N ic alaNof distrileution Well, I’m going to review this information to learn a lot about the types of distribu- tion channels and also the king of intermediaries and their functions Types of Distribution Channels There are two types of distribution channels: direct and indirect. 1 Direct channel is the shortest connection between the fabrica~ | tor or producer and the end consumer, while the indirect channel requires the participation of different intermediaries in order to accomplish the full process. eo eo ae ee ear ee ee a)Intermediaries People or firms called middlemen, who have an important role in the product distribution channel. Throughout their mediation, manufacturers deliver their products to final customers. In or- der to achieve their purposes, intermediaries implement some specific functions that normally, producers prefer not to do by themselves. eo eo ae ee ear ee ee a)Functions of intermediaries In order to achieve the final purpose of the distribu- tlon channel, intermediaries need to perform different actions from collecting information to search for the funds. The next are the most important functions that intermediaries ! | must perform Re) CCRC es Ponce tE etic PSUR C CnC RUCy ment between sellers and MP design and adjustment of Cee Rue? BC mCR Caer Pa CL) according to the consumer Ree Caan Pome uC eae ee eee eS ev ae eee Sue) eo eo ae ee ear ee ee a)Conclusions Determining the best channel of distribution of any product re- quires analyzing several factors that influence it. One of the most important aspects is to define the type of distribution. Essentially the main objective is to satisfy consumer needs. Designing and adjusting an appropriate model of distribution channel is @ strategic tool that allows middlemen to participate as a competitor in national and international markets. A good channel structure defines the route to market leadership and the overall success of the company Oh it has been very useful. Now, | know how to do the distibution channel for being Sucessful my business! References Tompkins, J., and Harmelink, D. (1991). Strategic Master Planning: A Distribution Imperative. Document # 50980. Industrial Development, De- cember. Retrieved from http://www.conway.com/geofacts/pdf/50980. pdt. Thompson, |. (2007). Tipos de canales de distribucién. Retrieved from http://www. promonegocios.net/distribucion/tipos-canales-distribucion. htm Salvador, M. (2004). Mercadotecnia programada: principios y apli- caciones para orientar 1a empresa. México D.F. Editorial Limusa, S.A. Retrieved from hitp:/ /books.google.com.co/books?id=Ix-31bKS agMC&pg=PA320&dq=definir+canales+de+distribucion&hl=es&s: &ei= 47 guUcrEIYiY8gSwr4GQCw8&ived = OCCsQSAEWAA#V=onepage& 4=definir% 20canales% 20de% 2O0distribucion&=false eo eo ae ee ear ee ee a)