TECHNOLOGY CONSULTING PROPOSAL: ACADEMIC GROUP 2

INDUSTRY
Manufacturing (Petrochemical)

COMPANY
Nayara

CONSULTING FIRM
Bain & Company

AREAS FOR DIGITAL TRANSFORMATION

IoT, Blockchain

OUR FOCUS

We will be focusing on Customer experience and Core operations for this project. To sustain in the
commoditized business, it is essential to keep the operational costs under control. IoT and blockchain
seem to serve this purpose as IoT will help in collecting real time data which will eventually help in
monitoring and analytics whereas Blockchain could be used to make the supply chain process more
efficient and transparent as there are many stakeholders involved and the end quality is very critical to
business.

QUESTIONNAIRE

Threat
1. With so many fluctuations in crude oil prices in international markets, what strategy does
Nayara adopt to hedge against these variabilities?
2. How does Nayara encourage innovative activities to “out-innovate” the startups?
3. How does Nayara deal with geopolitical issues to avoid disruption in supplies?
4. As per a report, the majority of the oil and gas industry employees are close to their retirement,
how does Nayara encourage people to join their organization?
Model
1. Can you give an overview about the workflow of your company?
2. Many industries seem to be changing the business model after the advent of eco-friendly fuels.
How does Nayara intend to tackle this but at the same time follow the stringent laws for
environment protection?
3. For various digital transformations in Nayara, how are OKRs defined to align with the overall
business strategy and goals?
Advantage
1. Considering that Nayara deals in commoditized products, how does it position itself in the
market among the consumers?
Capabilities
1. How does IT enable the operations of the company?
 2. We have read on the Nayara Website that Health, Safety, Energy and Quality management are
of paramount importance for Nayara. What are the IT organization structures and systems that
help Nayara effectively manage these aspects?
3. Which are some new markets Nayara is targeting and what strategies are taken to enter into
new markets?
Connect
1. How have the IT systems evolved over time? What were the pain points that you faced before
the introduction of the IT systems? What were the objectives of the digital transformation?
2. How is the investment structure of technology in Nayara Energy?
3. With data being the forefront of every innovation these days, how is Nayara restructuring its
PoS services to acquire and engage more with the customer since it's a commodity business?
4. These days blockchain has been revolutionizing the supply chain industry, contract executions
etc. Does Nayara plan to adopt such measures or does it already have them in place?
Leadership
1. How would you rate the leadership team in terms of adoption to different technologies?
2. What is the hierarchy of information flow in Nayara? Do you think flat hierarchy and agile
methodology could be adopted in this business? How open is the leadership team to feedback?
3. What are some recognition policies followed by Nayara to appreciate and keep the employees
motivated?