Good Morning. My name is Susana Brown, how can | help you? Good Morning, |'m Fiorella Bryan I would like to have some infor- mation about the best way to sell my product. | produce handcraft jewels and | want to distribute throughout Colombia; especially, Bogoté and Medellin That's very interesting. | will explain some topics that you need for deciding on the best option. Let’s listen to some information from market experts Strategic plan of distribution is an important tool that companies have implemented in order to organize several factors that are interconnected in the marketing process; improving customer services and costs. Distribution channel means the route through which goods or services pass from the producer to the end consumer. Each fragment of the marketing process can be observed in the following diagram. Servicio Nacional de Aprendizaje -SENA Reservados todos los derechos 2013.Introduction Strategic planning of production is an important tool that companies implement in order to organize the several factors that are interconnected in the market. ing process, improving customer services and reducing costs. (Tompkins and Harmelink, 1991) One of those factors refers to the distribution chan- nel that means the route through which goods or services pass from the producer to the end consumer. Each fragment of the marketing process can be ob- served in the following diagram. Car ee eee a) Peon coeurKw ilbution (Determining factors for selecting distribution channels | Another aspect that is important to talk about is the deter- | mining factors for selecting distribution channels 1. MARKET: they could be people or organizations which have different kind of necessities to be satisfied ' The feature of products ! 2. PRODUCTS they could be tangi- ble or intangible and also, could have a variety of attributes such as, color, qual- ity, brand, packaging] and price. Addition- ally, the customer service quality could affect positively the consumer's mind. Servicio Nacional de Aprendizaje -SENA Reservados todos los derechos 2013.Kw | Other people who partici-| pate in the process 3. INTERMEDIARIES® it refers to those people or companies who are placed between produc- ers and consumers or end users such as whole- salers, distributors and retailers. : they could be organizations formed by people, goods, common goals and achievements to satisfy customers. Servicio Nacional de Aprendizaje -SENA Reservados todos los derechos 2013.Oh, thank you! I'm very grateful, because the information you gave me has been very interesting. | un- derstood the importance of choos- ing a suitable channel of distribu- tion to reach the main objectives of my project. Additionally, don’t forget to ana- lyze aspect such as: kind of product, marker, and the company’s nature because it is the correct route for being successful. If you have any other doubt you can come here. References Tompkins, J., and Harmelink, D. Strategic Master Plan ning: A Distribution Imperative. Document # 50980. In- dustrial Development, December, 1991. Retrieved from http: //www.conway.com/geofacts/pdf/50980. pdf. Thompson, I. (2007). Tipos de canales de distribucién. Retrieved from http://www. promonegocios.net/dis- tribucion/tipos-canales-distribucion. html. Imagenes de apoyo recuperadas de http: //www.morguefile.com Servicio Nacional de Aprendizaje -SENA Reservados todos los derechos 2013.