PRESENTATION

ON

Connect to Opportunity
 A PRESENTATION
ON
LINKEDIN MARKETING
SUBMITTED TO
INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (IIIM)
FACULTY OF MANAGEMENT STUDIES (FMS)
CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY

Prepared by:

Pushpen Patel: 22MBA094

Rajvi Patel: 22MBA095
Riya Patel: 22MBA096
Tilak Patel: 22MBA099
Yash Patel: 22MBA105
Jigar Rajgor: 22MBA114
Umang Ranpariya: 22MBA115

Under the guidance of

Dr. Mukesh Pal
 ABOUT THE
COMPANY
LinkedIn is a mobile app and website social
media platform that focuses on business &
jobs. Eric Ly and Reid Hoffman introduced it
on May 5, 2003. LinkedIn has been a fully
owned subsidiary of Microsoft since
December 2016. Employers may offer jobs
on the platform, which is mostly utilized for
professional networking and career
development. Jobseekers can publish their
resumes. More than 1 billion people from
more than 200 countries and territories are
registered members of LinkedIn.
 INTRESTING FACTS OF LINKEDIN

• More than 313 million professionals from more than 200 nations and territories use LinkedIn. With over 100
million users, the US tops other countries; nevertheless, 67% of users are located outside of the US.

• LinkedIn is available in 23 languages

• New members are signing up to LinkedIn at a rate of 2 per second.

• If a LinkedIn profile has a photo, it will be viewed eleven times more frequently. LinkedIn suggests images of its
members going about their business.

• 41% of millionaires use LinkedIn (compared to just 10% on Twitter)

• Over 1 billion LinkedIn endorsements have been completed for 58 million LinkedIn users, making their profiles 4
times more likely to be viewed.
 Connect with colleagues, past classmates, industry leaders, and
potential employers. It's a great way to build relationships and
expand your professional circle. 1 NETWORKING

Companies use LinkedIn extensively to recruit. You can post your

2
resume (or a sleek LinkedIn profile), search for jobs, and get notified JOB SEEKING
WHAT WE about relevant opportunities.

OFFER
Keep up-to-date on industry trends by following companies &
ALWAYS PERSONAL
3
influencers. You can also participate in discussions, share your
expertise, & establish yourself as a thought leader. DEVELOPMENT

LinkedIn is a goldmine for businesses of all sizes. You can promote

BUSINESS
4
your brand, connect with potential clients, and generate leads.
BUILDING
 RELEVANCE AND UTILITY OF LINKEDIN
FOR JOB SEEKERS
HIGH With over 93% of recruiters using LinkedIn to find candidates [source: Sarah
Rycraft, Benefits of Using LinkedIn], it's a prime platform to get noticed.
RECRUITMENT
REACH

CREDIBILITY A well-crafted LinkedIn profile acts as your online resume, showcasing your
skills, experience, and recommendations, establishing your credibility.
&
VISIBILITY

JOB DISCOVERY Search for open positions, get notified about relevant opportunities, and
connect with people in your field to expand your network and uncover hidden
&
job openings.
NETWORKING
 RELEVANCE AND UTILITY OF LINKEDIN
FOR BUSINESSES & EMPLOYERS
TARGETED Access a massive pool of pre-vetted professionals, filtering candidates based
TALENT on specific skills and experience.
POOL

EMPLOYER Build your company's reputation as a great place to work, attracting top talent
through a strong LinkedIn presence.
BRANDING

LEAD GENERATION
Connect with potential clients and partners, generate leads, and promote your
& business or services.
NETWORKING
 HOW TO SETUP THE LINKEDIN PROFILE
STEP 1: To get started, simply go to LinkedIn.com, and complete the registration form with your First and
Last Name, Email address, and desired password.
HOW TO SETUP THE LINKEDIN PROFILE
STEP 2: Fill in the information shown below.
FORMS OF ADS
IN LINKEDIN
CAROUSEL ADS

SPONSORED CONTENT

COVERSATION ADS

LEAD GENERATION FORMS

TEXT ADS
 CAROUSEL ADS
These include telling interactive story that inspires prospects to take actions.
 SPONSORED CONTENTS
This allows you to share your company's organic posts with a wider audience. You can target your sponsored
content to specific demographics and interests.
 CONVERSATION ADS
This format lets you send personalized messages to LinkedIn members. This is a great way to start
conversations with potential customers or partners.
 LEAD GENERATION FORMS
These forms allow users to express interest in your product or service without leaving LinkedIn. This can be
a great way to capture leads quickly and easily.
 TEXT ADS
These are small, text-based ads that appear on the right-hand side of LinkedIn desktop pages. They are a
good option for reaching a broad audience with a concise message.
 CHALLENGES FOR LINKEDIN
Many users find LinkedIn to be a platform for self-promotion rather than genuine
Stagnant User Engagement
1 networking or knowledge sharing. This can lead to inauthentic content and a drop
in user engagement.

A persistent issue is fake profiles and spammy content, which erode trust and make
Fake Profiles and
Spam 2 it difficult for users to find valuable connections.

Competition from Newer platforms focused on specific industries or skills might attract professionals
Niche Platform 3 away from LinkedIn's more general approach.

Data Privacy As data privacy regulations become stricter, LinkedIn needs to ensure it handles
Concerns 4 user data responsibly and transparently.
 Implementing stricter verification processes and AI-powered
COMBAT
detection systems can help weed out fake profiles and spam.
1 INAUTHENTICITY

LinkedIn could integrate with or acquire niche platforms to offer a

EMBRACE NICHE
THE 2
more comprehensive professional networking experience across
various industries. EXPERTISE
ROAD
AHEAD Being transparent about data collection and offering users more PRIORITIZE DATA
control over their information can rebuild trust and address privacy
concerns. 3 PRIVACY

AI can personalize content feeds, improve job recommendations, and

FOCUS ON
4
automate tasks, making LinkedIn a more efficient and relevant
platform. AI
THANK YOU