SOURCING MIX: A Chief Marketing Officer is the corporate executive responsible for an organization’s marketing activities.

1. Hire an executive search firm: Hiring an executive search firm can save a company’s time during the research process because
the staff at an search firm already knows how to find, interview, and hire a top level officer. They have plenty of experience in recruiting
and also has a network of candidates from where they can choose someone who suited for the job.

2. Evaluate your current marketing team : If the company want to hire CMO internally then they take a glance on their staffs, if
it appears that someone from them has the qualification, skills and attributes to become next CMO then only the person selected for the
position. It may help to promote them rather than hiring someone outside the company and the firm do not have to worry about
weather or not the new CMO will fit in with the company.

3. Use online sources: when it comes to online sourcing , for top level officers then LinkedIn is the best source to find qualified
candidates. By watching their profile the company comes to know about the candidate and aware about their ability to bring marketing
strategies to the business.

4. Use of professional network: Company’s connection with people in the industry can also help to find a CMO. A company should
not hesitate to reach out their professional network. Someone of them maybe interested in the position, or they may be able to connect
the company with potential candidates.

5. Perfect job description: A well written job description can help an executive search firm target the right candidate or help the
business to recruit perfect CMO. For that the company should make sure the expectations for the position are reasonable and adjust the
job description if needed.