Information Systems For Management: IS For Competitive Advantage

Information Systems for Management
IS for Competitive Advantage Lecture - 1
DO NOT COPY OR DISTRIBUTE. CONTENT ONLY FOR STUDENT REFERENCE 1

Ground Rules
Do’s
Don’ts
❑ Start on time and end on time.
❑ Participate in the discussion. ❑ Use of cell-phone
o No right or wrong answer – ❑ Cell phone ringing in the class
everything is contextual. ❑ No late coming
❑ Stick to the subject and topic of ❑ Chatting / facebooking / twittering etc.
discussion.
❑ Some of you may be more aware ❑ Carrying out other assignments in my
than the others. class
o Please bear with the average
pace of the class.
• MAKE YOUR OWN NOTES.
DO NOT COPY OR DISTRIBUTE. MATERIAL ONLY FOR STUDENT REFERENCE (Source : MIS Kenneth C Laudon) 2
Evaluations
❑ 20% Assignments
❑ 30% Group Project
❑ 10% Class participation
❑ 40% Final Exam
Course Objectives
❑ To understand types of MIS applications in organizations.
❑ To discuss the development of management information

systems in organizations.
❑ To select and design MIS systems appropriate to meet

management requirements.
❑ To critically evaluate MIS contributions to the strategic

management of organizations.
Content
Lecture 1
❑ The Role of Information Systems in Business Today
❑ Perspectives on Information Systems and Information

Technology
❑ Understanding IS: A Business Problem-Solving

Approach
❑ Information Systems & Your Career
❑ Key Takeaways
Information Systems for Management
IS for Competitive Advantage
The Role of Information Systems in Business Today
Business Information Systems in Your Career
Video Case 1 : What is MIS
Video Case 2 : Examples of Information Systems
RUGBY FOOTBALL UNION TRIES BIG DATA
How Information Systems Are Transforming Business
• In 2013, more than 102 million businesses had dot-

com addresses registered.
• 2019 : 600 million people read news online; 2.95B
use a social networking site.
• Internet advertising continues to grow at around 7
percent per year, global spend $220.38 B.
• New regulations require businesses to store more
data for longer periods.
• In era of Big Data, smart use of data gives
companies a competitive advantage
Globalization Challenges and Opportunities:

A Flattened World
• Internet and global communications have greatly
reduced economic and cultural advantages of
developed countries.
• Drastic reduction of costs of operating and transacting on
global scale
• Competition for jobs, markets, resources, ideas
• Dependence on imports and exports
• Requires new understandings of skills, markets,
opportunities
Business Drivers of Information Systems

• Businesses invest in IT to achieve six
important business objectives.
1. Operational excellence
2. New products, services, and business models
3. Customer and supplier intimacy
4. Improved decision making
5. Competitive advantage
6. Survival
Perspectives on Information Systems and Information Technology
What Is an Information System?

• Information technology: the hardware and software a
business uses to achieve objectives.
• Information system: interrelated components that
manage information to:
• Support decision making and control.
• Help with analysis, visualization, and product creation.
• Data: streams of raw facts.
• Information: data shaped into meaningful, useful form.
Data and Information
Raw data from a supermarket checkout counter organized to provide info

- unit sales of dish detergent or
- the total sales revenue from dish detergent for a specific store or sales territory.
INFORMATION & DATA
DATA
➢ RAW FACTS & OPINIONS
➢ UNORGANISED
INFORMATION
➢ PROCESSED AND ORGANIZED
➢ DATA THAT CAN BE USED IN DECISION MAKING
➢ HAS A HIGHER MEANING VALUE
➢ SHOULD BE
o ACCURATE
o TIMELY
o COMPLETE
o RELEVANT &
o CONCISE
What Is an Information System?

• Activities in an information system that produce
information:
• Input
• Processing
• Output
• Feedback
• Sharp distinction between computer or computer
program versus information system
Functions of an Information System

An information system contains
information about an
organization and its surrounding
environment. Three basic
activities—input, processing, and
output—produce the information
organizations need. Feedback is
output returned to appropriate
people or activities in the
organization to evaluate and
refine the input. Environmental
actors, such as customers,
suppliers, competitors,
stockholders, and regulatory
agencies, interact with the
organization and its information
systems.
Information Systems Are More than Computers

