Marketing Plan Outline

I. Company Description/ Executive Summary

II. Business Mission

III. Situational Analysis

Industry Analysis
SWOT Analysis
A. Internal Strengths and Weaknesses
B. External Weaknesses and Threat

PESTEL Analysis

Competitor Analysis

IV. Marketing Objective

V. Marketing Strategy
A. Target Market Strategy
B. Marketing Mix
a. Product
b. Place of Distribution
c. Promotion
d. Price
C. Positioning and Differentiation

VI. Implementation ,Evaluation , and Control

VII. Financial Projection