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KNOWLEDGE EXCHANGE April 2003 Anthropology News

I N N O V A T I O N S IN PHOTOGRAPHY Anthropologists
This is the sixth of seven monthly articles that will cover innovations in photography for the most important equipment
areas, including: camera bodies, lenses, film, film scanners, digital cameras, digital printing techniques and irnage-pro-
Help Bring Back
cessing software. If you have a specific question about innovations in photography or photography equipment that you’d
like Eugene F Lally to answer, send it d o Stacy Lathrop, AN Managing Editdr, American Anthropological Association.
the Pamphlet
4350 N Fairfax Dr, Suite 640, Arlington, VA 22203-1620; slathrop@aaanet.org.
“The old-time pamphlet is back, with some of the
most challenging intellectual work being done
the end of each day for review. Anthropologists today” is the welcome visitors to the Prickly
would be able to share photos of their fieldwork Paradigm Press’ website receive.
Techniques while still at the site. These printers are small and
transportable in standard luggage. They take up
Last year, Marshall Sahlins, an emeritus profes-
sor of anthropology at the U of Chicago, became
the volume of a shoebox. executive publisher of this small press that spe-
EUGENEF LALLY cializes in unconventional polemics via 80-page
LightJet Printers or less pamphlets. Mathew Engelke, a lecturer in
New Inkjet and LightJet printing technologies are
exciting and can be helpful to anthropologists. A Traditional optical enlargements made from 35 anthropology at the London School of
quantum leap in non-darkroom photo printing mm size film begin to degrade in sharpness and Economics, is the editor.
quality occurred in 2000 when Epson introduced color for prints larger than approximately 20 Prickly Paradigm, distributed by the U of
inches. We had no choice but accept this limita- Chicago Press, published its first five titles last
new Inkjet printer technology. Before this, sever-
al generations of dqqtal printers for photos were
tion until digital techniques became available. August. Selections include Bruno Latour’s take on
LightJet prints offer comparatively better qual- the West’s relationship to other societies and to
unacceptable and the only acceptable approach
ity than traditional optical enlargementsas size is nature; Thomas Frank’s piece on the unlikely
remained the age-old optical enlarger using photo
increased. Digital image files are fed to threecolor affinities between leftist cultural studies scholars
paper and liquid chemical processing trays.
Both Inkjet and LightJet prints can be made lasers (red, green, blue), which precisely recon- and libertarian corporation executives; Derek
from slide and print film after digitally scanned struct the image on traditional photo paper Nystrom and Kent Puckett’s “Against Bosses,
and from image files made by digital cameras. developed with standard photo chemicals. The Against Oligarchies”; a conversation with philo-
lasers preserve the sharpness and color of the sopher Richard Rorty; and economist Deirdre
Image files are downloaded into a computer and
image independent of how big the enlargement. McCloskey’s “Secret Sins of Economics.” Sahlins’
manipulated with image-editing software such as
This is a breakthrough improvement over opti-
Adobe Photoshop then printed by Inkjet or own contribution is an anthropological satire
cal enlargers that use a lens to project the image
LightJet. entitled “Waiting for Foucault, Still.”
onto photo print paper. Larger digital file sizes are
required for large LightJet prints so check with While George Orwell and John Milton have
Inkjet Printers used pamphlets to introduce radical ideas and
local photo labs offering digital capabilities for
Generally, Inkjet printers like a 240 dpi setting challenge prevailing thought, this genre is rare in
guidance regarding how appropriate your cam-
while UhtJet printers prefer 155 dpi to produce the US, as Sahlins discovered in 2000 when he
era’s file size is. Each lab has varying requirements
their best prints. This results in the largest pro- wanted to publish “Apologiesto Thucydides,”an
to obtain the best results.
ducible quality prints of 8 x 10” and 12” x 15” essay exploring why historians sometimes nar-
I recommend LightJet prints for your most
respectively from a 4 mega pixel (MP) camera set rate history in terms of great individual actors
valuable images selected for display as framed
at highest resolution. These numbers offer a real- and sometimes in terms of collectives. His answer
wall hangings. Their sharpness, color quality and
istic “rule of thumb” for determining the largest was found “in Bobby Thompson’s 1951 home
dynamic range will improve the experience of
size quality print producible from an image size
viewing the print. run . . . and then . . . brought in the Elian
such as 4 MP noted here. If you require larger size Gonzales case,” he told David Glenn (“Prickly
quality prints, a more expensive camera with a Paradigm Press to Issue Pamphlets by Noted
Archiving
larger file size is required. Scholars, Chronicle of Higher Education, July 26,
Along with the convenience of Inkjet printers
There are now Inkjet printers that do not 2002).
and the outstanding quality of LightJet prints,
require computers. They directly accept image He realized that this essay would probably not
the longevity of the prints or archival characteris-
files from digital camera internal memory and find a home in a typical academic journal. As he
tics have improved. Industry tests are alleging to
their memory cards and prints are made directly.
exceed 200 years longevity for Inkjet prints when’ told Glenn: “The academy is now structured in a
They have received wide acceptance from the
certain premium paper and inks are used and up way that’s outmoded, relative to the actual organ-
digital camera marketplace. These printers cur-
rently produce enlargements up to 8%” x 11”.
to 75 years for LightJet prints when made with ization of knowledge . . . If you look at the social
archival photo paper. Of course, only time will sciences, half of them don’t talk to the other
The digital camera or its memory card are
confirm these claims that exceed longevity of tra- half.” Thus, he turned to Prickly Pear Press, which
plugged into the printer. Some printers have a
ditional photographic prints. put out scholarly pamphlets on anthropological
display for viewing the image and include basic
We traditionally save important slides and film topics. But when he approached Engelke, who
image adjustments such as zoom in and out,
negatives in cool and dry locations. It is advisable had taken over the press in 1998 from its
cropping, color and other corrections.
to save digital image files the same way and on founders, anthropologists Anna Grimshaw and
Results are good for properly taken photos but
the best available storage media. Currently that Keith Hart, about “Apologies” he found the press
are limited for correcting poorly photographed
would be on CDs. Only use well-known brand was financially strapped.
images compared to using a computer with
CD-Rs for this purpose. CD-RWs are not as robust Believing in the importance of Prickly Pear, as
image-editing software. However, their conven-
and not likely to preserve the image information it gives academics the freedom to creatively say
ience, ease of operation and no computer re-
as long as CD-Rs. %Ti what they want to say, Sahlins put together a
quired, have made direct printers a driving force
to speed the acceptance of digital cameras in the team of investors, which took over the faltering
Eugene F Lally (www.lall@hotography.com) is a photo
mass market. archaeologist.He has developed camera innovations, con- publisher by agreement, changed its name to
Direct printers dedicated to making one size sults to camera companies, teaches photography work- Prickly Paradigm Press because of several other
only, 4” x 6” prints, are also available. They are shops, exhibits Southwest Indian Pueblo photos in muse- existing Prickly Pears, and broadened its editorial
useful for traveling and allow making prints at ums and magazines, ledwes, and Wntes. mission beyond just anthropological topics. %Ti

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