CREDENTIALS

Our
Touch Points
 Covering more than 1,350 Alfamart Touchpoints
Across Jabodetabek with LED TV Screens
Our location is within close radius to consumers’ point of interest, mostly residential area (54.7%). Alfamart's location in a residential area is on the main road and not too remote,
making the location perfect not only visited by consumers from neighborhood area but also from the passing buyers.

Other
1%

Main Road
35%

Retail Screens Coverage

by Area Category Residential
55%

Edu-
catio
n Com
0% mer
cial
9%

2023 © ALTERNATIVE MEDIA GROUP

3
 Coverage Location for Branding

2023 © ALTERNATIVE MEDIA GROUP

4
 Demographic Profile
Gender Age Status
37%
32%
Female
40%
18%

6% 8%
Male
60%
15 - 19 20 - 29 30 - 39 40 - 49 50 - 55 63% 34%
years old years old years old years old years old

SES Generation
Gen X : born > 1980

A B C 49% Gen Y : born 1981-1996

Gen Z : born 1997-2012

8% 32%

7% 19%
85%

Gen Z Milenial Gen X Source: Sigma for AMG All Channel Research 2023

2023 © ALTERNATIVE MEDIA GROUP 6

 Visiting Minimarket

Twice a week people shopping at Minimarket. The purpose of majority people

visiting minimarket is to top up household need stock (41%).

Visiting purpose
Frequency Shopping

Shopping Frequency Purpose Shopping

41%
49%

33% 21%
12% 13%
9%
11% 1% 1%
4% 4% Buy con- Buy urgent Buy snack Top up Only buy stuff Shopping for Buy certain
sumption needs household around promo or product
Once a Twice a Three Four times Five times stuff needs stock cashier area discount
week week times a a week a week
week
Source : Research Post Campaign, April 2023 (n =150, m/f, 5 Alfamart) Jabodetabek
Pitch Deck
2023 7
 Planned and Real Type of Product Purchase

90% of people purchased product based on plan. Beverages

is most of type product has been bought based on plan.
Next, type of product that most purchase are food and
personal care. Personal Care
Beverages Food
36,7% 22,4% 22,4%

8,7%
Unplan purchase Beverage and Food are the most purchased by people. Main reason of unplanned
product purchase was promotion in the store, in which most of them were
encouraged by promotion contained in Woobler.

Source: MRI for AMG All Channel Research 2017

2023 © ALTERNATIVE MEDIA GROUP 8

 Media Effectiveness at Retail
The high percentage of actions and shares on the retail channels is because the ads are related to daily needs such as mineral
water, coffee, grab, etc.

82% 72% 54% 29% 23% All Channel

94% 89% 68% 45% 39% Retail
Attention: getting to Interest: interest in a Search: Searching Action: purchasing if the Share: sharing
know about the product or product or service information about the product has good reviews. review/recommendation
service advertised. product or service and about the product or
reviews on the internet. service with others.

Source: Sigma for AMG All Channel Research 2023

2023 © ALTERNATIVE MEDIA GROUP 9

 LED TV

Media Specifications:
o Available for 30sec and 15sec durations
o LED Size 22” supported with 4 ceiling speakers
o Broadcast through satellite
o Automatically broadcasted to ± 1450 Outlets
o Operational Hours : 7 AM to 10 PM (15 Hrs)
o Operating Day: Monday to Sunday
o Number Looping per day min 150 Times
o Total Looping 6 min/day/store
o Traffic 400/Day/Store Average

Available at
± 1.350
Alfamart
Jabodetabek
 Cardboard

Media Specifications:
o Material Hard Cartoon / Duplex
o Minimum 250 LCD a month (4 weeks)
o Period:
Cycle 1 : 1st date – last date of the Month
Cycle 2 : 16th date – 15th date the next month
o The package cardboard must be accompanied by TVC
o Package including re-size design, rental, printing, installation, removal, and
documentation

Available at
± 1.350
Alfamart
Jabodetabek
 Media Size (cm) Min. Stores Unit/Store Min. Period
SHELF DIVIDER 13 x 37,5 1.000 Stores 1 1 Month

