MALAYSIA INFLUENCERS’

TOP BRANDS 2020 (Q3)

What are the top favourite brands of 300

Malaysia influencers?

A total of 9 consumer brand categories

and more than 120 brands, including
telco, car, smartphone, bank, sport shoes,
fast food restaurant, carbonated drink,
convenient store, airlines were covered.
9 CONSUMER
BRAND
CATEGORIES
AND MORE THAN 120 BRANDS
?
 My
Social
FOLLOWERS
Psychographics

3 out 4
Resume

A Next Level
Data-Driven Influencer
3M
FOLLOWERS
THEM DRIVE A CAR

Marketing Platform I’m Good in

Connecting brands with the most relevant influencers
to maximise your ROI. Tra vel 35%
RENTS
WHERE
Fashion THEY
STAY
contents Travel
8%
ENGAGEMENT RATE
30%
Loves
Backpacking

KOMACI NETWORK SDN BHD (1276931-A)

Level 7, BO2-B, Menara 3, No. 3, Jalan Bangsar, KL Eco City,
59200 Kuala Lumpur, Malaysia.
Influencers Profile
Connect to 5,000 Influencers in Malaysia
and Southeast Asia.

Beauty Tech Gadget Food Photography

Health Fitness Lifestyle Travel Parenting

KOMACI NETWORK SDN BHD (1276931-A)

Level 7, BO2-B, Menara 3, No. 3, Jalan Bangsar, KL Eco City,
59200 Kuala Lumpur, Malaysia.
Audience Targeting
Discover influencers by their audience’s interests and
increase your resonance with the target market.

Access to powerful Kfluence demographics &

psychographics data e.g. followers’ occupation,
fashion sense, travel style, marital status and etc.

KOMACI NETWORK SDN BHD (1276931-A)

Level 7, BO2-B, Menara 3, No. 3, Jalan Bangsar, KL Eco City,
59200 Kuala Lumpur, Malaysia.
Powerful Reporting
& Analytics
Track your campaigns in real-time and monitor post
campaign performances all in a single dashboard.

KOMACI NETWORK SDN BHD (1276931-A)

Level 7, BO2-B, Menara 3, No. 3, Jalan Bangsar, KL Eco City,
59200 Kuala Lumpur, Malaysia.
Important Note
1 4
In this latest KOMACI online study (August 2020), we have
garnered close to 300 Malaysia influencers responses in
English, on a high level, our objective is to identify their
most favourite brands by demographics.
2 5
This survey and report are powered by KOMACI and
conducted via our proprietary influencer marketing
platform, www.komacinetwork.com.
3 6
Total responses: 282 Malaysia influencers, specific
demographics included gender, location, marital status,
occupation, and age.
Total of 9 consumer brand categories and more than
120 brands, including telco, car, smartphone, bank,
sport shoes, fast food restaurant, carbonated drink,
convenient store, airlines were covered.
Any form of usage of this report would require a credit
mention to www.komacinetwork.com in any publishing
material, KOMACI will not be liable to any form of
usage by third parties.
For partnership and collaboration, do reach us at
support@komacinetwork.com for any further enquiry.
Malaysia Influencers’
Top Brands Survey
Malaysia Influencers’
Top Brands Survey Report

