Final Project Presentation

Titan Company Ltd.

Titan Eye Plus
Presented by: Piyush Rawat
Class: PGDM 3
UID No.: 2022-2405-0001-0007
Sector Information
• Sector – Manufacturing(Eyewear Industry)
• The manufacturing industries are industries transforming goods, that is, mainly manufacturing industries in
their own right, but they also concern the repair and installation of industrial equipment and subcontracting
operations for third parties.
• India’s gross domestic product (GDP) at current prices stood at Rs. 51.23 lakh crore (US$ 694.93 billion) in
the first quarter of FY22, as per the provisional estimates of gross domestic product for the first quarter of
2021-22. The manufacturing GVA at current prices was estimated at US$ 77.47 billion in the third quarter of
FY22. India has potential to become a global manufacturing hub and by 2030, it can add more than US$ 500
billion annually to the global economy.

• The eyewear market in India is dominated by unorganized segment accounting for nearly 80% of the
overall market. However, the organized share of the market is growing at a much faster pace of over 15%
CAGR in the forecast period

Porter 5 forces
Buyer Power – (high)
• Titan has an eyewear brand named
Titan Eye plus. Generally, Titan is
considered a symbol of Trust, but in
the Eyewear segment, the brand is
slightly lacking in features other than
Trust. The brand outlet doesn't offer
trendy frames as compared to its
competitors like Lenskart. Lenskart is
one of the biggest competitors of
Titan Eye plus as it provides stylish
frames of good quality and at
affordable prices.
• Thus, customers prefer Lenskart over
Titan Eye plus. Therefore, the
bargaining power of buyers is
Supplier Power (Low)
• Titan being an established Brand in the Eyewear segment and presence of
Titan Eye+ outlets would provide incentive to Brands (Ray-Ban, Tommy
Hilfiger) to sell their frames though Titan Eye+ channel.
Supplier Power (Low)
• Titan being an established Brand in the Eyewear segment and presence of
Titan Eye+ outlets would provide incentive to Brands (Ray-Ban, Tommy
Hilfiger) to sell their frames though Titan Eye+ channel.
Threat of new entrant - (high)
The process is not a specialized one so easy to replicate and thus easy
for new entrant
Availability of Substitutes – (medium-high)
 Although contact lenses are affecting the eyewear industry, the
tradition glass and frame industry has made wearing glass stylish
by getting designer frames and thinner glasses
 SWOT
Strength Weakness
• Presence of well-known businesses and their • Seasonal demand
goods.
• Customers' purchasing power is constrained/ limited
• All aspects of product manufacture and design
are handled internally. • The level of revenue may be impacted by weak rural
demand.
• Outstanding technological abilities.

Opportunities Threats
• Simple financial assistance can increase sales. • Import duties are high.
• Urbanization is increasing quickly. • Imports from Singapore and China are economical.
• Economic factors may have an impact on profit margins.
Company Information
• Company Founded- Titan Industries Ltd was incorporated in the year 1984 and commenced their business in the year
1986
• Founded by- Titan Industries Ltd is a joint venture between the Tata Group and Tamil Nadu Industrial Development
Corporation (TIDCO)
• History of company-
• Titan Industries was established as a joint venture between the Tata Group & Tamil Nadu Industrial Corporation in
1984.
• Titan Company is the organization that brought about a paradigm shift in the Indian watch market when it introduced
its futuristic quartz technology, complemented by international styling. With India's two most recognized and loved
brands Titan and Tanishq to its credit, Titan Company is the fifth largest integrated own brand watch manufacturer in
the world.
• The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial
Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Company
transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable prices,
Titan Company reached out to the youth segment with Fastrack, its third brand, trendy and chic. The company has sold
150 million watches world over and manufactures over 15 million watches every year.
Company Vision & Mission & key highlights

Vision- “We create elevating experiences for the people we touch and significantly impact the world we work in.”
Mission- “We do this through a pioneering spirit and a caring, value-driven culture that fosters innovation, drives
performance and ensures the highest global standards in everything we do.”
Key Business Highlights of the Year
 Division achieved its highest quarterly revenues of ₹183 cr in Q1’23 led by growth in all its major categories
 56 new stores were added in the quarter taking the total count to 789 stores
 Prescription eyewear retail by Fastrack, a new initiative by Titan Eyecare, expanded the reach with addition of
2 new brand stores in Bengaluru
 Eyecare entered the Guinness Book of World Records for conducting 1.3 lakh eye tests on a single day of
April 21st 2022
 The advertising spends of ₹ 12 cr for the quarter helped in strengthening the brand’s TV presence
Marketing strategies
Marketing Mix
SWO
T
Competitor analysis
Name Market Cap ( crore) Sales Turnover Net Profit

Titan Eye Plus   183 36

Lenskart 37,070.72 1,502 28

Essilor India 950.00   127.74

Balance sheet
Income statement
Cash flow
Cash Flow Statement of Titan Eye Plus
        (Rs in crores)

