Model Summary

R R-sq MSE F p
.6786 .4605 .8289 370.7976 0.0000

COEFF SE t P LLCI ULCI

Eserv_Qual .9533 .1202 7.9332 .0000 .7176 1.1891
Web_famil .4556 .1137 4.0062 .0001 .2325 .6788
Int_1 .0525 .0212 -2.4737 .0135 .0941 .0109

Direct Effect se t p LLCI ULCI

Low .6983 .0280 24.9727 .0000 .6434 .7532
8 Medium .
6506
7.5 .0242
26.8550 .
7 0000 .6031
.6981
E High .
L 6.5 6029
o .0337
y 6
a 17.8926 .
Low Techno 0000 .5368
l 5.5
t High Techno .6690
y
5

4.5

4
1 2 3 Indirect
Effect se
Eservice LLCI
ULCI
Low .9008 .0995 .7057 1.0959
Medium .8851 .0933 .7021 1.0681
High .8693 .0871 .6984 1.0403
Model Summary
R R-sq MSE F p
.7298 .5326 .7181 494.9729 .0000

coeff se t p LLCI ULCI

Eserv_qual .9593 .1156 8.2978 .0000 .7325 1.1861
Techno .8221 .0888 9.2602 .0000 .6479 .9963
Int_1 -.0757 .0191 -3.9594 .0001 -.1131 -.0382

Direct Effect se t p LLCI ULCI

Low .5704 .0286 19.9636 .0000 .5143 .6265
Medium .5045 .0245 20.5688 .0000 .4564 .5526
High .4386 .0307 14.2995 .0000 .3784 .4988

Indirect Effect se LLCI ULCI

Low .8836 .0970 .6933 1.0739
Medium .8609 .0915 .6815 1.0404
High .8382 .0860 .6696 1.0069
 8

7.5

7
E
L 6.5
o
y 6
a Low Techno
l 5.5
t High Techno
y
5

4.5

4
1 2 3
Eservice