Marketing mix plan for Ojas

Product :

Considering the high growth in Electric vehicle market , Small Li- batteries will meet the
requirement / need of the present and future. Ojas has fast charging time as 30 min. One
charge will allow to go 150 km

Place :

Manufacturer can sell their product directly to EV two vehicles manufacturer as OEM. Also,
they can supply in open market for replacement of old batteries of EV two wheelers. As the
concept of replaceable battery in EV is picking up, charging stations on highways and in city
are also the prospective buyers.

Price

Considering a startup and while introducing the product in market, Price shall be decided
based on Input cost, acceptability to prospective customers based on their perceived value for
this product . They should price their product with a plan to gain the return in steady but
sustainable manner. They should not overprice with respect to their competitors. Initial
Investment will be more in the introduction stage.

Promotion

To promote their product they have properly opted for a brand name ‘Ojas’. Brand name ,
reflects its charging up/powering up the customer vehicle feature.IT is easy to pronounce and
memorize. They should promote their product at Auto Expo, Science exhibitions, charging
stations and service centers with whom they haven’t tied up.

They should also promote that buyer has facility to get it installed at their Sarvan Service
Centre Pvt. Ltd. (SSC) This will add value to their promotion and make it more lucrative.
They should also promote how their

Environment
A) Micro Environment
Investor-Friend’s Uncle
Competiors-Other battery manufaturers
Partners of company: Alok, Vikas and Alok’s Uncle
Public,
Prospective buyers

B) Macro environment
- Government’s policy to go more for the EV vehicles will backup their business
and promote their growth.
- Environmentalist, who are against the batteries due to disposal of battery causing
environment.
- The end-of-life (EOL) strategy of repurposing degraded electric vehicle (EV)
batteries in second use applications holds the potential to reduce first-cost
obstacles of EVs. With a prospective EV market uptake, increasing numbers of
retired batteries will be available soon for battery second use (B2U). But this
emerging secondary market remains unclear from a business model perspective.
This paper evaluated the evolving B2U market from a macro environmental
perspective to comprehend key opportunities and threats in the future.