedIn as a business tool.

Follow the Burriss Consulting LinkedIn Page

Follow Teddy Burriss here:

LinkedIn

Twitter

Quora

YouTube

I hope you found this guide useful.

If I can help you create more value from your use of LinkedIn as a business tool, please
reach out to me.

Teddy Burriss

(336) 283-6121

info@burrissconsulting.com

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