By Gender
By Gender
MEN WOMEN

PREFERRED TELCO

Umobile
Umobile Celcom
Celcom
Tunetalk

Tunetalk 19%
RedOne 13.7%
21.9% 18%

RedOne

32.9% 26% 25.4% 31.7%

Digi
Maxis Digi
Maxis
By Gender
MEN WOMEN

FAVOURITE SMARTPHONES

Acer Acer

Apple 26.48% Apple 31.63%

Asus Asus

Blackberry Blackberry

Google 4.57% Google 3.22%

HTC HTC

Honer 4.11% Honer

Huawei 17.81% Huawei 19.7%

Nokia Nokia

OnePlus OnePlus

Oppo 5.489% Oppo 5.68%

Realme 5.48% Realme 4.73%

Renovo Renovo

Samsung 16.44% Samsung 17.42%

Sony 2.74% Sony 2.46%

Vivo 3.20% Vivo 2.65%

Xiaomi 7.31% Xiaomi 5.49%

0 5 10 15 20 25 30 35 40 45 50 55 60 0 20 40 60 80 100 120 140 160 180

By Gender
MEN WOMEN

FAVOURITE BANKS

Affin Bank Affin Bank

Alliance Bank Alliance Bank

Ambank Ambank

BankIslam 4.07% BankIslam 5.09%

BankMuamalat 4.57% BankMuamalat

BankRakyat 2.26% BankRakyat

BankSimpananNasl.. 3.17% BankSimpananNasl.. 3.33%

CIMB 17.19% CIMB 18.40%

Citibank 4.52% Citibank 3.72%

HSBCBank 5.88% HSBCBank 3.52%

HongLeongBank 9.50% HongLeongBank 6.65%

Maybank 27.15% Maybank 34.05%

OCBCBank 1.81% OCBCBank

PublicBank 8.14% PublicBank 11.35%

RHBBank 7.69% RHBBank 2.74%

StandardChartered 2.26% StandardChartered

UOBBank 3.17% UOBBank

0 5 10 15 20 25 30 35 40 45 50 55 60 0 20 40 60 80 100 120 140 160 180

By Gender
MEN WOMEN

FAVOURITE FAST FOOD RESTAURANTS

FingersCrispyChic.. 4.39% FingersCrispyChic.. 6.40%

A&W 7.31% A&W 4.39%

Ayamas 2.34% Ayamas 1.76%

BurgerKing 7.02% BurgerKing 4.27%

BurgerRamly 3.22% BurgerRamly 2.38%

Carl’sJr 2.63% Carl’sJr 3.26%

Domino’s Pizza 6.73% Domino’s Pizza 9.16%

FuelShack 2.34% FuelShack 1.76%

KFC 12.57% KFC 13.05%

Marrybrown 4.09% Marrybrown 3.26%

Mcdonald’s 17.54% Mcdonald’s 20.70%

Nando’s 3.51% Nando’s 6.78%

PizzaHut 7.60% PizzaHut 5.52%

Subway 7.31% Subway 8.91%

TexasChicken 8.48% TexasChicken 7.28%

Wendy 2.92% Wendy

0 5 10 15 20 25 30 35 40 45 50 55 60 0 20 40 60 80 100 120 140 160 180

By Gender
MEN WOMEN

FAVOURITE CARS

AlfaRomeo 1.02%

Audi 8.47% AlfaRomeo 1.08%

BMW 11.86% Audi 9.44%

Chevrolet 1.36% BMW 9.75%

Cltroen 1.36% Chevrolet

Flat 1.02% Flat

Ford 2.37% Ford 2.79%

Honda 10.51% Honda 10.99%

Kia 2.03% Kia 0.93%

LandRover 5.42% LandRover 3.56%

Lexus 2.71% Lexus 2.94%

Mazda 5.76% Mazda 5.26%

Mercedes-Benz 12.88% Mercedes-Benz 12.23%

Mini 3.05% Mini 6.19%

Mitsubishi 2.03% Mitsubishi 1.39%

Nissan 2.03% Nissan 2.48%

Perodua 3.05% Perodua 5.88%

Peugeot 3.05% Peugeot 2.48%

Porsche Porsche

Proton 3.73% Proton 3.72%

Renault 1.36% Renault

Subaru 1.69% Subaru 1.24%

Suzuki Suzuki 1.08%

Toyota 4.75% Toyota 5.57%

Volkswagen 5.08% Volkswagen 7.12%

Volvo 2.71% Volvo 2.17%

0 5 10 15 20 25 30 35 40 0 10 20 30 40 50 60 70 80
By Gender
MEN WOMEN

FAVOURITE CONVENIENT STORES

7eleven 22.81% 7eleven 26.74%

99Speedmart 19.74% 99Speedmart 19.43%

FamilyMart 24.56% FamilyMart 30.84%

KKMart 10.96% KKMart 6.06%

MyNEWS 19.30% MyNEWS 16.04%

NewsPlus 2.63% NewsPlus

0 5 10 15 20 25 30 35 40 45 50 55 60 0 20 40 60 80 100 120 140 160 180

By Gender
MEN WOMEN

FAVOURITE CARBONATED DRINKS

100Plus 13.49% 100Plus 19.05%

7UP 6.57% 7UP 5.08%

A&W 12.46% A&W 12.70%

Coca-cola 10.73% Coca-cola 15.40%

F&N 7.96% F&N 6.83%

Fanta 4.84% Fanta 3.02%

Gatorade 4.15% Gatorade

Kickapoo 3.81% Kickapoo 5.80%

Mirinda 2.77% Mirinda 2.54%

MountainDew 5.88% MountainDew 4.92%

Pepsi 8.65% Pepsi 6.67%

Redbull 5.88% Redbull 1.90%

Revive 3.11% Revive 2.54%

Sarsi 4.15% Sarsi 5.08%

Sprite 5.54% Sprite 8.41%

0 5 10 15 20 25 30 35 40 0 10 20 30 40 50 60 70 80 90 100 110 120

By Gender
MEN WOMEN

FAVOURITE AIRLINES

AirAsia 23.67% AirAsia 28.57%

BangkokAirways 4.08% BangkokAirways 2.32%

CathayPacific 2.45% CathayPacific

ChinaAirlines 2.04% ChinaAirlines 2.50%

Emirates 3.67% Emirates 2.14%

Firefly 6.94% Firefly 6.43%

Jetstar 4.08% Jetstar

Malaysia Airlines 23.67% Malaysia Airlines 23.43%

Malindo Air 8.16% Malindo Air 10.36%

Silk Air 1.63% Silk Air

Singapore Airlines 14.29% Singapore Airlines 12.14%

ThaiAirways 5.31% ThaiAirways 5.54%

0 5 10 15 20 25 30 35 40 45 50 55 60 0 20 40 60 80 100 120 140 160

By Gender
MEN WOMEN

FAVOURITE SPORTS SHOES

Adidas 22.55% Adidas 25.38%

Anta Anta

Brooks 1.70% Brooks

Converse 7.66% Converse 7.84%

NewBalance 11.06% NewBalance 6.47%

Nike 23.40% Nike 25.38%

Puma 11.91% Puma 12.10%

Reebok 6.38% Reebok 4.60%

Skechers 6.38% Skechers 13.29%

UnderArmour 7.66% UnderArmour 3.07%

0 5 10 15 20 25 30 35 40 45 50 55 0 20 40 60 80 100 120 140 160

By Gender
MEN WOMEN

TRAVELING PLAN

44% 42.3%
44% 42.3%

33.3%
29.8% 24.5%
22.7%

Are you planning to travel in the next 6 months in 2020? Are you planning to travel in the next 6 months in 2020?
Maybe, I’m not sure yet Yes, I’m planning domestic trip(s) Maybe, I’m not sure yet Yes, I’m planning to travel

Yes, I’m planning oversea trip(s) Yes, I’m planning domestic trip(s) Yes, I’m planning oversea trip(s)
Malaysia Influencers’
Top Brands Survey Report

By Generations
By Generations
<30 30-39 40+

PREFERRED TELCO

Umobile Umobile
Celcom
Celcom Celcom Umobile
Tunetalk

Tunetalk 18.2% 18.2% RedOne 15.3% 15.8%

3.6% 20.7%
26.3%
4.1%
RedOne
21.1%
Digi
29.1% 26.1%
27% 33.3%
36.8%
Maxis Maxis
Maxis Digi
Digi
By Generations
<30 30-39 40+

FAVOURITE SMARTPHONES

Acer Acer

Apple 34.50% Apple 34.50%

Asus Asus

Blackberry Blackberry

Google 4.00% Google 3.29%

HTC HTC

Honer Honer 3.62%

Huawei 18.25% Huawei 20.07%

Nokia Nokia Apple 25.58%

OnePlus OnePlus Blackberry 2.23%

Oppo 5.25% Oppo 5.59% Google 2.23%

Realme 3.50% Realme 7.24% Huawei 20.93%

Renovo Renovo Oppo 9.30%

Samsung 16.25% Samsung 17.11% Realme 2.23%

Sony Sony 3.29% Samsung 25.58%

Vivo Vivo 3.29% Vivo 6.98%

Xiaomi 6.00% Xiaomi 6.25% Xiaomi 4.65%

0 20 40 60 80 100 120 140 0 10 20 30 40 50 60 70 80 0 1 2 3 4 5 6 7 8 9 10 11

By Generations
<30 30-39 40+

FAVOURITE BANKS

Affin Bank

Alliance Bank Alliance Bank

Ambank Ambank 2.73%

BankIslam 4.29% BankIslam 5.46%

BankMuamalat BankMuamalat

BankRakyat BankRakyat 3.41% Affin Bank 4.65%

BankSimpananNasl.. 3.03% BankSimpananNasl.. 3.75% Ambank 4.65%

CIMB 18.18% CIMB 17.06% BankIslam 4.65%

Citibank 3.79% Citibank 4.44% BankMuamalat

HSBCBank 4.29% HSBCBank 4.10% BankSimpananNasl..

HongLeongBank 9.60% HongLeongBank 5.80% CIMB 23.26%

Maybank 31.57% Maybank 31.74% Citibank

OCBCBank OCBCBank HSBCBank

PublicBank 13.38% PublicBank 7.17% Maybank 37.21%

RHBBank 4.55% RHBBank 3.14% PublicBank 4.65%

StandardChartered StandardChartered 2.73% RHBBank 6.98%

UOBBank UOBBank 3.75% StandardChartered

0 20 40 60 80 100 120 0 10 20 30 40 50 60 70 80 90 100 0 2 4 6 8 10 12 14 16

By Generations
<30 30-39 40+

FAVOURITE FAST FOOD RESTAURANTS

FingersCrispyChic.. 7.58% FingersCrispyChic.. 3.81%

A&W 4.78% A&W 5.72%

Ayamas Ayamas 2.97% FingersCrispyChic.. 3.33%

BurgerKing 3.95% BurgerKing 6.14% A&W 6.67%

BurgerRamly 1.98% BurgerRamly 2.97% Ayamas 1.67%

Carl’sJr 3.29% Carl’sJr 2.97% BurgerKing 8.33%

Domino’s Pizza 9.23% Domino’s Pizza 7.42% BurgerRamly 6.67%

FuelShack 2.64% FuelShack Carl’sJr 1.67%

KFC 11.37% KFC 14.83% Domino’s Pizza 8.33%

Marrybrown 3.29% Marrybrown 3.81% KFC 13.33%

Mcdonald’s 19.60% Mcdonald’s 19.49% Marrybrown 3.33%

Nando’s 6.26% Nando’s 5.30% Mcdonald’s 23.33%

PizzaHut 5.60% PizzaHut 6.78% Nando’s 5.00%

Subway 8.73% Subway 7.84% PizzaHut 6.67%

TexasChicken 8.73% TexasChicken 6.99% Subway 10.00%

Wendy 1.81% Wendy 1.69% TexasChicken 1.67%

0 10 20 30 40 50 60 70 80 90 100 110 120 0 10 20 30 40 50 60 70 80 90 0 2 4 6 8 10 12 14

