HRM PPT- AMUL

• BY-
• Piyush Rawat
• Paulami Talukdar
• Priya Kundu
• Priyanka Mandal
• Palak Uttwani
 ABOUT 1
SECTOR - FMCG
The fast-moving consumer goods (FMCG) sector
is India’s fourth-largest sector with household
and personal care accounting for 50% of FMCG
sales in India.
2 MARKET SIZE
The FMCG market in India is expected to increase at a CAGR of 14.9% to reach
US$ 220 billion by 2025, from US$ 110 billion in 2020.
.
TOP COMPETITORS 3

BRITANIA, MOTHER DAIRY,

NESTLE
GOKUL (LOCAL BRAND)
• DISTRIBUTION
• FMCG distribution channels are the routes
that FMCG items take from producers to
consumers. They are the conduits via which
commodities, information, and funds pass
through the system.
4 FDI FLOW
The industry has witnessed healthy foreign direct
investment (FDI) inflow, as the sector accounted for 2 per
cent of the country’s total FDI inflow over April 2000 to
March 2013.
5
Investment approval of up to 100% foreign equity in
single brand retail and 51 % in multi-brand retail.
2
 COMPANY
• The term AMUL is derived from a Sanskrit word AMULYA, which means precious or priceless.
• Amul is an Indian dairy state government cooperative society, based at Anand, Gujarat.
Formed in 1946, it is a cooperative brand managed by Gujarat Cooperative Milk Marketing Federation Ltd.
• The Word AMUL stands for Anand Milk Union Limited
•  Under the chairmanship of Tribhuvandas, Kurian was initially the general manager and helped guide the
technical and marketing efforts of Amul.
• Kurian was the chairman of Amul
• Amul has ventured into overseas markets.
 Product of Amul
Fresh MILK Bread Spread Pure Ghee

 Amul pure ghee

 Amul shakti milk
 Amul Taaza milk
 Amul gold milk
 Amul fresh toned milk
 Amul snow-cap soft milk
 Amul fresh cream
Cheese range
 Amul Butter
 Amul cow ghee
 Amul Lite Low
 Sagar pure ghee
 Amul cooking Butter
 Amul peanut Butter
 Amul unsalted butter
Other
Milk Powder Products
Curd

 Amul Malai Paneer(cottage cheese)  Amul ice-cream

 Amul full milk Cream powder
 Amul pasteurized processed cheese  Amul mithai
 Amulya Dairy whitener
 Amul pizza cheese  Yogi Sweetend flavored dahi  Amul chocolates
 Sagar skimmed milk powder
 Amul Emential cheese  Amul masti dahi  Amul basundi
 Sagar tea & Coffee powder
 Amul lassi  Frozen items
 Amul cool flavoured milk
 SERVICES
The services offered by AMUL INDUSTRIES PRIVATE LIMITED are
Connecting Rod, Crankshafts-Automobile, Crankshafts-Refrigeration,
Cylinder Blocks.
 Organisational Structure Of
AMUL
BOARD OF DIRECTOR

Hierarchy structure:
CHAIRMAN

MANAGING CHAIRMAN

GENERAL MANAGER

ASSISTANT GENERAL MANAGER

MANAGER

DEPUTY MANAGER

ASSISTANT MANAGER

SENIOR EXECUTIVE

SENIOR OFFICER

SENIOR ASSISTANT

WORKERS

GRADE A to E
 Amul Business Model
SALES REVENUE
STATE MILK FEDERATION

MILK PRODUCTS

DISTRICT MILK UNIONS

M
RURAL
ADD. PRICE DIFF.
M O
CATTLE FEED HEALTH
BONUS N
IL E SCHEMES
DIVIDEND VET. & AH
ON SHARES K Y
SERVICES
VILLAGE DAIRY
COOPERATIVE SOCIETIES

MEMBER PRODUCERS
 HR FUNCTIONS

INDUST RIA
EMPLOYEE TRAINING
L DISPUT E HUMAN
TURNOVER AND
ACT RESOURCE
DEVELOPME SALARY AND I N F O R M AT I O N
NT WAGE PERFORMAN SYSTEM (HRIS)
RECRUITME ADMINISTRATI CE
NT AND ON APPRAISAL
SELECTION