• Including Rental Fee, Printing, Installation, Removal & All Outlet Documentations
• Subject to change for any SAT’s new policy
• Submission of Purchase Order 60 Days & Design 45 days before broadcast
• Revised Proof Print, Max 2x
• Price Excluding VAT 11%
• Price subject to change at any time without notice
• Min 1000 Store
• Not available for Cigarette product
 Media Size (cm) Coverage Min. Period Unit/Store
HEADER CHILLER 113 x 27 cm All Outlet National 1 Year 1

• Including Rental Fee, Printing, Installation, Removal & 10% Outlet Documentations
• Subject to change for any SAT’s new policy
• Submission of Purchase Order 60 Days & Design 45 days before broadcast
• Revised Proof Print, Max 2x
• Price Excluding VAT 11%
• Price subject to change at any time without notice
• Not available for Cigarette product

*Only for chiller products/brands

 Media Size (cm) Coverage Min. Period Unit/Store
DOOR CHILLER 47 x 13,5 All Outlet National 1 Year 1

* before discount & Min. Campaign 1 Year

• Including Rental Fee, Printing, Installation, Removal & 10% Outlet Documentations
• Subject to change for any SAT’s new policy
• Submission of Purchase Order 60 Days & Design 45 days before broadcast
• Revised Proof Print, Max 2x
• Price Excluding VAT 11%
• Price subject to change at any time without notice
• Not available for Cigarette product

*Only for chiller products/brands

 DOOR STICKER

Media Size (cm) Coverage Min. Period Unit/Store

DOOR STICKER 45 x 60 All Stores / Area Monthly 1
• Including Rental Fee, Printing, Installation, Removal & 10% Outlet Documentations
• Subject to change for any SAT’s new policy
• Submission of Purchase Order 60 Days & Design 45 days before broadcast
• Revised Proof Print, Max 2x
• Price Excluding VAT 11%
• Price subject to change at any time without notice
• Not available for Cigarette product
 Gate

Media Size Coverage Unit/Store Min. Buy Period

GATE 1.20 x 0.40 M National 2 500 Month
• Including Rental Fee, Printing, Installation, Removal & 10% Outlet Documentations
• Subject to change for any SAT’s new policy
• Submission of Purchase Order 60 Days & Design 45 days before broadcast
• Price Excluding VAT 11%
• Revised Proof Print, Max 2x
• Price subject to change at any time without notice
 WOBBLER

Media Size (cm) Coverage Min. Period Unit/Store

2 Weeks
WOBBLER TBC National 1
(1 Period)

• Subject to change for any SAT’s new policy

• Submission of Purchase Order 60 Days & Design 45 days before broadcast
• Revised Proof Print, Max 2x
 Digital Signage

Media Coverage Gross Rate Unit/Store Period

DIGITAL SIGNAGE ≥ 2.500 Rp. 550.000.000,- 1 1 Month

• Free Campaign in ± 1.350 TVC Alfamart 15”/4w

• Subject to change for any SAT’s new policy
• Documentation of 300 Jabodetabek outlets (TBC)
• Submission of Purchase Order & Design 30 days before broadcast
Digital Signage
DETAILS:
• 3 screen FHDTV/store
• Video format/codec Mp4/H264, frame rate 25fps
• Audio format/codec AAC 48khz, 16 bit stereo
• Jam operasional screen: 07.00 – 22.00 (15 jam)
• Spot/day/store: 150 spot, TVC dur 15”
• Spot/month/store: 4.500 spot, TVC dur 15”
 POP BACKWALL

Min.
Media Size (cm) Coverage Unit/Store
Period
POP
89 x 38cm National 1 Month 1
BACKWALL