By Generations
<30 30-39 40+

FAVOURITE CARS

AlfaRomeo 1.36%

Audi 11.84% AlfaRomeo

BMW 11.65% Audi 6.40%

Chevrolet 1.17% BMW 8.80%

Citroen Chevrolet

Flat Citroen

Ford 2.91% Flat AlfaRomeo 1.96%

Honda 8.74% Ford 2.67% Audi 1.96%

Kia 1.75% Honda 12.80% BMW 9.80%

LandRover 4.08% Kia Citroen 1.96%

Lexus 3.11% LandRover 4.27% Honda 17.65%

Mazda 5.83% Lexus 2.13% LandRover 3.92%

Mercedes-Benz 14.76% Mazda 4..80% Lexus 5.88%

Mini 5.83% Mercedes-Benz 10.40% Mazda 5.88%

Mitsubishi Mini 4.27% Mercedes-Benz 3.92%

Nissan 2.14% Mitsubishi 2.40% Mini 5.88%

Perodua 3.30% Nissan 2.67% Mitsubishi 3.92%

Peugeot 2.52% Perodua 7.73% Nissan 1.96%

Porsche Peugeot 2.93% Perodua 1.96%

Proton 2.33% Proton 5.33% Peugeot 1.96%

Renault Renault 1.07% Prosche 1.96%

Subaru 1.36% Subaru 1.60% Proton 5.88%

Suzuki Suzuki 1.07% Renault 1.96%

Toyota 4.66% Toyota 6.13% Toyota 5.88%

Volkswagen 6.02% Volkswagen 6.40% Volkswagen 11.76%

Volvo 1.55% Volvo 3.20% Volvo 3.92%

0 10 20 30 40 50 60 70 80 0 5 10 15 20 25 30 35 40 45 50 0 1 2 3 4 5 6 7 8 9
By Generations
<30 30-39 40+

FAVOURITE CONVENIENT STORES

7eleven 27.34% 7eleven 23.85%

99Speedmart 17.15% 99Speedmart 20.18% 7eleven 22.22%

FamilyMart 31.41% FamilyMart 26.91% 99Speedmart 31.11%

KKMart 7.43% KKMart 7.65% FamilyMart 22.22%

MyNEWS 14.87% MyNEWS 19.57% KKMart 6.67%

NewsPlus NewsPlus 1.83% MyNEWS 17.78%

0 20 40 60 80 100 120 140 0 10 20 30 40 50 60 70 80 90 0 2 4 6 8 10 12 14

By Generations
<30 30-39 40+

FAVOURITE CARBONATED DRINKS

100Plus 17.82% 100Plus 16.58%

7UP 7.55% 7UP 3.37%

A&W 10.27% A&W 15.03% 100Plus 17.86%

Coca-cola 14.26% Coca-cola 13.47% 7UP 3.57%

F&N 6.29% F&N 8.55% A&W 16.07%

Fanta 3.14% Fanta 3.89% Coca-cola 14.29%

Gatorade 2.10% Gatorade 1.81% F&N 5.36%

Kickapoo 4.19% Kickapoo 5.18% Fanta 5.36%

Mirinda 1.68% Mirinda 3.89% Kickapoo 5.36%

MountainDew 5.45% MountainDew 4.92% Mirinda 1.79%

Pepsi 8.39% Pepsi 5.96% MountainDew 5.36%

Redbull 3.56% Redbull 3.11% Pepsi 7.14%

Revive 2.52% Revive 3.11% Revive 1.79%

Sarsi 2.73% Sarsi 6.48% Sarsi 10.71%

Sprite 10.06% Sprite 4.66% Sprite 5.36%

0 10 20 30 40 50 60 70 80 90 0 10 20 30 40 50 60 0 1 2 3 4 5 6 7 8 9 10
By Generations
<30 30-39 40+

FAVOURITE AIRLINES

AirAsia 26.61% AirAsia 27.86%

BangkokAirways 2.52% BangkokAirways 3.10%

CathayPacific 1.83% CathayPacific

ChinaAirlines 2.75% ChinaAirlines 2.17%

Emirates 2.52% Emirates 3.10%

Firefly 4.13% Firefly 8.98% AirAsia 26.09%

Jetstar 3.44% Jetstar BangkokAirways 4.35%

Malaysia Airlines 25.46% Malaysia Airlines 24.46% Firefly 13.04%

Malindo Air 10.09% Malindo Air 10.22% Malaysia Airlines 34.78%

Silk Air Silk Air Malindo Air

Singapore Airlines 15.14% Singapore Airlines 9.91% Singapore Airlines 10.87%

ThaiAirways 4.82% ThaiAirways 5.88% ThaiAirways 8.70%

0 10 20 30 40 50 60 70 80 90 100 110 120 0 10 20 30 40 50 60 70 80 90 0 2 4 6 8 10 12 14 16

By Generations
<30 30-39 40+

FAVOURITE SPORTS SHOES

Adidas 22.55% Adidas 22.91%

Anta Anta Adidas 26.67%

Brooks Brooks 2.17% Brooks 2.22%

Converse 8.59% Converse 6.81% Converse 6.67%

NewBalance 5.95% NewBalance 9.60% NewBalance 13.33%

Nike 25.77% Nike 23.53% Nike 24.44%

Puma 13.66% Puma 9.91% Puma 11.11%

Reebok 3.96% Reebok 6.50% Reebok 6.67%

Skechers 10.79% Skechers 12.69% Skechers 6.67%

UnderArmour 4.19% UnderArmour 4.95% UnderArmour 2.22%

0 10 20 30 40 50 60 70 80 90 100 110 120 0 10 20 30 40 50 60 70 80 0 10 20 30 40 50 60 70 80

By Generations
<30 30-39 40+

TRAVELING PLAN

33.8% 54% 47.4%

31.6%
34.4%
29.8% 23.9% 23.9%
18.6%

Are you planning to travel in the next 6 months in 2020? Are you planning to travel in the next 6 months in 2020? Are you planning to travel in the next 6 months in 2020?
Maybe, I’m not sure yet Yes, I’m planning to travel Maybe, I’m not sure yet Yes, I’m planning to travel Maybe, I’m not sure yet Yes, I’m planning to travel

Yes, I’m planning domestic trip(s) Yes, I’m planning oversea trip(s) Yes, I’m planning domestic trip(s) Yes, I’m planning oversea trip(s) Yes, I’m planning domestic trip(s)
Malaysia Influencers’
Top Brands Survey Report

By Regions
By Regions
CENTRAL NORTHERN SOUTHERN OTHERS

PREFERRED TELCO

Umobile Umobile
Celcom Celcom
Celcom Celcom
Umobile Tunetalk
Tunetalk

11.5% RedOne 4% 8%
RedOne 15.5% Umobile 14.8%
20.5% 23.1% 20%
8%
37%
Tunetalk
3.8% 22.2% Digi
34.6% 20%
RedOne 3.8%
31% 29.5% Maxis
23.1% 40%

Maxis 11.1% 11.1%

Digi Tunetalk 3.7% Digi
Maxis Digi
RedOne Maxis
By Regions
CENTRAL NORTHERN SOUTHERN OTHERS