8
EMPLOYEE LIFE CYCLE

RECRUITMEN ONBOARDIN DEVELOPME • SEPARATIO

ATTRACTION T G RETENTION NT N

• Your employer • Candidate • Your warm • Rewarding • Learning and • Effective

brand experience welcome employees development offboarding

9
 PROS OF THE COMPANY
• Te c h n o l o g y U p g r a d e • S t r o n g B r a n d Va l u e
• The company is investing in • The only brands in India which has
adaptive and revolutionary come close to the public image or
technologies within the dairy brand value which Amul enjoys in
industry. Indian market.

• Large Consumer Base

• The company has a large consumer
base which spreads across the urban
and rural regions of the country

• Production Capacity • Market Share

Amul is one of the largest Amul has transformed itself into the
manufacturers, and the company market leader of milk and dairy products
which manages the supply, provide
about 18 million litres of milk daily.

10
Problems and Strategies
PROBLEMS STRATEGIES

1. High Operational Cost - Due to its There should be proper reproductive

massive size and complex structure. management, timely intervention , etc

2. Lack of success in certain areas of The company should maintain the taste of
expansion- Because every product did all the dairy products and start giving
not tasted the same amount of success. some kinds of discounts , so that
consumer buys and then retain it.

3. Growing trend of Veganism in India- Amul can do segmentation and can

People do not consume dairy products, so diverse business in vegan products also.
this can impact demand for Amul’s
products.
POLCIES ADOPTED BY AMUL DURING COVID
OUTBREAK
• ‘Salaamul Namaste’
• ‘Better saaf than sorry’
• Amul provided incentives to supply chain providers like transporters,
employees and labours.
• Health benefits
• Hybrid work culture
 FORMS

MANPOWER EXCEL SHEET

REQUISITION FORM

FORMS
EXCEL FILE
CANDIDATE
EVALUATION FORM
JD AND JS
 SOURCING MIX:
A Chief Marketing Officer is the corporate executive responsible for an organization’s marketing activities.
1. Hire an executive search firm: Hiring an executive search firm can save a company’s time during the
research process because the staff at an search firm already knows how to find, interview, and hire a top level
officer. They have plenty of experience in recruiting and also has a network of candidates from where they can
choose someone who suited for the job.
2. Evaluate your current marketing team : If the company want to hire CMO internally then they take
a glance on their staffs, if it appears that someone from them has the qualification, skills and attributes to become
next CMO then only the person selected for the position. It may help to promote them rather than hiring
someone outside the company and the firm do not have to worry about weather or not the new CMO will fit in
with the company.
3. Use online sources: when it comes to online sourcing , for top level officers then LinkedIn is the best source
to find qualified candidates. By watching their profile the company comes to know about the candidate and aware
about their ability to bring marketing strategies to the business.
4. Use of professional network: Company’s connection with people in the industry can also help to find a
CMO. A company should not hesitate to reach out their professional network. Someone of them maybe interested
in the position, or they may be able to connect the company with potential candidates.
5. Perfect job description: A well written job description can help an executive search firm target the right
candidate or help the business to recruit perfect CMO. For that the company should make sure the expectations
for the position are reasonable and adjust the job description if needed.
Recruitment & Selection Process

Recruitment Selection

Job Analysis Job Description Interview

• Background Verification
Headhunting Check
External • Job Boards;
Sourcing Mix I. LinkedIn
II. Indeed
Internal III. Monster Offer Letter

Employee Referrals
Candidate
Acknowledgement
Detailed press and social
Screening & media searches

Shortlisting On-Boarding
 Interview Process
Interview
Types/Mod
es:

 Face –to –face

Interview
 Informal Interview TYPES MOD
 Lunch/Coffee
ES Interview
Background Verification Process

Medical Residenti Past

ID
Certificate al Employmen
Authenticatio
Address t Record
n
Check Check

Criminal Detaile
Record d
Check Credit
Check
 Pre-Induction

Inducti • Verification
• Offer Letter

on
• On Boarding

Induction

Process
3 Steps:
• Welcoming
• Workplace Layout &
Culture

Post-Induction
• Orientation
THANKYOU!