• Including Rental Fee, Printing, Installation, Removal & 10% Outlet Documentations
• Subject to change for any SAT’s new policy
• Submission of Purchase Order 60 Days & Design 45 days before broadcast
• Revised Proof Print, Max 2x
• Price Excluding VAT 11%
• Price subject to change at any time without notice
 Media Size Coverage Unit/Store Period
DRESS UP
5 x 29 cm National 1-2 1 Month
MONITOR
• Including Rental Fee, Printing, Installation, Removal & 10% Outlet Documentations
• Subject to change for any SAT’s new policy
• Submission of Purchase Order 60 Days & Design 45 days before broadcast
• Price Excluding VAT 11%
• Revised Proof Print, Max 2x
• Price subject to change at any time without notice
 Simulasi
Dress Up Monitor
 Media Size Coverage Unit/Store Period
CASHIER SHIELD 89 x 78 cm, 14 x 60 cm (Area Branding) Min. 3000 1 Month
• Subject to change for any SAT’s new policy
• Including Rent Fee, Production, Installation, Removal & Documentation 10% of the number of
outlets (Jabodetabek Only)
• Price will be fix soon
• Submission of Purchase Order & Design 45 days before broadcast
• Revised Proof Print, Max 2x
• Price Excluding VAT 11%
• Price subject to change at any time without notice
 Media Size Coverage Unit/Store Period
BANNER OUT 120 x 75 CM National 1 1 Month

• Including Rental Fee, Printing, Installation, Removal & 10% Outlet Documentations
• Subject to change for any SAT’s new policy
• Submission of Purchase Order 60 Days & Design 45 days before broadcast
• Price Excluding VAT 11%
• Revised Proof Print, Max 2x
• Price subject to change at any time without notice
 Hanging Mobile

Media Size Coverage Unit/Store Period

HANGING MOBILE 84 x 50 cm National 1 1 Month
• Including Rental Fee, Printing, Installation, Removal & 10% Outlet Documentations
• Subject to change for any SAT’s new policy
• Submission of Purchase Order 60 Days & Design 45 days before broadcast
• Price Excluding VAT 11%
• Revised Proof Print, Max 2x
• Price subject to change at any time without notice
• Available for Cigarette product except at Jabodetabek Store (soft sell image)
 Media Size Coverage Unit/Store Period
TABLE MAT 30 x 30 CM National 1 1 Month
• Including Rental Fee, Printing, Installation, Removal & 10% Outlet Documentations
• Subject to change for any SAT’s new policy
• Submission of Purchase Order 60 Days & Design 45 days before broadcast
• Price Excluding VAT 11%
• Revised Proof Print, Max 2x
• Price subject to change at any time without notice
• Available for Cigarette product except at Jabodetabek Store (soft sell image)
 Media Size Coverage Unit/Store Period
89 x 78 cm,
CASHIER SHIELD Min. 3000 Stores 1 Month
14 x 60 cm (Area Branding)

• Including Rental Fee, Printing, Installation, Removal & 10% Outlet Documentations
• Subject to change for any SAT’s new policy
• Submission of Purchase Order 60 Days & Design 45 days before broadcast
• Price Excluding VAT 11%
• Revised Proof Print, Max 2x
• Price subject to change at any time without notice
 Poster

Media Size Coverage Unit/Store Period

POSTER A2 National 1 Month
• Including Rental Fee, Printing, Installation, Removal & 10% Outlet Documentations
• Subject to change for any SAT’s new policy
• Submission of Purchase Order 60 Days & Design 45 days before broadcast
• Price Excluding VAT 11%
• Revised Proof Print, Max 2x
• Price subject to change at any time without notice
 Brand Liner

Media Size Coverage Unit/Store Period

BRAND LINER 87 x 7.2 National 1 Month
• Including Rental Fee, Printing, Installation, Removal & 10% Outlet Documentations
• Subject to change for any SAT’s new policy
• Submission of Purchase Order 60 Days & Design 45 days before broadcast
• Price Excluding VAT 11%
• Revised Proof Print, Max 2x
• Price subject to change at any time without notice
 Sitting Area

Material Details
Konstruksi rangka utama besi hollow 10 x 10 x 1,6mm
Leveling finishing vinyl 10cm
Partisi plywood finishing HPL
Pagar kiri kanan plywood finishing HPL
Rangka atap besi hollow 40x40 zingalum
Kursi rangka hollow 20x20x 1,6mm plywood finishing HPL

Notes
• First come first serve
• Production and installation need 4 weeks
• Design booth must be approval by management
• Package deal & design must be submitted 1 month before campaign
• Any loss of goods is not the responsibility of AMG
• Booth location can change at any time depend availability

