MIND BLOWING CHECKLIST TO

GROW & WIN

OPPORTUNITIES
ON LINKED

BY ISHTIAQ KHAN
Page#01

Who I am:
I am Muhammad Ishtiaq Khan, Founder of Startovation, with 22K+
Followers. I help Founders/CEOs, Coaches’ & Consultants Grow their
Digital Personal brand on LinkedIn & Win Opportunities using
LinkedIn.

I have expertise in LinkedIn Branding, Growth Consulting, LinkedIn

Profile Optimization & Content moderation that will result in:
Increased Visibility
Attracting Decision Makers
Creating a Winning Network

22K+
FOLLOWERS
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10K+ FOLLOWERS
IN JUST 6-MONTHS

2M+ VIEWS
IN JUST 1 YEAR
Page#03

TRAINED
CLIENTS 500+
IN JUST 1 YEAR
TO GROW & WIN
ON LINKEDIN

LINKEDIN

150+ GROWTH
CONSULTING

IN JUST 1 YEAR
Page#04

LINKEDIN
LinkedIn is the SOCIO-PROFESSIONAL Networking
Platform. It can also be termed as FACEBOOK for
your Career.

If you want to:

Learn from the Experienced Professionals
Connect with Decision Makers (CEOs etc.)
Find a Job
Gain Visibility
Attract Clients
Generate Leads
Grow your Network
Craft your #DIGITAL Personal Brand
Page#05

740M+ Members in 200+ Countries

260M+ Active Monthly users
55M+ Companies
90K Schools
90M+ Senior Level Influencers
63M+ Decision Makers
11M+ C-Level Executives
87M+ Millennials
9 out of 10 Recruiters Seek Talent here
14M Jobs Listed in Oct-2020
40M+ Job Searches per Week
3 People Hired Every Minute
2 Million Content Posted per Day
130K Articles Published Per week
SlideShare – 18 Million Pieces of Content
LinkedIn Learning – 1 Million Hours of Content
watched per Week
Page#06

LINKEDIN TO GROW & WIN

CHECKLIST
NAME
Name can be written in Various Ways:
Full Name e.g. Muhammad Ishtiaq Khan
Name with Certifications or Title e.g. Sohaib Hasan MPA, MIB Intl. HR

BONUS TIP: Use Name Pronunciation Feature to Record Your Name and Also A SHORT Message

PROFILE PICTURE
On LinkedIn,
“Members with a profile photo receive up to 21x more profile views
and 9x more connection requests.”
Professional High Quality Picture Dress Appropriately
Closeup- Headshot No Sunglasses
Delicate Smiling Face No Party or Tour Picture
Neutral Background Look in the Camera

HEADLINE
Your First Impression/The Elevator Pitch
Deciding Point for VISITOR to ENGAGE or SKIP
Total 120 Characters (First 70 Characters are Very Important)

Bonus Tip: Perfect Headline is a Combination of WHO YOU ARE - WHAT YOU CAN OFFER - HOW YOU CAN OFFER

BANNER/COVER PHOTO
Use a background picture work for you
Showcase your Business/Skills
Showcase What you are offering
Don't Clutter with Too Much Text
The Simple - The Better
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LINKEDIN TO CRAFT
CHECKLIST
CUSTOM URL
Create Your Customer URL to Improve Your SEARCH RANKING on GOOGLE.
A Customer URL will make visible on Google, if anyone want to Search using
your Name.
URL Length should be between 5-30 Letters/Numbers

BONUS TIP: Use a Variation of Your Name or Professional Brand e.g: ishtiaqkhantrainer, muhammadishtiaqkhan

SUMMARY
Retains the Customer on your profile and prolong the conversation
It should be Like a STORY and You are the MAIN CHARACTER
2000 Character Limit
Summary should be combination of:
Who – I am How – I am doing it
Why – I am doing it (Purpose) What – I am doing and going to Achieve it

FEATURED SECTION
Showcase Your Work/Achievements using Media/Posts/External Links
Also can be Used to SELL Products, Collect Leads or Display
Advertisements

EXPERIENCE
Includes: Fulltime Job, Freelance Work, Volunteer Work, Side Hustle
Link your Job to the Company
Add a Descriptive Title (Use all 100 Characters)
Add Detailed Description (Use all 2000 Characters)
Frontload Your Achievements
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LINKEDIN TO GRAB

CHECKLIST
EDUCATION
Education plays an important role in your LinkedIn profile. Not only is this
information placed at the very top of your profile, visible within your search
result listing, but also it helps your profile achieve All-Star ranking.

