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  • Midterm Exam A. Description Mid-Term Exam (Written) : The Mid Term Exam Contains Longer

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    khrisna02
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    E-Commerce Strategies

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    4 views1 page

    Midterm Exam A. Description Mid-Term Exam (Written) : The Mid Term Exam Contains Longer

    Uploaded by

    khrisna02

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Midterm Exam

    a. Description Mid-Term Exam (written): The Mid Term exam contains longer
    analytical essays based on a short case. As a general rule,
    b. Questions for midterm exam
    1. Choose one organization to be analyzed.
    2. Analyze the organization based on:
    1. Revenue model & business model
    2. Digital environment
    3. Digital strategy
    3. Create your digital marketing plan strategy based on you analysis
    above
    c. The essay should be max 5 pages exclude your cover page. Using font
    Times new roman 11, and Space 1,5.
    d. Be specific, to the point, an applicative

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