*Foto hanya dokumentasi untuk referensi

Media Size Coverage Unit/Store Period

SITTING AREA 5x3,25m National 1 Years
 Media Promotion
Overview
LED TVC Backwall Shelf Divider

Branding awareness 100% Branding awareness 100% Branding awareness 50,7%

Giving Detail Information 66,0% Giving Detail Information 17,3% Giving Detail Information 26,0%

Giving Consideration 58,0% Giving Consideration 9,3% Giving Consideration 22,7%

© ALTERNATIVE MEDIA GROUP

20XX 33

Source : Research Post Campaign, Oct 2021 (N=150, m/f, 5 location)

Sales Result Study (Claimed by Our Client)
IDR 7,900 IDR 7,300
Support P1 P2 Support P1 P2

Promo None JSM B2G1 Promo None JSM 4.9k

Support & POSM • Digital • Digital Support & POSM • Digital • Digital
• Sleeve • Sleeve • Sleeve • Sleeve
• Shelf Divider • Shelf Divider
2,200 stores 2,200 stores
Jabodetabek Jabodetabek

Sell Out vs Sell Out vs

Baseline +29% +90% Baseline +20% +31%

Shelf divider works well to make disruption in store

Shown in higher sell out compared to baseline in SAT P1 >9% vs IDM (eventhough the
price in IDM is lower than SAT)
© ALTERNATIVE MEDIA GROUP
20XX 34
RETAIL PLATFORM
BRANDING CHILLER
Suitable branding opportunity for listed product in the chiller

Spec:
• Size in cm : 31,5 x 176
• Material : Sticker PVC
• Minimum Purchase : 50 Store 1 Month
• Design : DieCut
• Coverage : Nationwide
• Subject to change for any Midi’s new policy
• Including Rent Fee, Production, Installation, Removal & Documentation
• Price will be fix soon
• Submission of Purchase Order & Design 45 days before broadcast
• Revised Proof Print, Max 2x
• Price Excluding VAT 11%
• Price subject to change at any time without notice

T&C: only for active listed products in all stores

SHELF DIVIDER
Aside from to communicate to your loyal consumer, a shelf divider creative branding works to shift your competitor’s
consumer become your consumer
Spec:
• Size in cm : 14 x 40
• Material : Sticker PVC (2 sides)
• Minimum Purchase : 50 Store 1 Month
• Design : DieCut
• Coverage : Nationwide
• Subject to change for any Midi’s new policy
• Including Rent Fee, Production, Installation, Removal & Documentation
• Price will be fix soon
• Submission of Purchase Order & Design 45 days before broadcast
• Revised Proof Print, Max 2x
• Price Excluding VAT 11%
• Price subject to change at any time without notice

T&C: only for active listed products in all stores

FLOOR STICKER
The first impression in-store to welcome your prospecting consumers, the icon of your brand existence in the store and
also a great leads to invite customers to buy your product.
Spec:
• Size in cm : 60 x 60
• Material : Sticker + Laminasi
• Minimum Purchase : 50 Store 1 Month
• Design : DieCut
• Coverage : Nationwide
• Subject to change for any Midi’s new policy
• Including Rent Fee, Production, Installation, Removal & Documentation
• Price will be fix soon
• Submission of Purchase Order & Design 45 days before broadcast
• Revised Proof Print, Max 2x
• Price Excluding VAT 11%
• Price subject to change at any time without notice

T&C: only for active listed products in all stores

ROLL UP BANNER
New branding opportunity in check out area as part of health protocol in new normal

Spec:
• Size in cm : 180 x 100
• Material :
• Minimum Purchase : 50 Store 1 Month
•Coverage : Nationwide
• Subject to change for any Midi’s new policy
• Including Rent Fee, Production, Installation, Removal & Documentation
• Price will be fix soon
• Submission of Purchase Order & Design 45 days before broadcast
• Revised Proof Print, Max 2x
• Price Excluding VAT 11%
• Price subject to change at any time without notice

T&C: only for active listed products in all stores

BANNER OUT (IN FRONT STORE)
New branding opportunity in check out area as part of health protocol in new normal

