LINKEDIN CASE STUDY

NAME : ISHA AGGARWAL

SECTION : PGDM 3
ABOUT LINKEDIN
 SECTOR: Business and employment-online oriented sector
COUNTRY: : USA
BUSINESS MODEL: FREEMIUM
ORGANISATIONAL STRUCTURE : FUNCTIONAL
PARTICIPANTS : Roli Saxena, Brendan Browne, Pat Widor’s, Chief
Human Resources officers
CASE SUMMARY
• This case discusses LinkedIn’s hiring approach and details how the company used its own
online recruiting products, such as LinkedIn Talent Solutions, to attract and retain talent. 
•  The case explains specific techniques that LinkedIn’s recruiting team of over 100 people
used to attract talented candidates for positions in engineering, sales, and other
departments. Those techniques included: 1) replacing cold calling potential candidates
with finding “warm connections” to them through their LinkedIn networks; 2) using a
data-driven approach to identify the best candidates to pursue; and 3) developing
personalized online relationships with top candidates. LinkedIn made internal hiring a
priority. 
• For external hires, the company focused heavily on recruiting passive candidates—people
were who already gainfully employed and not necessarily looking for a new job.
CONTINUATION of SUMMARY
• The study also covers LinkedIn's employee value proposition, emphasising the
exceptional prospects for "transformation" that employees received as soon as
they joined the LinkedIn team. They included formal and informal initiatives
created for staff members to explore their passions—and share their
experiences—as well as personal progress through a simple path to switch
positions inside LinkedIn if they so desired. More information on LinkedIn's
data-driven methodology, modern recruitment innovations, and diversity
scorecard is provided.
• The main task of this is that Roli Saxena linkedin’s director of sales wanted to
start rapidly hiring 40 new people nationally for her group’s sales organization
in just three to five months
LINKEDIN PRODUCTS
     CATEGORIES         BENEFITS

LinkedIn Talent Solutions  LinkedIn Corporate Solutions.

 LinkedIn Job Postings-Jobs You May Be Interested In Subscriptions
for Individuals-Recruiter Lite (scaled down version of LinkedIn
Recruiter)
 Job Seeker(compared with other candidates
Marketing Solutions  LinkedIn also monetized its platform through display ads, sponsored
InMails, sponsored updates, and LinkedIn ads.

Premium Subscription  Small and medium-sized businesses, individuals, and business

groups
 The ability to send inMail messages and grant free contact to
anyone
 Visibility into who had viewed their profile and where they were in
the rankings.
HOT POINTS
 Flagship Talent.

 Employee Value Proposition [EVP].

 LinkedIn Strategies.

 Passive Recruiting.

 International Presence.

 LinkedIn Connections.

 Real-time searching.

 Job Slots.

 Building and Buying.

PROBLEMS