Foundation

“Our mission to fight poverty and end social inequality is just a few fingertips
away…”

How? Our grant application will tell you

- World Trade Center Tampa Bay

https://www.wtctampa.org/
 Foundation

Date: 4/24/20 Address:

5012 W. Cypress Blvd.,Suite 200
Tampa, Florida 33607 USA
Phone:
813-330-2931
Email:
kkaliebe@wtctampa.org
sabareshvkrishnan@gmail.com

To:
Charles A. Freueauff Foundation –
200 RIVER MARKET AVE SUITE 100,
LITTLE ROCK, AR 72201

Subject- Letter of Introduction

Dear Staff,

We are writing to you in response to your grant opportunity. At the World Trade Center of
Tampa Bay we help to foster entrepreneurship, cultural diversity and equal opportunity. We have
a plethora of connections and services that we are interested in contributing to your cause on a
larger scale specifically in the South Florida region. If this opportunity is still available, we’d
like to encourage you to take a look at our application.

We’d like to humbly welcome you to our virtual, education program. It’s like a toy where you
can draw, upload content, playback the LIVE writing, study and do so many cool things! It gives
parents a piece of mind because children are now engaged on an educational front, it’s fun and
interactive, and most importantly it keeps youth out of trouble.

Due to the COVID-19 outbreak, families are on edge feeling the desperation, loss of hope,
unemployment and the inability to access standard resources. We call this “social inequality,”
and we have a unique way to help mitigate it. With your grant support, we’d like to expand this
unique program to your focus areas by offering perpetual learning to K-12 students.

If this opportunity piques your interest, then please find more details in the enclosed proposal.

***Please send a duplicate response to both corresponding emails above.

Sincerely,

____________________________ ___________________________

Karl Kaliebe – Executive Director

Sabaresh Krishnan – Social Media Consultant

Our Mission

The World Trade Center of Tampa Bay fosters entrepreneurship, community driven
opportunities and ways for people to come together to make a difference. The word “world”
helps us advocate our cause to be a cultural endeavor to coexist. We believe in the value of all
cultures and demographics and each person has a story to tell with a purpose.

About Our Team

WTCTampaBay is located in Tampa, FL with outreach throughout Florida as one of the biggest
chapters in the Southeast region. Our connections can extend to Miami, West Palm Beach, Boca
Raton, and more. We’ve been around since 1991, continuously growing and have now opened up
some new programs in response to the COVID-19 pandemic by creating online / virtual
education with the objective to help low-income and below poverty-line families who can’t
afford to send their children to either public or private schools. Meet the team:

1. Karl Kaliebe, Executive Director of WTCTampa Bay

2. Ronald Meier, VP and COO for International Training and Negotiations
3. Sabaresh Krishnan, upcoming social media consultant
4. Jer Jessi, CIO
5. Deborah Wilkinson, Director of Business Development
6. David Felsen, Ph.D., VP of International Business Development
7. Sven Boermeester, Director of Foreign Initiatives
8. Zenon Olbrys, Director of Foreign Initiatives

Our Services

Serving all industries from Automotive to Real Estate “A to Z.” Currently, a major focus is
online education to affected families without access to standard resources.

Let’s discuss:

- Need Statement
- Goals and Objectives
- Methods, Strategies, or Program Design
- Evaluation Section
- Other Funding or Sustainability
- Information about your Organization
- Project Budget
The Need

According to Florida health articles, the number of confirmed COVID-19 cases in Florida are:

Miami-Dade County – 10,056 Broward County – 4,168

Palm Beach County – 2,320 Hillsborough County – 979

Lee County – 795 Duval County - 909

Schools shut down, volumes of small businesses and the labor force are affected at an all time
high with unemployment increasing. If unemployment increases, then the opportunities for
education becomes even more difficult especially if the average low income family can’t afford
standard resources such as laptops and smartphones.1

Southern Florida has a large volume of poverty in Miami, Boca Raton, Hollywood, Tampa and
many other urban communities set in the projects. Due to the pandemic unemployment is now
higher which will contribute to a larger below poverty population. A specific demographic we
would like to help with is the African American community. Historically, the African American
community has been subjugated to social inequality, unequal access to resources and the need to
improve civic engagement if given the opportunity. Guidance and resources exist in many shapes
and sizes, and our virtual program can help with this cause. Honorable organizations such as the
NAACP congregate to overcome such opposition and economic unfairness especially now
because resources are scarce, and we’d like to participate in creating a philanthropic cause.