Particulars   Mar-22   Mar-21

Cash from Operating Activities (1,126) 4101

Cash from Investing Activities 1,564 (2,744)

Cash from Financing Activities (468) (1,260)

Net Cash Flow (30.00) 97.00

Balance 1,219 1,149

   
PE Ratio’s

Basic EPS (Rs.) 24.56

Share price (Rs.) 2536.15

P/E ratio= share price/EPS

= 2536.15/24.56

= 103.263
Organizational Structure
MANAGING DIRECTOR

CFO CMO CHRO COO CTO CLO CPO

Vice President (HR)

Asst. Vice President (HR)

General Manager (HR)

Senior Manager (HR)

Manager (HR)

Asst. Manager (HR)

Senior Executive (HR)

Executive (HR)

Intern (HR)
 Recruitment and selection process
Man Power Planning (2-3 days)
Here the need and supply of manpower will be identified. it will be done by Line manager and HR manager.

Preparing Job Analysis (1 day)

Job description and Job Specification will be prepared by the Line manager. It contains the tasks & company's expectations from the candidate and vice versa.

Sourcing Mix (4-5 days)

The search for the potential candidate will begin in ths phase. Company has two methods - Internal sourcing and external Sourcing.

Resume Screening (2 days)

Evaluation of candidates resume in comparison the JA will be done

Resume Shortlisting (1 day)

The candidates who will clear the screening process will be shortlisted for the further processes.

Interview for the shortlisted candidates will be conducted and companyInterview Process
has various (4-5 days)
levels, modes and type of interview to choose from depending on the profile for which the
candidate has applied.

Background Verification Check (2 days)

Company will verify four different types of documents- Personal document, Professional document, Educational document and medical document depending on the profile.

Offer letter Made & Rolled out (1 day)

If the candidate will clear the interview and verification process then offer letter will be prepared and will be rolled out to the candidate.

Offer letter Acceptance (2 days)

Here the candidate need to accept the offer letter and after that the company will carry out the further steps

Joining Formalities (2 days)

Once the cadidate accepts the offer letter, onboarding process will take place also known as joining formality.
 Job Description
A job description is a useful, plain-language tool that explains the tasks,
duties, function and responsibilities of a position.

CLICK THIS
TO OPEN JD
Method of TNA
• There are 3 types of TNA –

1. Survey / Questionnaire
• The information on performance gaps that follow from this observation is sufficient.

• When observing, one must take technical, functional, and behavioural factors into account.

• This provides both qualitative and quantitative feedback on the performance as it is currently.
2. Personal Observation
• Interviews, which can be formal or informal, provide you the opportunity to gather information on performance gaps while speaking with each
employee or a group of employees.
• Interviews can be conducted over the phone or in person anywhere, including at workplaces. Interviewing the work group representative is
possible occasionally.
3. Personal Interview
• As part of the TNA Method, HR will interview or poll organisation personnel.

• Surveys assist in identifying performance shortcomings in particular areas.

• The survey's questions should concentrate on the particular tasks and requirements of the workforce and organization.

In Titan Companies limited, they follow “personal observation” technique for TNA.
Training model ANALYZE
 Analyze the Training Need
 Strategy, Task, Talent Management
and PMS

 Design the Overall training program

• There are 4 models of Training process – DESIGN  Setting Learning Objectives, Learning
Environment and Reinforce

• 1. ADDIE
 Design the Course (Training Material)
• 2. Kirkpatrick Model DEVELOP  Program Development

• 3. 70:20:10
 Implementing the Training Program
• 4. CIRO IMPLEME  Implementing is the hardest part of the
system because one wrong step can
NT lead to the failure of whole training
For Titan, ADDIE is a good model. program

 Evaluate the Course Effectiveness

 Evaluating each phase so as to make
EVALUATE sure it has achieved its aim in terms of
subsequent work performance
Training calendar
PMS Process

Planning

Rewards
PMS Monitoring

Reviewig
KPI, KRA & Goal sheet
 Benefits and rewards
Benefit / Perk
Paid Holidays
Paid Sick Leave
Life Insurance/Disability
Casual Dress/Atmosphere
Cell Phone
Flex-Time / Flexible Schedule
Laptop / Notebook Computer
The non-wage remuneration offered to employees by a
Employees Reporting company in addition to their regular pay or wages is known as
employee benefits.
13
13 These include: Covering the expense of medical care and
8 insurance
7 No clothing rules, employee event sponsorship, and survey-
7 based benefit collection
3 Encourage your staff to participate in decisions and policies by
3 using effective communication and labor autonomy.

Rewards and Recognition of the Organization:

attain the aims and objectives of the organization. The system offers both monetary and non-monetary prizes and
recognition. Salary, bonuses, and commissions are examples of financial compensation. Recognition, adoration, and
admiration are non-monetary benefits. The various types of compensation include: bonuses, variable pay, and stock options.
Thank You