FAVOURITE SMARTPHONES

Acer

Apple 34.64%

Asus

Blackberry

Google 3.12%

HTC Apple 28.21% Apple 25.00%

Honer Asus 2.56% Asus 1.56%

Huawei 19.27% Apple 33.33% Blackberry 2.56% Google 9.38%

Nokia Google Google 3.85% Huawei 15.63%

OnePlus Honer 6.67% Honer 3.85% Nokia 3.13%

Oppo 5.87% Huawei 21.67% Huawei 19.23% OnePlus 1.56%

Realme 4.59% Oppo 5.00% Oppo 6.41% Oppo 3.13%

Renovo Realme 6.67% Realme 5.13% Realme 6.25%

Samsung 17.25% Renovo Samsung 16.67% Samsung 20.31%

Sony 2.94% Samsung 13.33% Sony Sony 3.13%

Vivo 2.20% Vivo 5.00% Vivo 5.13% Vivo 3.13%

Xiaomi 6.06% Xiaomi 5.00% Xiaomi 6.06% Xiaomi 7.81%

0 20 40 60 80 100 120 140 160 180 0 2 4 6 8 10 12 14 16 18 20 0 2 4 6 8 10 12 14 16 18 20 22 0 2 4 6 8 10 12 14 16

By Regions
CENTRAL NORTHERN SOUTHERN OTHERS

FAVOURITE BANKS

Affin Bank

Alliance Bank

Ambank

BankIslam 4.10%

BankMuamalat

BankRakyat Ambank 3.28% Affinbank 2.70% BankIslam 11.48%

BankSimpananNasl.. 2.80% BankMuamalat 3.28% Ambank 5.41% BankMuamalat 3.28%

CIMB 17.16% BankRakyat 6.56% BankIslam 8.11% BankRakyat 6.56%

Citibank 5.22% BankSimpananNasl.. 6.56% BankRakyat BankSimpananNasl..

HSBCBank 5.04% CIMB 21.31% BankSimpananNasl.. 5.41% CIMB 18.03%

HongLeongBank 7.28% Citibank CIMB 21.62% HSBCBank 6.56%

Maybank 32.46% HongLeongBank 11.48% HongLeongBank 8.11% HongLeongBank 4.92%

OCBCBank Maybank 29.51% Maybank 33.78% Maybank 27.87%

PublicBank 11.01% OCBCBank OCBCBank OCBCBank 3.28%

RHBBank 4.29% PublicBank 11.48% PublicBank 4.05% PublicBank 11.48%

StandardChartered RHBBank RHBBank 6.76% RHBBank 3.28%

UOBBank UOBBank UOBBank UOBBank

0 20 40 60 80 100 120 140 160 180 0 2 4 6 8 10 12 14 16 18 0 2 4 6 8 10 12 14 16 18 20 22 24 26 0 2 4 6 8 10 12 14 16 18

By Regions
CENTRAL NORTHERN SOUTHERN OTHERS

FAVOURITE FAST FOOD RESTAURANTS

FingersCrispyChic.. 5.99% FingersCrispyChic.. 7.41%

A&W 6.11% A&W 3.70%

Ayamas 2.16% Ayamas FingersCrispyChic.. 5.17% FingersCrispyChic.. 2.50%

BurgerKing 5.15% BurgerKing 3.70% A&W 3.45% A&W

BurgerRamly 2.28% BurgerRamly Ayamas 1.72% Ayamas

Carl’sJr 3.35% Carl’sJr 1.85% BurgerKing 6.90% BurgerKing 3.75%

Domino’s Pizza 8.26% Domino’s Pizza 8.33% BurgerRamly 6.03% BurgerRamly 3.75%

FuelShack 2.51% FuelShack Carl’sJr 3.45% Carl’sJr

KFC 11.88% KFC 15.74% Domino’s Pizza 8.62% Domino’s Pizza 10.00%

Marrybrown 3.35% Marrybrown 5.56% KFC 11.21% KFC 22.50%

Mcdonald’s 19.64% Mcdonald’s 18.52% Marrybrown 3.45% Marrybrown 2.50%

Nando’s 5.75% Nando’s 5.56% Mcdonald’s 19.83% Mcdonald’s 22.50%

PizzaHut 5.75% PizzaHut 6.48% Nando’s 8.62% Nando’s 2.50%

Subway 8.14% Subway 8.33% PizzaHut 6.90% PizzaHut 8.75%

TexasChicken 7.66% TexasChicken 10.19% Subway 10.34% Subway 8.75%

Wendy 2.04% Wendy 1.85% TexasChicken 4.31% TexasChicken 8.75%

0 20 40 60 80 100 120 140 160 0 2 4 6 8 10 12 14 16 18 20 0 2 4 6 8 10 12 14 16 18 20 22 24 0 2 4 6 8 10 12 14 16 18 20 22 24

By Regions
CENTRAL NORTHERN SOUTHERN OTHERS

FAVOURITE CARS

AlfaRomeo

Audi 9.87%

BMW 10.60%

Chevrolet

Citroen AlfaRomeo 2.27%

Flat Audi 7.95% AlfaRomeo 2.27%

Ford 2.90% BMW 9.09% Audi 7.95% AlfaRomeo 1.32%

Honda 10.30% Chevrolet 1.14% BMW 9.09% Audi 5.26%

Kia 1.31% Ford 2.27% Chevrolet 1.14% BMW 11.84%

LandRover 4.35% Honda 13.64% Ford 2.27% Chevrolet 1.32%

Lexus 2.76% Kia 1.14% Honda 5.68% Citroen 1.32%

Mazda 5.52% LandRover 2.27% Kia 1.14% Ford 1.32%

Mercedes-Benz 13.06% Lexus 4.55% LandRover 4.55% Honda 18.42%

Mini 5.08% Mazda 6.82% Lexus 2.27% Kia 1.32%

Mitsubishi 1.31% Mercedes-Benz 9.09% Mazda 4.55% LandRover 3.95%

Nissan 2.32% Mini 4.55% Mercedes-Benz 10.23% Lexus 2.63%

Perodua 4.35% Mitsubishi 3.41% Mini 10.23% Mazda 3.95%

Peugeot 2.61% Nissan 3.41% Mitsubishi 2.27% Mercedes-Benz 13.16%

Porsche Perodua 5.68% Nissan 2.27% Mini 1.32%

Proton 3.05% Peugeot 1.14% Perodua 5.68% Mitsubishi 1.32%

Renault Proton 5.68% Peugeot 5.68% Nissan 1.32%

Subaru 1.60% Subaru 2.27% Proton 5.68% Perodua 9.21%

Suzuki Suzuki 1.14% Suzuki 1.14% Peugeot 1.32%

Toyota 4.93% Toyota 4.55% Toyota 5.68% Proton 5.26%

Volkswagen 6.53% Volkswagen 5.68% Volkswagen 7.95% Toyota 9.21%

Volvo 2.61% Volvo 2.27% Volvo 2.27% Volkswagen 5.26%

0 10 20 30 40 50 60 70 80 90 0 1 2 3 4 5 6 7 8 9 10 11 12 0 1 2 3 4 5 6 7 8 9 0 2 4 6 8 10 12 14
By Regions
CENTRAL NORTHERN SOUTHERN OTHERS

FAVOURITE CONVENIENT STORES

7eleven 23.41% 7eleven 29.49%

99Speedmart 19.28% 7eleven 32.84% 99Speedmart 21.79% 7eleven 33.33%

FamilyMart 28.74% 99Speedmart 17.91% FamilyMart 30.77% 99Speedmart 20.63%

KKMart 8.09% FamilyMart 23.88% KKMart 5.13% FamilyMart 34.92%

MyNEWS 18.76% KKMart 7.46% MyNEWS 11.54% KKMart 4.76%

NewsPlus MyNEWS 17.91% NewsPlus MyNEWS 6.35%

0 20 40 60 80 100 120 140 160 180 0 2 4 6 8 10 12 14 16 18 20 22 0 2 4 6 8 10 12 14 16 18 20 22 24 0 2 4 6 8 10 12 14 16 18 20 22