We want to expand coverage with a newly formed, virtual program in the South, namely
Southern Florida which can bring students of all ages groups to hosted classrooms and help them
improve on reading, writing and math. The program can be designed to encourage volunteer
tutors to go online and assist with lessons, create LIVE content on these environments and
provide a perpetual way for students to find educational groups maintaining the continuity of
learning. Nothing is accredited, no grades are advocated; this is simply a way for school kids to
look for school subject groups, request subjects and just like in public schools, they can
participate and answer the teacher’s question followed by revisiting the content. It is an effective
way to promote continuous and higher learning.

Why are we confident that this will work? Due to today’s socioeconomic situation there are now
more smartphones in the world than people. The number of surplus phones to a person is now a
3:1 ratio, and with used smartphones drives we can issue them to them families, so they can now
“attend school.” If your environment / requests have changed then kindly let us know how to
accommodate you.

1
https://floridahealthcovid19.gov/
 Goals and Objectives

- Complete development of the virtual tool to support large volumes of students

- Overhead expenses to maintain the virtual tool, so that students and families can benefit
- Distribute used smartphone bins throughout different, targeted regions in South Florida
- Create social media campaigns to deliver messages about ending social inequality,
“please help us by donating your used smartphones to our designated smartphone drives,
so we can supply them to struggling families.”

Methods, Strategies and Program Design

Intended Results Beginning

Our intention is to match our Logic Model explained Our beginning stages have
intended results with our Current already proven to be viable on
Results Grant Proposal small scales, and have made a
tremendous difference locally in
our area
Planning & Design
What we
What we have want to do

done so far

Implementation on a larger scale Program development, program

for targeted populations to WTCA Tampa’s testing, tangible results on a small
simulate “classroom size” groups Logic Model scale (Development,
in our program Communication and Marketing)

Consumer reviews, reports and

other media collected on a small
scale

Outcomes type

How we will do what we say we

will do

Planned Work
Beginning stages – For a resource to be made available to the general public, it must be
produced in larger quantities which is typical supply chain theory. In this case, the resource
already works, so now we want to make it bigger for more people to use and benefit from.

Program development and testing – This program has been historically tested over a 6 month
period with more than 40 students online, and created a positive impact which vastly improved
their grades and self-confidence, providing assurance to families. Our program continuously
generates 5 star reviews, and has been advertised with the WTC Tampa, NAACP, headline news
and now we want to extend our coverage.

Let’s introduce a SMART goal setting and Evaluate what has to happen

Specific – We will expand each virtual room capacity from 10 students to 30 students, so we can
simulate an actual class environment for them to log in, participate, collaborate and study for the
requested subjects. We calculated one of our targeted populations size just above 9,000 people,
so we will need to expand our volume 300X which can be accomplished with the right resources.

Measurable – within two months (60 calendar days), we should be ready to approach our first
neighborhood in our chosen city, Boca Raton in the below poverty family category. Possibilities
are the ghettos, projects, Tamarind Avenue, Palm Springs and Wellington. Once our
measurable efforts become tangible, then our next mission is to duplicate this process to
Miami.

Attainable – We will first test a group of 30 students locally for a period of 2 hours which will
include “class participation,” LIVE content delivery and the viability of a simulated learning
environment where they are learning to improve grades. We will also build our first storage bin
that can hold up to at least 1,000 used smartphones, and place it in our downtown church.

