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Airasia Food

Where it all began...

In March 2020, airasia grounded all flights due to the


COVID-19 pandemic. With a lot of extra hands on board (no
pun intended), cabin crew, pilots and plane operators
joined forces to support local businesses through a food
delivery service led by Teleport, airasia's cargo & logistics
arm. We served 500 restaurants all around Klang Valley
and delivered close to 15,000 orders in 3 months
No, we love You more

2020 has been a weird year for most airasia food has tremendously We are very happy with the team,
F&B operators. We are grateful that contributed to our daily sales during especially the account managers who
airasia food has stepped up to provide CMCO. A great chunk of our sales are very responsive and helpful, so we
us a platform where we can reach out still goes back to us compared to other are able to move quickly. They also
to more customers. All that without delivery platforms. The team at don't take so much commission, as the
taking most of our profit. airasia food have been supportive and other two main players in the market.
a joy to work with.

Mean Mince Mama Lee


Dáo Desserts
Co-owners, Stephanie & Min Co-owners, Cavin & Alice
Founder, Carmen
A Closer Look: Soh.Ya by JoshiJosh 4

How this catering business went from zero to 1,000 food delivery orders in a day.

"While airasia food is a new platform, they


remain unprideful. Since the beginning of the
MCO, we have approached more established
food delivery platforms and have met very
slow/zero response on our application to be
listed on their platform."

- Joshua Chu, owner of Soh.Ya by


JoshiJosh

Food delivery is no longer complimentary,


In just 3 months, Soh.Ya has grown their sales by 500X and is ahead
but can be your primary sales channel.
of the curve with more than 2X growth compared to other
bestselling restaurants on airasia food. Shift your business from offline to online like Soh.Ya.
Our Business Partners

Kuala Lumpur Penang Kota Kinabalu Singapore


What’s in it For You

airasia food is a seamless, fuss-free and affordable solution for merchants which charges affordable
commission. Our aim is to:
Support Local Businesses l Democratise Food Delivery l Create Job Opportunities

Lowest Commissions & Riding on 6.4 Mil BIG Build your own
5 Biz Working Day Set database & Speak
No Set Up Fees Member Base
Up Time directly to your
customer

AA airasia.com AA airasia.com
Consumers USP

airasia food is embedded on the same guiding principle as the mother brand airline values
Transparency l Right to choose l It is for everyone

Pre orders/on demand Earn & Redeem Free Free Delivery for 100k Curated deals and
NO EXTRA CHARGES
Food with BIG Points Unlimited Flight Users promotions

● 1 BIG Point = RM1


● 125 Points = RM1
AA airasia.com
AA airasia.com

1. Affordable /
Lowest cost
Delivery / Free
Delivery
Let's break it down

airasia food
Other Food Delivery Platforms

● High commission fee, at 20% - 35% ✓ Lowest Commision Rate you'll find in town

● No visibility & hidden platform fees ✓ No set up Fees

● One-time Set Up Fees of MYR100 or MYR300 ✓ Supported by airasia's entire ecosystem of 24 M+


with device users with BIG Points redeemable across flights,
ecommerce, etc
● MYR10 monthly data charge for sim card
✓ Talk directly to your customers and build a
● 10-14 days processing time for menu changes database

● Zero interaction and data on your customers ✓ Set up time within 5 Biz days
Within airasia ecosystem

Airasia Homepage Food Landing Page


Merchant Journey - On Demand Delivery
Order notifications - On Demand Delivery

Notification 1: Notification 2:
To notify you on new
Order Details: To notify you that a rider has
You will be able to been assigned and you may
incoming order
check on order details. start preparing the order
Merchant Journey - Preorder
Order notifications - Pre-Orders

Notification 2:
Notification 1: Order Details: Reminder will be sent 1
Notify you on a pre-order received You will be able to hour before the
(On the order placement day) check on order details. pre-order delivery time
Merchant Journey - Self Pick-Up

Customer Payment Merchant will receive


places an order Successful order notifications

Customer will Pick-Up from


Prepare Orders restaurant on the selected
time slot
Order notifications - Self Pick Up

Notification 1: Order Details:


Notify you on a self pick up order You will be able to
received check on order details.
(On the order placement day)
Order notifications - Merchant Web Dashboard

● On the sidebar menu on


the left, select ‘Orders’

● Select ‘All Orders’ in the


dropdown list under Orders

● Select the preferred order


and click ‘Details’ to view
the full order details

● You may filter All Orders /


Pre-Orders / On-Demand
Orders

● You may Click Calendar for


an overview of the total
orders daily

● Check order’s Delivery ● This page will auto play


Date & Time on this tab sound when there is a New
Order
Order notifications - Merchant Web Dashboard

● You may view the Order


Details on the Details page

○ Order Instructions
○ Order Date & Time
○ Amount (After
Discount)
○ Discount Code
○ Discount Amount
○ Delivery Fees
Order notifications - Merchant Web Dashboard

● Calendar View:
You may check summary
of total orders daily
according to date

● Double click to view the


order details
Always Know What
You're Paying...
Commission Model
● We take 15% commission excluding 6% SST on each transactions

Commissions

Customer orders Sushi Bento Box Menu Price: MYR 10 AirAsia Collected: MYR 10.60
Menu Price: MYR 10 AirAsia Commission: MYR 1.59
Merchant Tax: MYR 0.60 ● AirAsia Commission: 15% (MYR1.50) (MYR10.60 - MYR1.59 = RM9.01)
● SST on the Commission: 6% (MYR0.09)
Customers pay MYR10.60 in ● (MYR1.50 + MYR0.09 = MYR1.59) AirAsia to pay Merchants at
Airasia Platform MYR9.01
Merchant paid AirAsia MYR 1.59
Payment Cycle
● All payments will be transferred to Business Bank Account in 1 Week
● Eligible Tax registered merchants will receive tax invoice on the 15th of consecutive month

Weekly payment based on


delivered orders from
Monday - Sunday
Transactions are recorded on
Business Dashboard

Mon Tues Wed Thurs Fri Sat Sun Mon Tues Wed Thurs Fri

Last day of the week to


record transactions Payment Date
So, What’s next?
Onboarding Process
Merchant Registration Process

1 2 3 4 5
Upon confirmation Once account After account has A whatsapp group Voila! You are now
of joining, we will registration is been approved, you will be created for ready to pick up
guide on account successful, approval may register your onboarding and orders after 2
registration process will be done within 2 outlets menu upload working days!
working days process

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