By Regions
CENTRAL NORTHERN SOUTHERN OTHERS

FAVOURITE CARBONATED DRINKS

100Plus 16.20%

7UP 5.74% 100Plus 19.54% 100Plus 19.05% 100Plus 23.19%

A&W 13.11% 7UP 8.05% 7UP 4.76% 7UP

Coca-cola 14.43% A&W 11.49% A&W 11.90% A&W 10.14%

F&N 6.77% Coca-cola 10.34% Coca-cola 13.10% Coca-cola 14.49%

Fanta 3.83% F&N 4.60% F&N 10.71% F&N 10.14%

Gatorade 2.50% Fanta 3.45% Fanta 2.38% Fanta 2.90%

Kickapoo 4.57% Kickapoo 5.75% Kickapoo 7.14% Kickapoo

Mirinda 2.36% Mirinda 3.45% Mirinda 4.76% Mirinda

MountainDew 4.42% MountainDew 8.05% MountainDew 4.76% MountainDew 10.14%

Pepsi 7.07% Pepsi 9.20% Pepsi 4.76% Pepsi 10.14%

Redbull 3.83% Redbull 1.15% Redbull 1.19% Redbull

Revive 3.09% Revive 1.15% Revive 2.38% Revive

Sarsi 4.42% Sarsi 5.75% Sarsi 4.76% Sarsi 7.25%

Sprite 7.66% Sprite 8.05% Sprite 8.33% Sprite 4.35%

0 10 20 30 40 50 60 70 80 90 100 110 0 2 4 6 8 10 12 14 16 18 0 2 4 6 8 10 12 14 16 0 2 4 6 8 10 12 14 16
By Regions
CENTRAL NORTHERN SOUTHERN OTHERS

FAVOURITE AIRLINES

AirAsia 26.02%

BangkokAirways 3.06% AirAsia 25.97%

CathayPacific 1.70% BangkokAirways 5.19% AirAsia 30.43%

ChinaAirlines 2.72% CathayPacific BangkokAirways

Emirates 2.72% ChinaAirlines 3.90% CathayPacific 4.35%

Firefly 5.61% Firefly 7.79% AirAsia 33.80% Emirates 2.90%

Jetstar 2.55% Jetstar 2.60% Emirates 4.23% Firefly 10.14%

Malaysia Airlines 26.02% Malaysia Airlines 18.18% Firefly 9.86% Jetstar

Malindo Air 10.20% Malindo Air 7.79% Malaysia Airlines 29.58% Malaysia Airlines 26.09%

Silk Air Silk Air 3.90% Malindo Air 7.04% Malindo Air 10.14%

Singapore Airlines 13.44% Singapore Airlines 12.99% Singapore Airlines 12.68% Singapore Airlines 7.25%

ThaiAirways 5.10% ThaiAirways 10.39% ThaiAirways 2.82% ThaiAirways 5.80%

0 20 40 60 80 100 120 140 160 0 2 4 6 8 10 12 14 16 18 20 0 2 4 6 8 10 12 14 16 18 20 22 24 26 0 2 4 6 8 10 12 14 16 18 20 22

By Regions
CENTRAL NORTHERN SOUTHERN OTHERS

FAVOURITE SPORTS SHOES

Adidas 25.29%

Anta Adidas 24.00% Adidas 19.05%

Brooks Anta Brooks

Converse 7.32% Converse 12.00% Converse 7.14% Adidas 25.81%

NewBalance 7.65% NewBalance 8.00% NewBalance 9.52% Converse 8.06%

Nike 24.79% Nike 25.33% Nike 26.19% NewBalance 6.45%

Puma 12.31% Puma 14.67% Puma 8.33% Nike 22.58%

Reebok 4.38% Reebok 2.67% Reebok 8.33% Puma 11.29%

Skechers 9.98% Skechers 10.67% Skechers 15.48% Reebok 6.45%

UnderArmour 5.16% UnderArmour UnderArmour 4.76% Skechers 19.35%

0 20 40 60 80 100 120 140 160 0 2 4 6 8 10 12 14 16 18 20 0 2 4 6 8 10 12 14 16 18 20 22 0 2 4 6 8 10 12 14 16

By Regions
CENTRAL NORTHERN SOUTHERN OTHERS

TRAVELING PLAN

42.9% 38.5% 53.6% 34.6%

3% 3.8%

30.8%
28.1% 26.9% 28.6% 42.3%
26.1%

17.9% 23.1%

Are you planning to travel in the next 6 months in 2020? Are you planning to travel in the next 6 months in 2020? Are you planning to travel in the next 6 months in 2020? Are you planning to travel in the next 6 months in 2020?
Maybe, I’m not sure yet Yes, I’m planning to travel Maybe, I’m not sure yet Yes, I’m planning to travel Maybe, I’m not sure yet Yes, I’m planning to travel Maybe, I’m not sure yet Yes, I’m planning to travel

Yes, I’m planning domestic trip(s) Yes, I’m planning oversea trip(s) Yes, I’m planning domestic trip(s) Yes, I’m planning oversea trip(s) Yes, I’m planning domestic trip(s) Yes, I’m planning domestic trip(s)
Malaysia Influencers’
Top Brands Survey Report

By Non-Parents vs. Parents

By Non-Parents vs. Parents
SINGLE MARRIED
(NON-PARENT)
MARRIED
(PARENT)

PREFERRED TELCO

Umobile

Umobile Celcom Celcom Celcom

Tunetalk Umobile

5.3%
5.3% RedOne
RedOne
5.3% 3.6% 14.5% 16.9%
20.5% 20.5% 20.5%
Tunetalk

RedOne
26.3%
Maxis 28.9%
26.1% 36.1%
42.1%
26.7%
Maxis
Maxis Digi Digi Digi
By Non-Parents vs. Parents
SINGLE MARRIED
(NON-PARENT)
MARRIED
(PARENT)

FAVOURITE SMARTPHONES

Acer Acer

Apple 32.16% Apple 23.89%

Asus Asus

Blackberry Blackberry 1.77%

Google 4.36% Google 2.21%

HTC HTC

Honer 2.28% Honer 3.10%

Huawei 18.88% Apple 41.03% Huawei 19.03%

Nokia Asus Nokia

OnePlus Google OnePlus

Oppo 5.19% Huawei 23.08% Oppo 6.64%

Realme 4.36% Oppo 5.13% Realme 6.64%

Renovo Realme Renovo

Samsung 16.39% Samsung 12.82% Samsung 19.47%

Sony 2.90% Sony Sony 1.77%

Vivo Vivo Vivo 5.75%

Xiaomi 6.02% Xiaomi 5.13% Xiaomi 6.19%

0 20 40 60 80 100 120 140 160 0 4 8 12 16 0 5 10 15 20 25 30 35 40 45 50 55

By Non-Parents vs. Parents
SINGLE MARRIED
(NON-PARENT)
MARRIED
(PARENT)

FAVOURITE BANKS

Affin Bank

Alliance Bank Affin Bank

Ambank Ambank

BankIslam 4.45% BankIslam 5.50%

BankMuamalat BankMuamalat

BankRakyat BankRakyat

BankSimpananNasl.. 2.75% Ambank 4.76% BankSimpananNasl.. 4.59%

CIMB 16.23% BankIslam 4.76% CIMB 21.10%

Citibank 4.24% BankSimpananNasl.. Citibank 2.75%

HSBCBank 4.03% CIMB 19.05% HSBCBank 4.13%

HongLeongBank 9.96% Citibank 7.14% HongLeongBank 3.21%

Maybank 31.99% HSBCBank 7.14% Maybank 31.19%

OCBCBank HongLeongBank OCBCBank 2.75%

PublicBank 11.23% Maybank 35.71% PublicBank 8.72%

RHBBank 4.66% PublicBank 9.52% RHBBank 4.13%

StandardChartered StandardChartered StandardChartered

UOBBank UOBBank 4.76% UOBBank

0 20 40 60 80 100 120 140 160 0 4 8 12 16 0 10 20 30 40 50 60 70

By Non-Parents vs. Parents
SINGLE MARRIED
(NON-PARENT)
MARRIED
(PARENT)

