AAA (the American Automobile Association, Inc.) is a federation of affiliated automobile clubs.

Each
AAA club is an independent, not-for-profit organization, chartered and incorporated in its own state
and controlled by its own Board of Directors. In order to be affiliated with AAA, each club agrees to
provide certain standard services to its own members, as well as members of other AAA clubs. The
individual club owns the territory in which it resides, and membership is based on residence. Exact
dues and services will vary slightly between clubs.

Our purpose is to make aaa.com your one-stop, 24-hour-a-day resource for online access to your AAA
member benefits. We provide travel planning, airline tickets, hotel room reservations, rental cars,
package vacations, cruises, and travel publications, insurance and financial services and useful
automotive information, as well as up to the minute AAA news.

 Consumer Services
o Automotive Service & Collision Repair
o Travel Agencies & Services

 Financial Services
o Lending
 Auto Lending
 Credit Cards

 Insurance
o Life Insurance
o Property & Casualty Insurance
 Auto & Other Vehicle Insurance
 Homeowners Insurance

BMS

1. To discover, develop and deliver innovative medicines that help patients prevail over serious
diseases.

To our patients and customers, employees, global communities, shareholders,

environment and other stakeholders, we promise to act on our belief that the priceless
ingredient of every product is the integrity of its maker. We operate with effective
governance and high standards of ethical behavior. We seek transparency and dialogue
with our stakeholders to improve our understanding of their needs. We take our
commitment to economic, social and environmental sustainability seriously, and extend
this expectation to our partners and suppliers.
 2. Target audience

Patients (target market), Doctors

3. innovative medicines (product concept)

We believe it's our commitment to patients with serious diseases, our focus on finding
innovative medicines that combat those diseases, and our commitment to help our
patients prevail over serious diseases.

Cancer, Cardiovasculars and Metabolics, Psychiatric Disorders, Hepatitis, HIV/AIDS,

Rheumatoid Arthritis

4. together we can prevail (slogan)

5. hope, triumph, and the miracle of medicine (tagline)

6. tv ad, print

7. market leader

Pro-Flowers
ProFlowers employees have one job: to make sure you send or are sent the highest quality
flowers. That's why when people order ProFlowers, they continue to come back

Purpose:

 Expand the Provide Commerce Marketplace

 Increase Our Brand Awareness
 Continue to Acquire and Retain Customers
 Continue to Establish Strong Relationships with High Quality Suppliers
 Expand Distribution Initiatives
 Grow Our Partnerships

Target audience:
 Slogan: a fresh connection

Tagline: send love, not like (very with the products)

Product concept:

Freshest, highest quality flower on time. Online flower company, consider convenience,
selection and quality. Our flower are guaranteed to last at least 7 days or your money
back. (pro-on time, pro freshness, pro quality, pro satisfaction)

Market share: Market leader

Communication: verbal and nonverbal

Communication media: internet marketing, BTL activities, print media (magazines),

billboards, TV commercial

WD:

1. the purpose of The Walt Disney Company is to be one of the world's leading producers and
providers of entertainment and information. Using our portfolio of brands to differentiate our
content, services and consumer products, we seek to develop the most creative, innovative and
profitable entertainment experiences and related products in the world

2. product concept: Furthermore, the company clearly has developed a very strong and well
known "brand-name and image" over many years. Disney has one the most recognized and
powerful brand names in the entertainment industry. According to Datamonitor 2007, the Walt
Disney Company was ranked 8th in the Top 100 Global Brands ranking of the BusinessWeek
Magazine and Interbrand, a branding consultancy, in 2006.
3. Verbal and non verbal
4. Electronic, print, outdoor
Tagline: "Where memories take hold and never let go
"The Most Magical Place on Earth"
Slogan: "Where Dreams Come True"
5. Market leader
6. TVs ad, exhibition (BTL activity e.g mothers day , valentines day)