Spec:
• Size in cm : 90 x 90 cm
• Material :
• Minimum Purchase : 50 Store 1 Month
• Design : DieCut
• Coverage : Nationwide
• Subject to change for any Midi’s new policy
• Including Rent Fee, Production, Installation, Removal & Documentation
• Price will be fix soon
• Submission of Purchase Order & Design 45 days before broadcast
• Revised Proof Print, Max 2x
• Price Excluding VAT 11%
• Price subject to change at any time without notice

T&C: only for active listed products in all stores

 RETAIL PLATFORM
Branding & Installation
 IN STORE BRANDING

Header Chiller Branding Door Chiller Branding Shelf Divider Gondola

Space Rent by Key Account Management (KAM)

 IN STORE BRANDING

Gondola

Space Rent by Key Account Management (KAM)

Production, Installation, & Removal from AMG
 IN STORE BRANDING – Modern Trade Independent

Floor Display – Brastagi Medan End Gondola – Avan Malang Shelf Frame – Fresh Jambi

Space Rent by Key Account Management (KAM)

Production, Installation, & Removal from AMG
 IN STORE BRANDING – Modern Trade Independent

Header & Pillar Branding – Sarikat Jaya Gresik End Gondola – Suzuya Lhoksumawe

Space Rent by Key Account Management (KAM)

Production, Installation, & Removal from AMG
 IN STORE BRANDING – Modern Trade Independent

Pillar Branding – Maju Bersama Merak Top Chiller – Mitra Swalayan Sragen

Space Rent by Key Account Management (KAM)

Production, Installation, & Removal from AMG
 IN STORE BRANDING – General Trade

Gate Branding – Muara Cosmetic Tasimalaya Gate Branding – Toko Raffi Semarang

Space Rent by Key Account Management (KAM)

Production, Installation, & Removal from AMG
 IN STORE BRANDING – General Trade

Visual Banner – Toko Elisha Beauty Semarang Visual Display – Visual Display –
Toko Mentari Bogor Toko Feliz Banjarmasin

Space Rent by Key Account Management (KAM)

Production, Installation, & Removal from AMG
AMG X FAMILY
MART IN-
STORE
BRANDING
 NEW RETAIL
PARTNER:

A c c o r di n g to our research, most

of A MG urban audience go
s h o ppi n g to minimarket at
m i n i m u m 4x per m o n t h and the
top 3 minimarket visited most
often are:
1. Alfamart/Alfamidi
2. Indomaret
3. Family Mart

Source: AMG internal research (fieldwork at FMI office & FMI Apartment),
2022

© ALTERNATIVE M EDIA
2023 50
GROUP
1. Introducing a new era with convenient stores providing groceries,
daily services and commu n ity experience.
2. Family M art store
type:
• Stand Alone (roadside independent
building)
•
Office (located in the office building
•
area) Housing (located in the
• Airport
apartment area)
• Public Area (located inside train commuter/MRT

• stations) Koperasi (located inside factory/industrial

• area)

Others (located inside hospitals/hotels)

© ALTERNATIVE M EDIA
2023 51
GROUP
 Family Mart Store Locations Map
Total store nationwide: 292*

Jabodetabek: 281 store

locations
Surabaya: 4 store
locations

Bali: 4 store locations

*Family Martupdate store list per 30 Mar 2023

2023 © ALTERNATIVE MEDIA GROUP 52

 Store Crowd During Lunch
Time
Average store
visitors: 500
pax/day/store

Location: Family Mart Puri Matari (Office Building)

Source: Family
Mart
© ALTERNATIVE M EDIA
2023 53
GROUP
FM In-store Branding: Shelf
Divider
Located in the product
shelf area, Shelf Divider
will helps your future
customer easily find your
products and get
informed with the latest
in-store promotion.
• Shelf Divider (shelf area)
• Size: proportional
• Min. branding period: 2 mo’s (50
stores)

© ALTERNATIVE M EDIA
2023 54
GROUP
FM In-store Branding: Tent Card Seating
Area

• Tent Card WiFi Desk Branding (indoor seating

area)
• A5 size
• Max. 4 pcs (proportional)
• Min. branding period: 1 mo (all stores)

© ALTERNATIVE M EDIA
2023 55
GROUP
FM In-store Branding: Tent Card Cashier
Area
Based on our
retail channel
research,
consumer’s
average waiting
time in cashier
area is 3 minutes.

Tent Card Cashier

Area A5 size
Max. 1 pcs
Min. branding period:
1 mo (all stores)

Source: AMG All Channel Research – Retail, MRI,

2017
© ALTERNATIVE M EDIA
2023 56
GROUP
FM In-store Branding: Pillar
Branding
• Pillar located on 2n d floor
seating area
• Only 2 pillar/store
• Sticker branding,
size proportional
• M in. branding period: 2 mo’s
(10 flagship store)

© ALTERNATIVE M EDIA
2023 57
GROUP
FM In-store Branding: Hanging Flag
Chain
Located in the cashier
area, this creative flag
chain branding will catch
attention of queueing
consumers, especially
during lunch break.

• Hanging flag chain (cashier area)

• Size: 1m length
• Min. branding period: 1 mo (all
stores)

© ALTERNATIVE M EDIA
2023 58
GROUP
FM In-store Branding: Standing
Poster
Located in front of Family
Mart store entrance door,
this media can “greet”
your future consumers
with your product ads. It
helps “telling” to
customers that your
product/service is
available inside the store.
• Standing poster (indoor area)
• Size: 62x36cm
• Min. branding period: 1 mo (185
store)

© ALTERNATIVE M EDIA
2023 59
GROUP
Open Activation Booth & SPG
Placement
Activation & selling: Event
desk booth + SPG

By case, for brands that are

not listed at Family Mart, we
recommend doing this open
booth + SPG campaign.

• Booth location outside the store

• Size: event desk 1m x 1m
• SPG: 1 pax only
• Min. branding period: 1 mo’s per store
• Available only at stand alone store

© ALTERNATIVE M EDIA
2023 60
GROUP
Join Promo In-store: QR Qode & Download
Apps
OOH is best paired with digital.
After speaks to many (viewers in-store)
with in-store branding, continue the ads
journey with digital to push viewer’s one
on one action.

Location: In-store
Touchpoint: Cashier

Consumers who shop in Family Mart need

to download sponsor’s apps to make
payment to get promo cashback or special
discount on selected product.

© ALTERNATIVE M EDIA
2023 61
GROUP
Off Air Event
Engage your brand with relevant audiences through direct interactions
(approximately of 50 audiences). Available at 10 stand alone Family Mart store
at semi outdoor cafe on the 2nd floor

Cooking Demo (simple cooking),

Nobar sports match, e.g: soccer, badminton, etc Mini talkshow

© ALTERNATIVE M EDIA
2023 62
GROUP
Example of QR Code Tent Card
Registration
Tent card creative illustration. QR code is for registering to come to
Brand off air event at Family M art.

Narration example:
“Scan this and register to attend Segar Sore Talkshow with Brand X.
Get your special in-store promo by showing your registration
screenshot at Family Mart cashier.”

2022 CUSTOMIZED CREATIVE 63

CONCEOT
 FM In-store Branding: Gate Security Branding

Located at the entrance

door of the store, giving
first impressions to your
brand target consumers.

Famima Melawai Raya Famima Cipete

• Entrance door area

• Size: 40cm x 135cm
• Available at selected stand alone store only

2023 © ALTERNATIVE MEDIA GROUP

 Activation Engagement Booth
• Create an engagement activation at brand’s
booth outside Famima outlet (selected
stand alone outlet location)

• Activity:
1. Product buying (buy inside Famima
store)
2. Fun Games,
3. Collecting consumer data for CRM,
continuing journey from on ground
to digital engagement (create E-
Wom)

2023 © ALTERNATIVE MEDIA GROUP

 Consumer Booth Activation Journey

Consumer share
Consumer buy their fun games
Consumer show Consumer play fun
product inside moment at their
product receipt and games and get
Famima outlet to social media and get
register to play fun exclusive product
play fun games at additional gimmick
games giveaway from brand
the booth after post & follow
brand’s account

2023 © ALTERNATIVE MEDIA GROUP

 THANK YOU
Sales Team​
JKT 29 29 77 29
sales@amg.co.id
www.amg.co.id

2023 Sales Deck 67