FAVOURITE FAST FOOD RESTAURANTS

FingersCrispyChic.. 6.78% FingersCrispyChic.. 4.57%

A&W 4.70% FingersCrispyChic.. 1.52% A&W 6.00%

Ayamas 1.66% A&W 7.58% Ayamas 2.29%

BurgerKing 4.98% Ayamas 3.03% BurgerKing 6.29%

BurgerRamly 2.35% BurgerRamly 1.52% BurgerRamly 3.43%

Carl’sJr 3.18% Carl’sJr 7.58% Carl’sJr 2.00%

Domino’s Pizza 8.44% Domino’s Pizza 9.09% Domino’s Pizza 8.29%

FuelShack 2.49% FuelShack 1.52% FuelShack

KFC 12.45% KFC 12.45% KFC 13.71%

Marrybrown 3.32% Marrybrown 3.03% Marrybrown 4.00%

Mcdonald’s 19.78% Mcdonald’s 19.70% Mcdonald’s 19.71%

Nando’s 5.39% Nando’s 9.09% Nando’s 6.00%

PizzaHut 5.81% PizzaHut 1.52% PizzaHut 7.71%

Subway 8.30% Subway 10.61% Subway 8.29%

TexasChicken 8.44% TexasChicken 9.09% TexasChicken 5.71%

Wendy 1.94% Wendy 1.52% Wendy

0 20 40 60 80 100 120 140 0 4 8 12 0 10 20 30 40 50 60 70

By Non-Parents vs. Parents
SINGLE MARRIED
(NON-PARENT)
MARRIED
(PARENT)

FAVOURITE CARS

AlfaRomeo 1.14%

Audi 10.55% AlfaRomeo

BMW 11.36% Audi 6.07%

Chevrolet 1.14% BMW 8.93%

Cltroen Chevrolet

Flat Cltroen

Ford 2.27% Ford 3.21%

Honda 10.23% AlfaRomeo 2.22% Honda 12.86%

Kia 1.62% Audi 8.89% Kia

LandRover 3.90% BMW 6.67% LandRover 4.29%

Lexus 2.76% Ford 4.44% Lexus 3.21%

Mazda 6.17% Honda 6.67% Mazda 4.29%

Mercedes-Benz 13.96% Kia 2.22% Mercedes-Benz 8.21%

Mini 5.19% LandRover 6.67% Mini 4.64%

Mitsubishi Lexus 2.22% Mitsubishi 3.21%

Nissan 1.62% Mazda 2.22% Nissan 3.93%

Perodua 3.90% Mercedes-Benz 17.78% Perodua 7.50%

Peugeot 2.76% Mini 8.89% Peugeot 2.86%

Porsche Mitsubishi 2.22% Porsche

Proton 2.76% Nissan 2.22% Proton 5.36%

Renault Perodua 4.44% Renault

Subaru 1.14% Proton 6.67% Subaru 1.79%

Suzuki Renault 2.22% Suzuki

Toyota 4.71% Subaru 2.22% Toyota 7.50%

Volkswagen 6.98% Suzuki 2.22% Volkswagen 5.00%

Volvo 1.95% Volkswagen 8.89% Volvo 3.57%

0 10 20 30 40 50 60 70 80 90 0 2 4 6 8 0 5 10 15 20 25 30 35
By Non-Parents vs. Parents
SINGLE MARRIED
(NON-PARENT)
MARRIED
(PARENT)

FAVOURITE CONVENIENT STORES

7eleven 25.40% 7eleven 26.36%

99Speedmart 17.86% 7eleven 23.91% 99Speedmart 23.01%

FamilyMart 30.16% 99Speedmart 19.57% FamilyMart 25.94%

KKMart 7.94% FamilyMart 32.61% KKMart 7.11%

MyNEWS 17.26% KKMart 4.35% MyNEWS 15.90%

NewsPlus MyNEWS 19.57% NewsPlus 1.67%

0 20 40 60 80 100 120 140 160 0 4 8 12 16 0 10 20 30 40 50 60

By Non-Parents vs. Parents
SINGLE MARRIED
(NON-PARENT)
MARRIED
(PARENT)

FAVOURITE CARBONATED DRINKS

100Plus 18.01% 100Plus 15.02%

7UP 7.03% 7UP 3.07%

A&W 11.15% 100Plus 23.26% A&W 15.02%

Coca-cola 14.41% 7UP 2.33% Coca-cola 12.63%

F&N 6.52% A&W 16.28% F&N 8.19%

Fanta 3.09% Coca-cola 16.28% Fanta 4.78%

Gatorade 1.89% F&N 9.30% Gatorade 1.71%

Kickapoo 3.95% Fanta 2.33% Kickapoo 6.14%

Mirinda 1.72% Gatorade 2.33% Mirinda 4.44%

MountainDew 5.66% Kickapoo 4.65% MountainDew 5.12%

Pepsi 8.58% Mirinda 2.33% Pepsi 5.46%

Redbull 3.77% Pepsi 2.33% Redbull 2.39%

Revive 2.57% Revive 6.98% Revive 2.39%

Sarsi 3.26% Sarsi 4.65% Sarsi 7.85%

Sprite 8.40% Sprite 6.98% Sprite 5.80%

0 10 20 30 40 50 60 70 80 90 100 110 0 2 4 6 8 10 0 5 10 15 20 25 30 35 40 45
By Non-Parents vs. Parents
SINGLE MARRIED
(NON-PARENT)
MARRIED
(PARENT)

FAVOURITE AIRLINES

AirAsia 26.50% AirAsia 27.64%

BangkokAirways 2.51% BangkokAirways 3.66%

CathayPacific 1.74% CathayPacific

ChinaAirlines 2.32% AirAsia 30.95% ChinaAirlines

Emirates 3.09% BangkokAirways 2.38% Emirates

Firefly 5.03% CathayPacific 2.38% Firefly 10.16%

Jetstar 2.90% ChinaAirlines 4.76% Jetstar

MalaysiaAirline 24.37% Emirates 7.14% Malaysia Airlines 27.24%

Malindo 9.86% Firefly 4.76% Malindo Air 8.94%

Silk Air Malaysia Airlines 30.95% Silk Air

SingaporeAirline 15.47% Malindo Air 11.90% Singapore Airlines 8.54%

ThaiAirways 5.42% Singapore Airlines 4.76% ThaiAirways 6.50%

0 20 40 60 80 100 120 140 0 4 8 12 0 10 20 30 40 50 60 70

By Non-Parents vs. Parents
SINGLE MARRIED
(NON-PARENT)
MARRIED
(PARENT)

FAVOURITE SPORTS SHOES

Adidas 24.35%

Anta Adidas 26.09% Adidas 24.79%

Brooks Anta 4.35% Anta 2.10%

Converse 7.81% Converse 2.17% Converse 8.82%

NewBalance 7.25% NewBalance 4.35% NewBalance 9.66%

Nike 25.65% Nike 28.26% Nike 22.27%

Puma 12.27% Puma 15.22% Puma 10.92%

Reebok 5.20% Reebok 4.35% Reebok 5.04%

Skechers 10.22% Skechers 8.70% Skechers 14.29%

UnderArmour 5.20% UnderArmour 6.52% UnderArmour 2.10%

0 20 40 60 80 100 120 140 0 4 8 12 0 5 10 15 20 25 30 35 40 45 50 55 60

By Non-Parents vs. Parents
SINGLE MARRIED
(NON-PARENT)
MARRIED
(PARENT)

