Nilons Enterprises Pvt Ltd

The company was started in the year 1962 by Shri Suresh B. Sanghavi, Nilon’s India Pvt Ltd. It is a leading
producer of Tooty-Fruity, Pickles, Roasted Vermicelli. It is one of the fastest-growing processed food
suppliers. The company is offering an extensive range of quality products.

Its manufacturing plants are in Maharashtra and Assam. Its huge range of products are as follows-

Chinese Range

Pasta

Tooty Fruity

Blended Spices

Cooking Paste

Instant Mixes

Pickles

Vermicelli

Ketchup & Chutney

Jam

Papad

Nilon’s has picked leading agency

The product for which the company was best known,The sweetened and coloured little cubes of
preserved papaya that give their taste to fruit bread, cakes and the famous fruit biscuits made by
Karachi Bakery in Hyderabad, Telengana Items like spices, ginger garlic paste, pasta and noodles,
generate more sales than the jam and ketchup as they generate only 6% of sales where as items like
spices ,ginger garlic paste generate more than 40% sale.

(tunover is 5.2M $)operating revenues range is INR 100 cr - 500 cr for the financial year ending on 31
March, 2020.

interesting strategy adopted by Nilon's is the focus on the younger generation for this category. trying
to make this category " cool " among the new generation is a very good marketing move. The shift also
provides a refreshing feeling about the category.

intense competition from both organised and well as unorganised players in the
foodprocessingindustry–With low entry barriers, the food processing industry is replete with
unorganized players who accounts for~60% market share. With intense competition from existing
players, brand recall largely depends on promotionsextended to dealersand retail presence, resulting
in high marketing expenses. Also, pricing flexibility remain constrained by stiff competition which strain
overall profitability indicators.

m0anagment

Mr. Dipak Sanghvi

Mr. Kirit Pathak

Mr. Rajheev Agrawal

 Director & CEO

recently pricing strategy - aggressive pricing as well as sales incentives for its stockists as . Seasonal raw
material procurement results in high inventory carrying costs for the company. Furthermore, NEPL’s
profitability remains vulnerable to fluctuations in raw material procurement prices as well as intense
competition from numerous organised as well as unorganised players in the industry, which limits
its pricing flexibility

market structure :/environment:NEPL operates in the food industry which is characterized by the
presence of several organised as well as unorganised players. as it has to compete with numerous
players in the domestic market, which limits its ability to command premium overits products. NEPL
plans to focus more on high-margin products, which could strengthen its profitability and thus giving
some comfort against the risks pertaining to intense competition from peers.
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