GE
 1. To manufacture, process, construct, develop, assemble, and produce in any way, to sell,
lease, supply, and distribute in any way, to purchase, lease, mine, extract, and acquire in
any way, to own, operate, experiment with, deal in, service, finance, and use in any way,
equipment, apparatus, appliances, devices, structures, materials, processes, information,
tangible and intangible property, services and systems of every kind, nature and
description:
1. for any electrical, or energy-conversion, application or purpose, including but not
limited to the production, transmission, distribution, storage, regulation, control
and use in any manner of electricity, or in any way connected with or deriving
from any electrical, or energy-conversion, application or purpose, and,
2. for any other application or purpose, whatsoever, including but not limited to
industrial, utility, consumer, defense, governmental, scientific, educational,
cultural, financial, recreational, agricultural, transportation, construction, mining,
and communication applications or purposes.
2. To conduct studies and research and development, and to engage in any other activity
relating to the development, application, and dissemination of information concerning
science, technology, and other fields of endeavor.
3. To acquire by purchase, subscription or otherwise all or part of any interest in the
property, assets, business, or good will of any corporation, association, firm, or
individual, and to dispose of, or otherwise deal with, such property, assets, business or
good will.
4. To engage in any activity which may promote the interests of the corporation, or enhance
the value of its property, to the fullest extent permitted by law, and in furtherance of the
foregoing purposes to exercise all powers now or hereafter granted or permitted by law,
including the powers specified in the New York Business Corporation Law.

2. Product concept:

The reach of GEs businesses is reflected in our expensive line of products and services that span many
industries and customers worldwide. GE businesses all share one important trait: each harnesses the
power of imagination to make life better for our customers and consumers and consumers al around the
world.

Appliances, Finance-Consumer, Aviation, healthcare, lighting, electric distribution, consumer electronics

3. Target audience , target market

4. SLOGAN: Imagination at work

5. Tagline:” We bring good things to life"

6. verbal, nonverbal

7. billboards, electronic , print

8. healthcare # 1 n so on ( else v have to ask sir)

Hudson moving and storage:

1. Purpose is providing the most professional, secure and reliable moving and storage
services for clients in the New York Metropolitan area. That’s why, for almost 20 years,
longtime clients have consistently chosen Hudson Moving & Storage as their premier
New York moving company.
2. Product concept:
3. Stress-free residential and commercial moving and storage services are just a phone call
away.
Local, interstate or international – Hudson Moving & Storage offers reliable and efficient
moving services for residential and commercial customers in New York, or planning to
move to the area.

Our moving services include:

 Receiving, consolidation and distribution for residential and commercial clients

 Customs clearance
 Ground, ocean or air transportation
 Expert packing and crating
 A variety of van models and sizes
 Boxes, cartons and other moving supplies

Our fully trained, uniformed and professional staff specializes in commercial moving with a
focus on:

 Custom services for designers and fine art

 Interior furnishings specialists to the trade
 Special services for educational and medical institutions
 Distribution and consolidation for commercial accounts (including storage services)

Our spacious storage facility serves our Manhattan clientele and many satisfied clients
throughout the New York Metropolitan Area.  We serve our loyal customers throughout
Westchester, Long Island, New Jersey, Connecticut and beyond. We’ll move you across the
street or around the world.

Our storage services include:

 Open floor and private storage options

 A fireproof warehouse with a concrete and steel structure
 Temperature and humidity controlled areas
 ADT Central Alarm Station 24-hour System
 Forklift, flatbed and lift gate service
 Competitive pricing and low insurance rates
 Option to use your own lock and key
 Plastic or padded paper coverings for all upholstery and bedding
 Incoming and outgoing storage reservations by appointment
 Photo inventory available
 Document storage

4. Target audience: all the people who want to move their residence , and commercially
the companies who want to move or want to have some kind of storage
5. target market:
5. Slogan
6. Tagline:
7. Communication media:
8. Company position:
9. Type of communication: