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Summar yofj
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Thi
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descr
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it
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discour
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rcl
ough,
adv
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isement
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cont
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Cr iti
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si nreferencet ost udyoft extandcont extanal ysisi s
beneficial inbreakingdownt hesigni
ficanceofadv erti
sement .UsingFairclough’st heor y
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4non- profitadv ert
isement sundert het hemegl obalwar mingwer eanal yzedthr ough
analysisbasedoncr it
icaldiscourseanal ysisstudy .Specif
icall
yt hoseadv ert
isement s
wereut il
izedbyt hegov ernmentasameanst ocour agetheci ti
zent ost ayawayf rom
globalwar ming.Thi st hingcanbecat egorizedasanonl i
nemedi acampai gntopr ev ent
and av oid nature di sasterwhi ch unintentional
lymaycaused byt he human i tself
.
Howev er,t heimpor tanceofadv er
ti
semental soi ncludedinI ndonesia’
scur ri
culum as
oneofmat er
ialtaughti nj uni
orandseni orhi ghschoolgr ade.Basedont heobser vation
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ew,commonl yt heteacherappl iedprof itadver
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sement sast hemat erialin
thecl assr oom,non- profitadsuchasgl obalwar mi ngalsopot ent i
altobeat hemei n
conduct i
ngt eachingandl earningprocess.

Thi
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nalfocusesonnon- prof
itadver
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sementwhi chai
mst obuil
dawarenessof
t
hesoci alproblemsandt omot i
vat
epeopl etounder t
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lydesir
abl
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ons
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hrought heuseofmedi a.Infi
gurati
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mainly heart
.Peopl e shouldf eela responsibi
li
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methodologyadoptedint hi
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ivemet hod.