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Analytics 3.0 marks the stage of maturity where leading organizations realize measurable
business impact from the combination of traditional analytics and big data. High-
performing companies will embed analytics directly into decision and operational
processes, and take advantage of machine-learning and other technologies to generate
insights in the millions per second rather than an “insight a week or month.” Data
architectures will augment the traditional approaches removing scale barriers. Analytics
truly becomes the competitive differentiator for enterprises who capitalize on the
possibilities of this new era.

Companies can prepare for Analytics 3.0 in several ways:

Develop the analytics culture necessary to enter the Analytics 3.0 world. This means a
company must align analytics with strategic priorities, insure leadership is championing
analytics and leading by example, and creating a Chief Analytics Officer to oversee the
strategic deployment of analytics.

Invest in the technology needed to manage big data and provide insights quickly.

Recruit, retain and effectively leverage analytical talent. Insure that analytics groups are
aligned with the business and focusing on critical business questions.

Analytics 1.0 was the era in which enterprises started assembling business intelligence
and expertise to drive reporting and descriptive analytics.

Analytics 2.0 is the emergence of big data.

Analytics 3.0 is where analytics is the driving fact behind not only operational and
strategy decision making, but also the creation of new services and products for
companies.

It's making analytics central to organizational strategy and investing in it as the revenue
generating department it can be. The first step is investing in the correct strategy and
technology needed to manage all the data and provide insights quickly.

For managers, the pressure is on to find new approaches to their portion of the
zettabyte — to develop new data-oriented management systems that make sense of
the enormous amount of data their organizations are generating. The increasing
trend toward the use of analytics in business is driven by the need — and the
ability — to use data to create not just business value but also competitive
advantage.