SWOT ANALYSIS

 Excellent product portfolio

 Stagnancy in total revenue
 Huge revenue

 One of the top major appliances

manufacturers
S
STRENGTHES
W
WEAKNESSES
 Depending on the US market

 More of a market follower

 High revenue but low margin

 Star in the BCG Matrix

 Entering small appliances

O T
 Intense competition
 E-commerce sales
 Dropping margins
 Emerging markets
OPPOTUNITIE THREATS  Mature markets
 R&D
S

1
 SEGMENTATI
ON • Market Segmentation is the sub-dividing of a market into homogeneous
subsets of customers, where any subset may conceivably be selected
on a market target to be reached with a distinct marketing mix.

• D E MO G R A P H I C • G E O G RA P H I C • P S Y CH O L O G I C A L • B E H AV I O R A L
• INCOME • TIER 1 CITIES • LIFESTYLE OF PEOPLE • BENEFITS SOUGHT

• OCCUPATION • TIER 2 CITIES • PERSONALITY • BRAND LOYALTY

• FAMILY SIZE

• MARITAL STATUS