Hammad Siddiqui

LinkedIn
Guide
LinkedIn is an underrated and underutilized social
media platform. This guide provides practical tips in
seven areas to redefine they way you currently use
it. Transform your LinkedIn experience!

Let’s get started

Creating Opportunities to Grow on LinkedIn
Table of Contents
Basics of LinkedIn Profile Revamping and Optimization 3

Secrets to LinkedIn’s Algorithm 4

Essentials for a Successful Business Profile on LinkedIn 5

Tips for Commenting Strategy 6

Tips for Staying Relevant on LinkedIn 7

Tips to Increase Acceptance Rate of your Invitations 8

Most underutilized LinkedIn features 9

6 Basics

LinkedIn Profile Revamping

and Optimization

LinkedIn is great platform to connect with professionals. Incomplete and

poorly done LinkedIn profiles have minimal chances of getting noticed.
A powerful LinkedIn profile is essential for getting visibility and recognition.
Check if your profile is appearing in LinkedIn search under your desired
keywords. You can do that by following my video on this link.
Whereas there are 29 variables that I cover in optimization process for
my clients, I am giving out these six major features of LinkedIn that are
essential in revamping and optimization

1 Branding with targeted keywords.

2 Open to work or Service Provision Features.

Profile Headline with keywords in order to

3 maximize your search appearances.

4 Carefully selected skills for endorsement.

5 Complete experience section.

6 Recommendations.

3
10 Secrets to
Linkedin’s Algorithm
LinkedIn has a search engine and a secrete algorithm working
behind the scene. If you want to increase your visibility and the
visibility of your content, you need to keep experimenting with its
features. Understanding algorithm or fighting with it may not work.

Here is what I suggest

Stay consistent and target your audience

1 with keyword rich headline.
Stay committed to write two to three great pieces
2 of content every week.

3 Use polls often to create momentum for engagement.

4 Commenting is getting more credit. Comment often.

If you stay inactive for a week, your profile will

5 start loosing its value.
Following targeted hashtags and staying active
6 with those hashtags has a great value.
Your profile’s completeness is essential to stay
7 in the top league.

8 Activate all LinkedIn features to show your seriousness.

Build your network – LinkedIn loves those profiles that are

9
building network and adding original content regularly.
Ultimately, your relevant, targeting and commitment
10
to remain active will be rewarded by Algorithm.

4
 Here are 10 essentials you need to keep in mind

1 People buy from people they trust.

2 Replace “By from Me” focus to “I am a Subject Matter Expert”

Do not use Emoji - Emoji is not recognized by LinkedIn’s

3 algorithm and also looks a non-serious.

4 Connect with an aim to give and learn.

5 Write content with the same focus

6 Use Publishing feature often to show your strengths.

7 Use Video feature often.

8 Apply for LinkedIn Live to start your own live channel.

10 essentials for a
Successful Business 9 Give Give Give to get recognition.

Profile on LinkedIn 10 Organize events to build your Sales Funnel.

LinkedIn is a superb channel to enhance your

marketing outreach to targeted audience and potential 11 Engage with content.
clients. Data shows that LinkedIn is a great platform for
B2B marketing. Conversion rate is high and consistently 12 Sales Navigator is a good tool to experiment with.
growing. LinkedIn can be an excellent tool to quicken
your marketing success.
13 Help others do business.

14 Build trust

15 Do not use BOTs.

5
9 Tips for

Commenting Strategy

LinkedIn gives a lot of credit to users who take time out to comment
on posts. Commenting is a great way to increase visibility on LinkedIn.
Commenting can generate discussion and that leads to opportunities
Include an effective commenting strategy in your LinkedIn journey.

Here is how you can utilize the commenting feature to

increase your visibility and building LinkedIn network

Choose few hashtags relevant to you, follow, comment

1 on first few posts that appear in your feed.

2 Follow few relevant pages and do the same on first few post.

3 Attend LinkedIn events and do the same.

Follow few influencers and experiment by commenting

4 on few comments.
Your comments should be well articulated to show your
5 thought process.

6 Write two lines – Single word comment is meaningless.

7 You can comment on your own posts.

8 Respond to people commenting on your posts.

6
9 Tips for

Staying Relevant on LinkedIn

My coaching sessions focus on staying relevant on LinkedIn. This means
relevant in content, network building and branding. LinkedIn’s algorithm
is clever. It shows you content and connections based on your relevance.
If your scroll on your timeline is not showing content relevant to your
niche, which is an alarm to focus on becoming relevant.

Invest time and efforts towards this goal, otherwise, you may not
gain the real benefits.

1 Read relevant articles

2 Follow relevant posts

3 Follow relevant connections.

4 Write relevant content.

5 Follow relevant hashtags.

6 Select your relevant industry.

7 Select your relevant skills.

8 Avoid engaging with anything that is irrelevant.

9 Use relevant keywords in your LinkedIn profile.

7
9 Tips to
Increase Acceptance
Rate of your Invitations
15% acceptance rate is good. When I coach my clients I force
them to ask this question: “Why would someone accept my invite?”
– This helps in creating a strategy that works.

First and foremost tip is to send a personalized invitation.

Generic invitations with words such as demo, call, schedule,
and introduction should be avoided.

Create a set of three types of invitations for people you

1 know, people you have met on LinkedIn and people you
don’t know but desire to connect with.
Start engaging on their posts for a week before
2 sending an invite.
Always refer to something interesting you found in their
3 posts, be specific.

4 Phrase “mutual connections” not longer gets attention.

5 Share something they like (a blog, post or quote).

6 When sending an InMail, never write a long message.

7 Avoid sending any attachments.

8 Do not look spammy.

9 Start with a relevant Subject Line.

8
 Check if you are using these features or not, activate
and improve your profile value:

1 LinkedIn Cover Banner (use this for your visual branding)

2 Featured posts (another tool for visual branding)

8 most underutilized
3 Add volunteering section (to help you standout as a leader)

LinkedIn features 4 Recommendations for your top three skills

LinkedIn deep – It is very different from other social (Super important to highlight the top 3 skills)
media platforms. If you want to maximize the potential
5 Personalized recommendations (a great way to get referrals)
of your LinkedIn, follow LinkedIn enthusiast, follow their
research and keep experimenting. Common users
do not apply all LinkedIn features. I have found that 6 Story (You can add a video or image story via LinkedIn App)
following LinkedIn features are often inactive on user
profiles. Video Introduction (you can add that via LinkedIn App)
7

8 LinkedIn Polls (most engaging feature)

9
Thank You
Hammad Siddiqui