• HW
• SW
• NW
• LAN
• WAN
• Voice
Using information systems
effectively to solve a Biz
problem requires an
understanding of the
organization, people, and
information technology
shaping the systems.
MIS
MANAGEMENT INFORMATION SYSTEM
MAKES INTEGRATION OF
ORDERLY,
DECISIONS ALL COMPANY
SELECTED DATA
REGARDING: ACTIVITIES
USED FOR
➢ PLANNING MAKING THROUGH
DECISIONS EXCHANGE OF
➢ OPERATING INFORMATION.
➢ CONTROLLING
MIS: AN INTEGRATED, USER – MACHINE SYSTEM FOR PROVIDING INFORMATION TO SUPPORT

OPERATIONS, MANAGEMENT AND DECISION MAKING FUNCTIONS IN AN ORGANISATION.
Understanding Information Systems: A Business Problem-Solving Approach
A Model of the Problem-Solving Process
• Problem solving: four-step process

1. Problem identification
Solving a Biz
2. Solution design
problem needs
Organization, People
3. Choice & Technology
4. Implementation
Problem Solving Is a Continuous Four-Step Process
During implementation and

thereafter, the outcome
must be continually
measured and the
information about how well
the solution is working is
fed back to the problem
solvers. In this way, the
identification of the
problem can change over
time, solutions can be
changed, and new choices
made, all based on
experience.
Figure 1-4
The Connection Between Business Objectives,

Problems, and Solutions
• When firms cannot achieve business

objectives these objectives become
challenges.
• Information systems often present

solutions, partially or fully, to these
challenges.
Information Systems and Your Career
How Information Systems Will Affect Business Careers
• Common requirements for all majors

• How IT helps achieve six business objectives
• Central role of databases
• Business analytics and intelligence systems
• Working with specialists and systems
designers
• Ethical, social, legal environment and issues
• Use of IT to meet legal requirements
Key Takeaways
➢ Biz invests in IS to achieve 6 objectives, viz. Operational

excellence, new products/service, Customer intimacy, Improved
decision making, Competitive advantage & Survival
➢ MIS is an integrated, "user – machine" system transforming
“data” to “information” to support operations, management and
decision making functions in an organization
➢ Using information systems effectively to solve a Biz problem
requires an understanding of the organization, people, and
information technology shaping the systems.
➢ IT is all pervasive and efficient IT systems are the backbone of
today’s successful organization.
.
Thank You………….
See you in the next class

Information Systems For Management: IS For Competitive Advantage

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Information Systems for Management

IS for Competitive Advantage Lecture - 1

DO NOT COPY OR DISTRIBUTE. CONTENT ONLY FOR STUDENT REFERENCE 1

❑ 30% Group Project

❑ 10% Class participation

❑ 40% Final Exam

❑ To understand types of MIS applications in organizations.

❑ To discuss the development of management information

❑ To select and design MIS systems appropriate to meet

❑ To critically evaluate MIS contributions to the strategic

❑ The Role of Information Systems in Business Today

❑ Perspectives on Information Systems and Information

❑ Understanding IS: A Business Problem-Solving

❑ Information Systems & Your Career

The Role of Information Systems in Business Today

Business Information Systems in Your Career

Video Case 1 : What is MIS

Video Case 2 : Examples of Information Systems

RUGBY FOOTBALL UNION TRIES BIG DATA

The Role of Information Systems in Business Today

How Information Systems Are Transforming Business

• In 2013, more than 102 million businesses had dot-

The Role of Information Systems in Business Today

Globalization Challenges and Opportunities:

The Role of Information Systems in Business Today

Business Drivers of Information Systems

Perspectives on Information Systems and Information Technology

What Is an Information System?

Perspectives on Information Systems and Information Technology

Data and Information

Raw data from a supermarket checkout counter organized to provide info

Perspectives on Information Systems and Information Technology

What Is an Information System?

Perspectives on Information Systems and Information Technology

Functions of an Information System

Perspectives on Information Systems and Information Technology

Information Systems Are More than Computers

MANAGEMENT INFORMATION SYSTEM

MIS: AN INTEGRATED, USER – MACHINE SYSTEM FOR PROVIDING INFORMATION TO SUPPORT

Understanding Information Systems: A Business Problem-Solving Approach

A Model of the Problem-Solving Process

• Problem solving: four-step process

Understanding Information Systems: A Business Problem-Solving Approach

Problem Solving Is a Continuous Four-Step Process

During implementation and

Understanding Information Systems: A Business Problem-Solving Approach

The Connection Between Business Objectives,

• When firms cannot achieve business

• Information systems often present

Information Systems and Your Career

How Information Systems Will Affect Business Careers

• Common requirements for all majors

➢ Biz invests in IS to achieve 6 objectives, viz. Operational

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