FAVOURITE SPORTS SHOES

35% 58.3%
47.4%

36.8%
32.2%
30%
21.4%
17.9%
15.8%

Are you planning to travel in the next 6 months in 2020? Are you planning to travel in the next 6 months in 2020? Are you planning to travel in the next 6 months in 2020?
Maybe, I’m not sure yet Yes, I’m planning to travel Maybe, I’m not sure yet Yes, I’m planning to travel Maybe, I’m not sure yet Yes, I’m planning to travel

Yes, I’m planning domestic trip(s) Yes, I’m planning oversea trip(s) Yes, I’m planning domestic trip(s) Yes, I’m planning domestic trip(s) Yes, I’m planning oversea trip(s)
Malaysia Influencers’
Top Brands Survey Report

By Occupations
By Occupations
STUDENT EMPLOYEE BUSINESS OWNER OTHERS

PREFERRED TELCO

Umobile
Umobile Celcom Umobile Celcom Celcom Umobile Celcom
Tunetalk
Tunetalk

13.5% 12.2% RedOne 12.8%

Tunetalk 18.9% 22.8% 20.2% 19.5% 19.8%

Tunetalk
5.4%
24.3% RedOne 2.6%
24.4%
10.8% Maxis
RedOne 25.4% 27.9%
33.7%
28.1% 41.5%
27%
Digi Digi Digi Digi

Maxis Maxis Maxis

By Occupations
STUDENT EMPLOYEE BUSINESS OWNER OTHERS

FAVOURITE SMARTPHONES

Acer

Apple 32.20% Acer

Asus Apple 26.58%

Blackberry Acer Asus

Apple 31.31% Google 3.05% Apple 31.03% Blackberry 1.69%

Asus HTC Blackberry Google 4.64%

Blackberry Honer 3.05% Google 3.45% Honer 1.69%

Google 3.03% Huawei 20.00% HTC Huawei 18.14%

Honer Nokia Honer 3.45% Nokia 2.11%

Huawei 20.20% OnePlus Huawei 18.10% OnePlus

Nokia Oppo 5.76% Nokia Oppo 5.06%

Oppo 5.05% Realme 4.75% Oppo 6.90% Realme 7.17%

Realme 4.04% Renovo Realme Renovo

Samsung 17.17% Samsung 16.27% Samsung 14.66% Samsung 19.41%

Sony 4.04% Sony Sony Sony 3.80%

Vivo Vivo 2.37% Vivo 6.03% Vivo 2.53%

Xiaomi 8.08% Xiaomi 5.76% Xiaomi 9.48% Xiaomi 3.80%

0 5 10 15 20 25 30 0 10 20 30 40 50 60 70 80 90 100 0 5 10 15 20 25 30 35 0 10 20 30 40 50 60
By Occupations
STUDENT EMPLOYEE BUSINESS OWNER OTHERS

FAVOURITE BANKS

Affin Bank Affin Bank

Alliance Bank Alliance Bank

Ambank Ambank

BankIslam 4.44% BankIslam 6.67%

Ambank BankMuamalat Ambank 2.46% BankMuamalat

BankIslam 5.61% BankRakyat 3.07% BankIslam BankRakyat

BankMuamalat BankSimpananNasl.. 3.75% BankMuamalat BankSimpananNasl.. 3.33%

BankRakyat CIMB 17.41% BankRakyat 16.39% CIMB 20.00%

BankSimpananNasl.. 4.67% Citibank 5.46% BankSimpananNasl.. 4.92% Citibank

CIMB 17.76% HSBCBank 4.78% CIMB 8.20% HSBCBank

Citibank 3.74% HongLeongBank 5.80% Citibank 9.84% HongLeongBank 7.14%

HSBCBank 3.74% Maybank 33.45% HSBCBank 23.77% Maybank 35.71%

HongLeongBank 10.28% OCBCBank HongLeongBank 3.28% OCBCBank

Maybank 29.91% PublicBank 6.83% Maybank 13.93% PublicBank 10.95%

OCBCBank RHBBank 4.10% OCBCBank 7.38% RHBBank 2.86%

PublicBank 14.95% StandardChartered PublicBank 4.10% StandardChartered

RHBBank 3.74% UOBBank 2.73% RHBBank 3.28% UOBBank

0 5 10 15 20 25 30 0 10 20 30 40 50 60 70 80 90 100 0 5 10 15 20 25 30 0 10 20 30 40 50 60 70 80
By Occupations
STUDENT EMPLOYEE BUSINESS OWNER OTHERS

FAVOURITE FAST FOOD RESTAURANTS

FingersCrispyChic.. 8.13% FingersCrispyChic.. 4.90% FingersCrispyChic.. 4.65% FingersCrispyChic.. 6.35%

A&W 5.63% A&W 4.90% A&W 6.98% A&W 4.76%

Ayamas Ayamas 1.63% Ayamas Ayamas 3.17%

BurgerKing 2.50% BurgerKing 6.29% BurgerKing 3.49% BurgerKing 5.56%

BurgerRamly BurgerRamly 1.86% BurgerRamly 3.49% BurgerRamly 3.97%

Carl’sJr 2.50% Carl’sJr 3.96% Carl’sJr 2.33% Carl’sJr 2.65%

Domino’s Pizza 10.00% Domino’s Pizza 9.56% Domino’s Pizza 10.47% Domino’s Pizza 5.56%

FuelShack FuelShack 1.63% FuelShack 2.91% FuelShack 2.12%

KFC 11.88% KFC 13.99% KFC 9.88% KFC 13.49%

Marrybrown 3.75% Marrybrown 3.03% Marrybrown 2.33% Marrybrown 4.50%

Mcdonald’s 19.38% Mcdonald’s 21.45% Mcdonald’s 19.77% Mcdonald’s 17.99%

Nando’s 7.50% Nando’s 4.20% Nando’s 6.98% Nando’s 6.35%

PizzaHut 7.50% PizzaHut 5.83% PizzaHut 6.40% PizzaHut 5.82%

Subway 6.88% Subway 8.62% Subway 8.72% Subway 8.73%

TexasChicken 9.38% TexasChicken 7.23% TexasChicken 8.14% TexasChicken 7.14%

Wendy 2.50% Wendy Wendy 2.33% Wendy 1.85%

0 5 10 15 20 25 30 0 10 20 30 40 50 60 70 80 90 0 5 10 15 20 25 30 35 0 10 20 30 40 50 60 70
By Occupations
STUDENT EMPLOYEE BUSINESS OWNER OTHERS

