Module in Integrated Image Enhancement & Career Preparation – IIEN01G

Prelim

Session Topic 2:
Attitude
LEARNING OBJECTIVES
At the end of this session, you will:
1. Define the meaning of attitude.
2. Explain the components, importance, and how attitude is formed.

KEY TERMS:
Attitude Affective Component Behavioral Component Cognitive Component
Purpose Values Evaluative Statements Human Behavior
Intensity

A
CORE CONTENT
ttitude is defined as a stable set of tendencies of opinion, interest or purpose involving
expectancy of a certain kind of
experience and readiness with an
appropriate response. It is an evaluation
statement either favorable or unfavorable
which concerns objects, people, or events. It
reflects how you feel about something. To make
it simpler & specific, attitude is a your way of
looking or a point of view at something and can
be defined as your mental state. Designed by Freepik

Components of Attitude
Attitude has three (3) components represented by the ABC model of
attitudes. This stands for Affective, Behavioral, and Cognitive.

The affective component involves your feelings or emotions about

something. The behavioral component is the way your attitude
influences how you behave, while cognitive involves your beliefs
and/or knowledge about an attitude.
For example:
I like Ed Sheeran– affective component
I will listen to Ed Sheeran’s songs – behavioral component
Designed by geektonight
I believe Ed Sheeran is a great singer/songwriter – cognitive component
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 Module in Integrated Image Enhancement & Career Preparation – IIEN01G
Prelim

IN-TEXT ACTIVITY
Watch this video to better understand the components of behavior:
https://www.youtube.com/watch?v=cDq1_R-J51w
You may also key this in on the search bar on YouTube:
Components of attitudes | Behavior | MCAT | Khan Academy

After watching the video, write three (3) scenarios with the components of behavior, and identify
which is the affective, behavioral, and cognitive component on the space provided below:

Attitude Formation
While attitudes are learned through the years, there are some inherited characteristics that may be
acquired through nature1 and/or nurture2. These are some of the learned characteristics that affect
your attitude formation:

Experiences: Your personal experiences with people

and situations develop our attitude towards such
persons and situations.
Perceptual biases: Perception is the result of a
complex interaction of various senses such as
feelings, seeing, hearing and so on and plays an
important part in our attitude and behavioral
formation. Designed by rawpixel.com / Freepik

1 Nature – biological/genetic tendencies that impacts a person’s traits 8

2 Nurture – the influence of learning and other influences from one’s environment
source: medicinenet.com
 Module in Integrated Image Enhancement & Career Preparation – IIEN01G
Prelim

Observation of the other person’s attitude: When we like someone, we try to emulate that person’s
attitude.
Association: Our association with the group we belong to strongly influences our attitude. Our close
association with a group would encourage us to be consistent with the attitude of the group.
Personality: Personality is a set of traits and characteristics, habit patterns and conditioned responses
to certain stimuli that formulate the impression that a person makes upon others and this impression
is a function of your attitude.

Importance of Attitude

I s attitude important? This is probably one of the questions you may have in mind, especially in
choosing or landing a career in the future. While your intellect may lead to a better future, it is
important to understand your own attitude and see if you will be on the right path.

Essentially, employees who have positive attitude will create a healthy atmosphere in any organization.
They will also develop positive relations with team members and subordinates, supervisors, managers,
and top management. Having a positive attitude will have different significant benefits for an individual
in many aspects. These are the aspects related to the importance of attitude:

Designed by geektonight

1. Career Success - Performance is a parameter to measure employees’ success in the workplace.

Performance leads to success either through promotion or increased compensation. A positive
attitude of an employee will help him to think of ways to accomplish their task in a well-defined
manner.
2. Productivity - An employee with a positive attitude tends to take more interest and
responsibility and will provide better work, which in turn will improve productivity.
3. Leadership - Managing a diverse workforce is a crucial task for achieving the objective of an
organization. Positive attitude demonstrated by leaders or employee will result in proper
communication between the subordinate which will lead to efficient work.
4. Teamwork - A positive attitude of employees helps to appreciate each other’s competencies
and work as a team for achieving common objectives.

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 Module in Integrated Image Enhancement & Career Preparation – IIEN01G
Prelim

5. Decision Making - An employee with a

positive attitude and mindset will help employees to
make better decisions, in an objective manner. It will
enable employees to choose wisely and logically and
avoid them to take an unambiguous decision.
6. Motivation – Motivation is an important
factor for efficient work. An employee with a
positive attitude will always be mentally prepared to
face any obstacle in a job. The moment they are
successful in overcoming obstacles, they are
motivated to move forward.
7. Interpersonal Relations - Customers prefer
to make relation with someone who is positive in
nature. A positive attitude helps in establishing
valuable customer loyalty.
Designed by Freepik 8. Stress Management - Positive attitude and
thinking will reduce the stress of an employee and
with reduced stress employee can take a better decision and increase their productivity which results,
employees, to enjoy better health and take fewer sick leaves.

SUMMARY
Attitude may have different qualities which serves to
identify why people react in a certain way. This may
be characterized through the following:
Attitude is tendencies of purpose, interest,
or opinion of the person to assess some
objects in a favorable or an unfavorable
manner.
Attitude is different from values: Values are
the ideals, whereas attitudes are narrow,
they are our feelings.
Attitude is an evaluative statement: either
favorable or unfavorable concerning the
objects, people or events.
Attitude influences human behavior: A
positive attitude towards a thing will Designed by drobotdean / Freepik

influence human behavior towards the thing favorably and vice-versa.

Attitude has intensity: It refers to the strength of the effective component. For example, we
may dislike an individual, but the extent of our disliking would determine the intensity of our
attitude towards the person.

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 Module in Integrated Image Enhancement & Career Preparation – IIEN01G
Prelim

STUDENT SELF ASSESSMENT 2

_________________1. It is defined as a stable set of tendencies Reference:

of opinion, interest, or purpose.
_________________2. This component involves a person’s
attitude to a person, thing, or event.
_________________3. This component influences a person’s
behavior to a person, thing, or event.
_________________4. This component influences a person’s
knowledge about a person, thing, or event.
Albarracín, D., Chan, M.S., & Jiang, D.
(2018) Attitudes and Attitude Change: Social
and Personality Considerations about
Specific and General Patterns of Behavior
What is Attitude? (2020). Retrieved from
http://www.geektonight.com/what-is-
attitude-meaning-functions-types-
importance-components/

Nature vs. Nurture Theory: Is It In Our

5-9. These are the factors that affect a person’s attitude. Genes or Our Environment? (2019).
____________________ Retrieved from
https://www.medicinenet.com/nature_vs_n
____________________
urture_theory_genes_or_environment/artic
____________________ le.html
____________________
Components of Attitude, Khan Academy
____________________ (2014). Retrieved from
https://www.youtube.com/watch?v=cDq1_
R-J51w
10-12. Explain the difference between Nature & Nurture and
how do you think it affects the attitude formation.
_____________________________________________________
_____________________________________________________ Acknowledgement:
_____________________________________________________ Photos designed by:
Freepik
_____________________________________________________
Rawpixel
_____________________________________________________ Geektonight
_____________________________________________________

13-15. Explain and identify as to how we can characterize

attitude.
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________

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