Professional Documents
Culture Documents
GrabFood’s 5 Tips
for promoting
Food Delivery
Business
Balbacua
Tofu Mushroom
Cauli Sisig
5 WAYS TO CHECK IF YOU’RE
READY FOR FOOD DELIVERY
1. Are you able to make a healthy profit?
After the food delivery companies’ commission fees and
other costs, Daily Affairs earns an average of 5-20%. For
example, for a $10 meal, the cafe earns about $2. To
make a tidy profit, you’ll need to boost sales volume.
“Most delivery partners also allow operators to markup food
delivery menu prices,” says Chef Qihao. “Besides commissions,
the markup also caters for additional costs including food
packaging, disposable cutlery, napkins, and more.”
“Most delivery partners 5. How can you market your food delivery option?
also allow operators to According to Chef Qihao, one strategy is to offer customers
free delivery by absorbing a percentage of the waived fees
markup food delivery along with the delivery partner. By doing so, you will be
given priority visibility on the platform.
menu prices.” Aside from posting updates and new promotions on the
cafe’s Facebook page, Chef Qihao also distributes
Chef Qihao, 10-year hotel F&B veteran and flyers to nearby residences.
founder of Daily Affairs “Do make sure that you limit it to within the delivery
vicinity of your eatery,” he advises.
MYTHS VS. FACTS OF FOOD DELIVERY
As food delivery services expand across Southeast Asia, food operators have rushed to profit from
this booming market. If you’re planning to add food delivery as part of your service offerings, here
are some of the most common myths to watch.
3. Handling food
delivery requests is easy. 3. Food delivery demands can
It is just like fulfilling vary significantly, which makes
additional orders. it tough to prepare and sustain.
3. Use the right packaging 4. Offer promotions with your delivery partners
First impressions count, so it is crucial that your food Collaborate with your food delivery partners to boost
comes in high-quality packaging that is leakproof, easy your exposure. Offer free delivery, bundled discounts
to open and maintains good food presentation during through GrabFood, or launch a new menu item to test
delivery. And don’t forget to display your logo on the the response! This has led to numerous success cases
packaging or include serviettes printed with your logo and uplift in revenue for many restaurants.
to promote your brand!
PROCEDURE
1. Breading 5. Eggplant Soy dressing
For mushroom and Cauliflower: In a bowl, combine all Eggplant, Lady’s Choice Real
In a bowl mix starch, flour, 15g Rostip, 1g Black Mayonnaise, 30mL of Knorr Liquid Seasoning, 1g
Pepper until well incorporated. Set aside. black pepper until well incorporated.
2. Tofu Preparation
For Assembly:
In a bowl season tofu with 15g
• In a wok, heat margarine. Add onions and
Knorr Rostip and 1g Black Pepper
chilies until soften.
Deep fry until golden brown. Set aside.
• Add in tofu, mushroom, and cauliflower.
3. Mushroom Preparation Saute for 3 minutes. Season with 30mL of
Using the breading, dredge the mushroom and Knorr Liquid Seasoning and turn off heat.
tap excess. Deep fry in the same frying oil used • Fold in eggplant soy dressing and mix until
in tofu until golden brown. Set aside. well combined.
4. Cauliflower Preparation • Transfer to a sizzling plate and garnish with
Using the breading, dredge the blanched cherry tomatoes, leeks and spring onions.
cauliflower and tap excess. Deep fry in the • Serve calamansi on the side.
same frying oil used in tofu until golden brown.
Set aside.
BALBACUA
Before it was found in cities like Cebu and Cagayan de Oro, Balbacua
was first a dish that originated from Spain. “Balbacua” comes from
the Spanish word “Barbacoa” which means “to cook meat slowly on
an open fire.” It’s beef face/feet stew that is often made with bay
leaf, white onions, black peppercorn and a mix of different spices. Its
slow-to-cook nature ensures that the beef soaks up the flavors and
tenderizes to perfection. Living up to its distinct name, this complex
dish will surely give your diners a unique experience to remember.
INGREDIENTS
1500g Beef Face/Skin, cleaned boiled 200g Onions – Red, chopped
for 5 minutes. (Discard liquid), 5g Smoked sweet paprika
cut in large cubes or strips 30ml Knorr Liquid Seasoning
1500g Beef Feet, cleaned boiled for 40g Tomato paste
5 minutes. (Discard liquid), 1500ml Reserved beef stock
cut in large cubes or strips 50g Lemon grass, pounded and
3000ml Water tied to a knot: 3pcs
60g Knorr Beef Broth 2g Black pepper, crushed
40g White Onions 1g Bay leaf
1g (2pcs) Bay Leaf 390 Pork and beans, canned
2g Black Peppercorn 2pcs Green Chillies, whole
60g Anato Oil 100g Black beans, washed
30g Garlic, chopped 50g Onion leeks, chopped
25g Ginger, chopped 5g Knorr Rostip
PROCEDURE
Step 1 Place everything in a pressure cooker for about 40 min.
Strain once tender. Reserve the stock. Set aside.
Step 2 In a separate pot, heat anato oil and saute garlic, ginger,
red onions. Add strained beef.
Step 3 Saute then add paprika, Knorr Liquid Seasoning, tomato paste.
Step 4 Add the rest of the ingredients, mix well and bring to a boil.
Simmer for another 30-40min or until meats are tender.
BLACK RICE PRAWN
SINIGANG PAELLA
The black rice, healthy vegetables, and meaty prawn are all
brought together by the rich and sour sinigang stock. Whether
it be a Spanish twist on the classic sinigang, or a Filipino twist
on the Spanish paella, this dish will surely give your diners a
rare feeling of familiarity and excitement.
INGREDIENTS
60ml Corn Oil 120g Gabi, cut into small dice
120g Onion, sliced 30g Green Chili Finger
120g Tomatoes, chopped 120g Okra, sliced on a bias
500g Black rice, pre-soaked 120g Eggplant, cut into small dice
60g Knorr Sinigang Mix, combined 120g String beans, cut into 2 inches
with the water and shrimp powder. 45g Kangkong, picked
Dissolved. 1500g Prawns
10g Shrimp Powder
PROCEDURE
Step 1 Heat the oil in a pan or paellera or cazuela.
Add the onions and tomatoes, saute.
Step 2 Stir in the black rice and pour 1500 mL of the Knorr Sinigang Mix
(water, Knorr Sinigang Mix, and Knorr Shrimp Powder).
Step 3 Add the gabi and cover to cook for 15 minutes. Half way through
the cooking process, add the rest of the ingredients and cover to finish.
Step 4 Transfer to serving bowls. Serve the excess broth on the side.
Need more inspiration? Go to www.ufs.com