Group 4 – Strategy 4

“Become Discounters of Italian food & pizza (Low Price, High Volume), Focus on Operating a very lean and
efficient business, Compete mainly on price (lower than competition), Have a value-based positioning focus”

 Members went out to sample pizzas from different establishments

- Sbarro Grand Canal Mall Food Court
- A Veneto Pizzeria Ristorante
- S&R

 Brand Name Suggestions

1. Pizzadora
2. Pizza Ala Italiana
3. Pizza Unlimited
4. Pizza-Pinas
5. Pizza-ni-Pie
6. Pizzarazi
7. Pizza Amore

 Sbarro and A Veneto

Observations
- Can be used as a benchmark
- Affordable but still a bit pricey-er than the competition
- Meal combos are offered
- Pasta Options are offered
- They offer spring chicken for people who are not inclined to eat Italian food
- Customers wait in line, Cashiers take their orders, Customers Pay and Bring their food to
their table
o Less overhead since fewer staff is needed to serve customers
Improvement Suggestions
- Sauces must be adjusted to cater to the “Masses’” tastebuds
- Smaller Servings to lower pricing by a bit
- Remove bread in pasta serving to lower prices

 S&R
- Good Pricing: 8-10 pax/ Php 699.00 = Php 89 per serving
- 1 XL Slice of Pizza w/ Large Iced Tea = Php 140 per serving
- Servings are HUGE, Flavors are SIMPLIFIED
- Offers a simple menu (Combo, Cheese, Garlic and Shrimp, Pepperoni)
- Made to order Pizza has Six flavors
- Iced tea is good
- 5% Discount for S&R Members
  Low Price – High Volume Restaurant
- Business Model should be like Jollibee or Mc Donald’s
- Products must be affordable and of High quality
- Flavors of “Masa” should not be complicated

 Tagline Ideas
- Habulin mo sa Sarap!
- Where our food is the star
- Love the culture, Love the food
- We are everywhere, We are Pizza

Summary:
 Restaurant Style
- Hollywood themed
- 60’s Diner aesthetic with 60’s upholstery and Movie Posters
- Service is like Mc Donald’s but with leaner processes
1. Customers Wait in line
2. Cashier Takes the order
3. Food is prepared while customer stands to the side of the line for a short period of time
depending on the order (like in Mc Donald’s Restaurants)
4. Food is then served to the customer

SEVEN P’s OF MARKETING

PRODUCT : Hawaiian, All-Meat, Pepperoni

PRICE : 3% Below Lot’s-a-pizza
PLACE : Busy Street kiosk and Small Restaurant Stalls
PROMOTION : Free small instawall
PEOPLE : Students and Class upper C, D, and E
PHYSICAL EVIDENCE : Small stall with 3 tables for dine in and take-out customers
PROCESS :