Professional Documents
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E-business is generally understood to include all three elements. E-commerce is commonly used to refer to
either the first one or first two of these elements, but less commonly the third. E-business is broader in
scope than e-commerce.
3. Describe the different services that can be offered to customers via a web presence.
This is covered in more detail in Chapter 5 where levels of adoption are referred to (p. 172):
outline information services on company and products
detailed information services on products, e.g. technical inforsheets
transactional e-commerce – purchases can be made online
transactional customer service – questions can be asked and answers supplied online.
4. Summarize the consumer and business adoption levels in your country. What seem
to be the main barriers to adoption?
Cyberatlas (www.cyberatlas.com) is a good source of country information. For business, the main barriers
are highlighted by the DTI (2000) survey:
lack of imperative;
security risks.
For consumers, the Which report highlights fears about security and privacy as well as the lack of a
perceived need.
6. What are the main differences between business-to-business and business-to-consumer e-commerce?
Refer also to the section in Chapter 2 (p. 34). In terms of volume of transactions B2B dwarfs B2C. B2C
transactions will typically be smaller and less frequent for a trading relationship, but this is a generalization.
8. What is the relevance of intermediary sites such as Mondus (www.mondus.com) to the B2B company?
Companies must think about whether they are represented on such intermediaries. If they are not, they may
lose potential business. They also need to consider the positioning of their products relative to competitors
who also use the intermediary.