MARKETING STRATEGIES OF DIFFERENT RESTAURANTS IN KABACAN UNDER

NEW NORMAL SITUATION

RAIDA A. NAGA
 INTRODUCTION

Significance of the study

The recent health crisis caused by COVID-19 quickly turned into a financial

downturn due to the restrictions imposed by most countries to control the expansion of

this pandemic. This unexpected crisis has particularly affected the restaurants that were

forced to either close or operate with many limitations, but other restaurants they make

some strategies to increase their profits and to gain more customers either for take outs

or for delivery services were allowed. As people decided to stay at home and they crave

a variety of dishes that are normally found in their favorite restaurants. The power of

social media food delivery is becoming popular some of restaurants that did not

previously offer food deliveries have started to explore this business opportunity and

best strategies for restaurants. It also contributes to increasing employment and started

to recruit new drivers and delivery staff.

According to Batat, the government was asked to declare a state of emergency

and other entities were asked to be benevolent in the face of the bankruptcy risk that

most business would face due to COVID-19 and the subsequent predictable economic

crisis. According to Kim, Kim, Lee, and Tang, by understanding the characteristics of

this pandemic, the financial effect on the restaurant business can be minimized if

counter strategies are applied. Thus, analysis of the impacts on this sector is essential

in order to strengthen financial resilience and sustainability during and after this crisis
Objectives of the study

The objective of this research is to determine what are the marketing strategies

of different restaurants in Kabacan under new normal. they will plan to apply after the

lockdown.

Specifically, it aims to

1. To determine if what are the marketing strategies they plan to apply after the

mandatory lockdown in Kabacan.

2. To identify the new normal protocols of the restaurants in Kabacan.

3. to determine the safety of the employees and the customers due to Covid-19

pandemic in Kabacan,
Expected output of the study

1. determined the marketing strategies they plan to applied after the mandatory

lockdown in Kabacan.

2. identified the new normal protocols of the restaurants in Kabacan.

3. determined the safety of the employees and the customers due to Covid-19

pandemic in Kabacan,

Place and Time of the study

This study will be conducted at Kabacan, Cotabato. This survey will be done in

school year 2021.

Scope and Limitation of the study

This study will be focus on marketing strategies of different restaurants in

Kabacan under new normal. This study will limit only to the employees and customers

of 3 different selected restaurant in Kabacan.

Operational Definition of Terms

Marketing Strategy refers to a business overall game plan for reaching prospective

consumers and turning them into customers.

.
Expected output of the study

The general objective of the study is to determine marketing strategies in

different restaurant in Kabacan under new normal situation.

1. To describe the socio-demographic profile of the respondents in terms of

Age

Sex

Educational Attainment

Civil status

2.To determine which marketing strategies they plan to adopt during pandemic
 3. To know and understand the protocols of the restaurants for the safety of

employees and customers due to Covid-19 pandemic.

Place and time of the study