Relevant – Knowing that we have users on the virtual program, and learning gives us the
satisfaction which can generate news articles for other WTC chapters to duplicate our system.
Our chapters are interconnected, and we can introduce this result as a new statistic to our website

Time – After 60 more calendar days, then we should be ready to deploy to our first
neighborhood / subdivision in a chosen city, Boca Raton

Funding Ask and Project Budget

Our ask for this fund is at least $250,000 because such services require a lot of overhead
expenses for a stable infrastructure, expands on heavy usage and more staff to sustain access,
connectivity and to maintain a LIVE learning environment where everyone can upload /
download content, and talk and see each other from device to device. Here is the breakdown of
the funds we believe is accurate:

Research and Development – 85% (.85 X $250,000) = $212,500

 - Completion of the program
- Increase storage space and servers
- Hire staff to maintain the program across all devices

Social media blogging – 6% (.06 X $250,000) = $15,000

We already have our WTCTampa page where we can add in new analytics, a progress bar (Gantt
Chart) to see how accurate our time projections are with the burn rate, and update our social
media pages – Facebook, FlipSetter, Twitter, Blog, etc.

We can also expand our coverage to Quora, Reddit and YouTube to make public announcements
for affluent families to donate excess smartphones.

Construct at least 20 donation bins – .5 % (.005 X $250,000) = $1,250

Distribution, Packaging and Collection – 8.5% (.085 X $250,000) = $21,250

Packaging supplies, feed volunteers lunch when packaging smartphones, cables and
miscellaneous equipment in the churches into welcome packages for families to receive them.

Line graph that shows quarterly grant expenditure and progress with explanations over a 2 year
period recorded Quadrimester (every 4 months)

Chart Title
$60,000.00

$50,000.00

$40,000.00

$30,000.00

$20,000.00

$10,000.00

$0.00
5/20 - 8/20 9/20 - 12/20 1/21 - 4/21 5/21 - 8/21 9/21 - 12/21 1/22 - 4/22

24 month period

Expenses Summary

Quadrimester Research and Development – Social media blogging – Construct at least 20 donation Distribution, Packaging and
Every 4 85% (.80 X $250,000) = 6% (.06 X $250,000) = bins – .5 % (.005 X $250,000) = Collection – 8.5% (.085 X $250,000)
months $212,500 $15,000 $1,250 = $21,250

5/20 – 8/20 $35,416

9/20 – 12/20 $35,416 $3,000
 1/21 - 4/21 $35,416 $3,000
5/21 – 8/21 $35,416 $3,000 $416.67
9/21 – 12/21 $35,416 $3,000 $416.67 $10,625
1/22 – 4/22 $35,416 $3,000 $416.67 $10,625

Other funding or sustainability

The WTC of Tampa Bay is a Non-Profit organization where most of our funding comes from
membership fees:

Student Member – ages 24 and under

- $75.00 annually

Individual Member - $250.00 annually

SME (Small / Med / Enterprise) Member - $750.00 annually
Corporate Member - $1500.00 annually

Events:

(5/20 – 8/20) Hire 3 program developers at $2,361 / month for each developer. Equivalent to a
$28,332 annual salary for entry level engineer. Must complete the program, test it and get it
ready for our first 30 person “classroom environment”

(9/20 – 12/20) 3 developers continue. Push out a blog on WTCTampa website that program is
debuting to all local communities to gain mass traction and response

(1/21 – 4/21) 3 developers continue. Map out demographics with WTCTampa and start a Twitter
channel to gain followers

(5/21 – 8/21) 3 developers continue. Track projection completion, followers on Twitter, look into
our community in Boca Raton. Build three storage bins, and distribute them to select churches
throughout a five mile radius. Create YouTube channel / advertisements and bring spokespersons
to talk about donating old smartphones to these churches as an act of giving back

(9/21 – 12/21) 3 developers continue. Create targeted population distribution lists with a
scatterplot that shows populations within a 5 mile radius of chosen neighborhood in Boca Raton.
Build three more storage bins, and hire volunteers to start packaging smartphones and cables into
family packages

(1/22 – 4/22) Repeat the above process, introduce the virtual program with preset groups and
designate volunteer tutors for math, reading and writing. Being online lessons, and now we’ve
reduced social inequality with an alternative method of schooling