FAVOURITE CARS

AlfaRomeo

Audi 8.71%

BMW 8.71% AlfaRomeo 2.78%

AlfaRomeo 2.74% Chevrolet Audi 9.72%

Audi 12.33% Citroen BMW 15.28% Audi 7.72%

BMW 12.33% Flat Chevrolet 2.08% BMW 9.19%

Chevrolet 2.05% Ford 2.37% Flat Ford 2.94%

Citroen 1.37% Honda 11.87% Ford 2.08% Honda 11.76%

Flat 1.37% Kia 1.32% Honda 9.72% Kia 1.10%

Ford 3.42% LandRover 4.22% Kia 2.08% LandRover 4.78%

Honda 7.53% Lexus 3.17% LandRover 4.17% Lexus 2.57%

Kia Mazda 6.86% Lexus 2.08% Mazda 4.78%

LandRover 2.74% Mercedes-Benz 13.19% Mazda 3.47% Mercedes-Benz 10.29%

Lexus 3.42% Mini 4.75% Mercedes-Benz 13.89% Mini 7.35%

Mazda 4.79% Mitsubishi 2.37% Mini 3.47% Mitsubishi 1.47%

Mercedes-Benz 13.01% Nissan 1.85% Mitsubishi 1.39% Nissan 2.57%

Mini 4.11% Perodua 6.07% Nissan 2.78% Perodua 5.51%

Nissan 2.74% Peugeot 2.90% Perodua 2.08% Peugeot 2.94%

Perodua 4.11% Porsche Peugeot 2.78% Porsche

Peugeot 1.37% Proton 3.43% Porsche Proton 6.25%

Proton 1.37% Renault Proton 2.08% Renault

Subaru 2.05% Subaru 1.32% Renault 1.39% Subaru 1.10%

Suzuki 2.05% Suzuki Subaru 1.39% Suzuki

Toyota 6.16% Toyota 4.22% Toyota 6.94% Toyota 5.51%

Volkswagen 6.85% Volkswagen 6.07% Volkswagen 5.56% Volkswagen 7.35%

Volvo 1.37% Volvo 2.37% Volvo 1.39% Volvo 3.31%

0 2 4 6 8 10 12 14 16 18 20 0 5 10 15 20 25 30 35 40 45 50 0 2 4 6 8 10 12 14 16 18 20 22 0 5 10 15 20 25 30
By Occupations
STUDENT EMPLOYEE BUSINESS OWNER OTHERS

FAVOURITE CONVENIENT STORES

7eleven 25.69% 7eleven 25.95% 7eleven 22.12% 7eleven 26.69%

99Speedmart 16.51% 99Speedmart 21.84% 99Speedmart 16.81% 99Speedmart 19.12%

FamilyMart 32.11% FamilyMart 27.85% FamilyMart 30.09% FamilyMart 28.69%

KKMart 4.59% KKMart 7.28% KKMart 8.85% KKMart 8.37%

MyNEWS 18.35% MyNEWS 16.46% MyNEWS 18.58% MyNEWS 16.33%

NewsPlus 2.75% NewsPlus NewsPlus 3.54% NewsPlus

0 5 10 15 20 25 30 35 0 10 20 30 40 50 60 70 80 90 0 5 10 15 20 25 30 35 0 10 20 30 40 50 60 70
By Occupations
STUDENT EMPLOYEE BUSINESS OWNER OTHERS

FAVOURITE CARBONATED DRINKS

100Plus 16.99% 100Plus 16.67% 100Plus 19.44%

7UP 14.18% 7UP 5.01% 7UP 4.35% 7UP 5.56%

A&W 8.21% A&W 13.09% A&W 13.04% A&W 12.85%

Coca-cola 10.45% Coca-cola 15.04% Coca-cola 13.04% Coca-cola 12.15%

F&N 15.67% F&N 7.80% F&N 5.80% F&N 6.60%

Fanta 8.21% Fanta 3.90% Fanta 4.35% Fanta 3.13%

Gatorade 2.99% Gatorade 1.11% Gatorade 4.35% Gatorade

Kickapoo 2.99% Kickapoo 4.74% Kickapoo 5.80% Kickapoo 3.82%

Mirinda 5.22% Mirinda 2.79% Mirinda 2.90% Mirinda 3.13%

MountainDew MountainDew 5.01% MountainDew 4.35% MountainDew 5.21%

Pepsi 6.72% Pepsi 8.08% Pepsi 5.07% Pepsi 6.25%

Redbull 9.70% Redbull 1.67% Redbull 3.62% Redbull 4.51%

Revive 3.73% Revive 3.34% Revive 2.90% Revive 2.08%

Sarsi 2.24% Sarsi 4.74% Sarsi 6.52% Sarsi 6.25%

Sprite 8.96% Sprite 6.69% Sprite 7.25% Sprite 7.99%

0 2 4 6 8 10 12 14 16 18 20 22 0 5 10 15 20 25 30 35 40 45 50 55 60 65 0 2 4 6 8 10 12 14 16 18 20 22 24 0 5 10 15 20 25 30 35 40 45 50 55 60
By Occupations
STUDENTS EMPLOYEE BUSINESS OWNER OTHERS

FAVOURITE AIRLINES

AirAsia 28.88% AirAsia 24.17% AirAsia 27.27%

AirAsia 24.55% BangkokAirways 2.48% BangkokAirways 5.00% BangkokAirways 1.98%

BangkokAirways 3.64% CathayPacific CathayPacific 3.33% CathayPacific 1.98%

CathayPacific ChinaAirlines ChinaAirlines 5.83% ChinaAirlines 2.37%

ChinaAirlines 2.73% Emirates 2.17% Emirates 4.17% Emirates 2.37%

Emirates 2.73% Firefly 5.59% Firefly 3.33% Firefly 9.49%

Firefly 6.36% Jetstar Jetstar 1.67% Jetstar 2.77%

Jetstar 4.55% Malaysia Airlines 27.64% Malaysia Airlines 19.17% Malaysia Airlines 25.69%

Malaysia Airlines 26.36% Malindo Air 10.56% Malindo Air 6.67% Malindo Air 9.49%

Malindo Air 10.91% Silk Air Silk Air 3.33% Silk Air

Singapore Airlines 13.64% Singapore Airlines 13.04% Singapore Airlines 15.83% Singapore Airlines 10.67%

ThaiAirways 3.64% ThaiAirways 5.90% ThaiAirways 7.50% ThaiAirways 4.74%

0 5 10 15 20 25 30 0 10 20 30 40 50 60 70 80 90 100 0 5 10 15 20 25 30 0 10 20 30 40 50 60 70
By Occupations
STUDENTS EMPLOYEE BUSINESS OWNER OTHERS

FAVOURITE SPORTS SHOES

Adidas 23.62% Adidas 27.13% Adidas 24.90%

Anta Anta Anta

Adidas 23.68% Brooks Brooks 2.33% Brooks

Converse 8.77% Converse 7.36% Converse 6.20% Converse 8.70%

NewBalance 3.51% NewBalance 8.59% NewBalance 8.53% NewBalance 8.30%

Nike 27.19% Nike 25.46% Nike 23.26% Nike 23.72%

Puma 15.79% Puma 10.43% Puma 13.95% Puma 11.46%

Reebok 5.26% Reebok 5.21% Reebok 4.65% Reebok 5.14%

Skechers 10.53% Skechers 11.66% Skechers 6.98% Skechers 13.44%

UnderArmour 5.26% UnderArmour 4.91% UnderArmour 5.43% UnderArmour 2.77%

0 5 10 15 20 25 30 0 10 20 30 40 50 60 70 80 0 5 10 15 20 25 30 35 0 10 20 30 40 50 60
By Occupations
STUDENTS EMPLOYEE BUSINESS OWNER OTHERS

TRAVELING PLAN

5.4% 43.6% 43.7%

45.2%
35.1%

43.2%
38.1%

26.5% 26.5% 28.7% 26.4%

16.2% 16.7%

Are you planning to travel in the next 6 months in 2020? Are you planning to travel in the next 6 months in 2020? Are you planning to travel in the next 6 months in 2020? Are you planning to travel in the next 6 months in 2020?
Maybe, I’m not sure yet Yes, I’m planning to travel Maybe, I’m not sure yet Yes, I’m planning to travel Maybe, I’m not sure yet Yes, I’m planning to travel Maybe, I’m not sure yet Yes, I’m planning to travel

Yes, I’m planning domestic trip(s) Yes, I’m planning oversea trip(s) Yes, I’m planning domestic trip(s) Yes, I’m planning oversea trip(s) Yes, I’m planning domestic trip(s) Yes, I’m planning domestic trip(s) Yes, I’m planning oversea trip(s)