LICENSES & CERTIFICATIONS

Add Licenses & Certifications, which serves as a PROOF of Your SKILLS.
Online Digital Courses will help you to Stand-out from the CROWD on Linkedin

SKILLS & ENDORSEMENTS

LinkedIn ranks you on basis of KEYWORDS.
SKILLS are KEYWORDS
Benefits of Adding Skills in Your Profile
Receive More Profile Views
Appear in Search Results
Make You Visible for Recruiters
LinkedIn says "Members with 5 or
more skills listed are contacted
(messaged) up to 33x more by
recruiters and other LinkedIn
members, and receive up to 17x more
profile views.“
Bonus Tip:Maximum 50 Skills can be Added

RECOMMENDATIONS
A Written Recommendation for a BOSS/Client adds a Level of Credibility.
It Supports Your Performance and Endorses the Skills You've Referenced.
It Helps you be a stand-out Candidate
 LINKEDIN
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to win

4 STEPS TO grow

CONNECT
Connections are just like Friends on Facebook
Your NETWORK is your NET-WORTH

3 Strategies
STARTUP : Send 8-10 Invites Daily on LinkedIn
GROW: Send 15-20 Invites Daily on LinkedIn
SCALE: Send 25-30 Invites Daily on LinkedIn

BONUS TIP : Always Add People Based on Your Niche or Interest. Sending Random Invites may
ADD INACTIVE PEOPLE, Which will add no benefit.

ENGAGE
If You are Adding People but Not Engaging Then You are missing a HUGE
OPPORTUNITY ONLINE. Each Connection is a DOT and Active Engagement will
help you to CONNECT THE DOTS and Find OPPORTUNITIES.

3 Strategies
STARTUP : 5-15 Engagements daily
GROW: 20-30 Engagements Daily
SCALE: 40-60 Engagements Daily

BONUS TIP : Engagement must be a Meaningful Comment to Reap total benefits.

 LINKEDIN
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to grow

4 STEPS TO grow

CREATE
In Order to Grow on LinkedIn and Build a Successful Network, Only Connecting
and Engaging will not work for you. You must use your CREATIVITY and CREATE
CONTENT that will add value to your Network.
Content can be:
Text Post Video (1-2 Minutes)
Text with Picture Newsletter

3 Strategies
STARTUP : Create 1-2 Contents Per Week
GROW: Create 3-4 Contents per Week
SCALE: Create 1-2 Contents on Daily Basis

BONUS TIP : Creating a Particular Niche Based Content will increase your Growth Rate by 5X as
You will be able to BUILD a CREDIBILITY among your NETWORK.

SHARE

SHARING IS CARING
Creating your Own Content will help to build CREDIBILITY but Sharing
Articles/Videos from Different Websites and adding your OPINION will increase
your GROWTH Rate by 5X.
Also Sharing Job/Learning Opportunities will Improve your GROWTH RATE.

BONUS TIP : Always Share Content with Adding Link in the First Comment. LinkedIn don't LOVE
Going Traffic outside of LinkedIn.
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HOW I GROW & WIN

OPPORTUNITIES ON LINKEDIN

+400% +360%
VIEWS VIEWS
Page#12

HOW I GROW & WIN

OPPORTUNITIES ON LINKEDIN

153K+
VIEWS

35K+
VIEWS

33K+
VIEWS

34K+
VIEWS
Page#13

HOW I GROW & WIN

OPPORTUNITIES ON LINKEDIN

3390+
VOTES

92K+
VIEWS

4500+
VIEWS

460+
VOTES

320+
VOTES
 CRAFTING A WINNING
JOURNEY USING LINKEDIN
Group Sessions
Learn How to Grow on LinkedIn & Win Opportunities
Program Includes:
5-Days
Daily Live Sessions
40 Mins Session
20 Mins Discussion
20 Mins Q/A
LinkedIn Profile Optimization
LinkedIn Growth Strategies
LinkedIn Profile Test
LinkedIn Growth Whatsapp Group
Private LinkedIn Mentorship Group
Investment:
PKR 3300/- for Pakistani Nationals
USD 79 for Non-Pakistan Nationals

How to Become Part?

Email: startoovation007@gmail.com
Whatsapp# +92333-9482-842
LinkedIn: in/muhammadishtiaqkhan

MUHAMMAD ISHTIAQ KHAN

@ISHTIAQKMARWAT

@STARTOVATION
 CRAFTING A WINNING
JOURNEY USING LINKEDIN
1-1 Consulting
Learn How to Grow on LinkedIn & Win Opportunities
Program Includes:
5-Days
Daily Live Sessions
40 Mins Session
20 Mins Discussion
20 Mins Q/A
LinkedIn Profile Optimization
LinkedIn Growth Strategies
LinkedIn Profile Test
LinkedIn Growth Whatsapp Group
Private LinkedIn Mentorship Group
Investment:
PKR 8999/- for Pakistani Nationals
USD 199 for Non-Pakistan Nationals

How to Become Part?

Email: startoovation007@gmail.com
Whatsapp# +92333-9482-842
LinkedIn: in/muhammadishtiaqkhan

MUHAMMAD ISHTIAQ KHAN

@ISHTIAQKMARWAT

@STARTOVATION