Engr. CRESENCIO P. NATIVIDAD JR.

, ASEAN Engr
Specialty Industry Lecturer
T.I.P. Manila
What Is A SWOT Analysis?

A SWOT Analysis is a powerful technique for identifying

Strengths and Weaknesses, and for examining the
Opportunities and Threats your employees face.

Used in a personal context, it helps you assist your

employees to develop their careers in a way that takes best
advantage of their talents, abilities and opportunities.

As managers we can focus and develop their attributes

while minimizing their weaknesses and reducing the
threats to turnover on our teams

Source:www.mindtools.com/rs/swot
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What Is A SWOT Analysis?

What makes SWOT particularly powerful is that with a

little thought, it can help you uncover opportunities that
your employees are able to use to their advantage.

By understanding their weaknesses, you can manage

and eliminate threats that would otherwise catch them
unaware.

Source:www.mindtools.com/rs/swot
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What Is A SWOT Analysis?

A SWOT analysis provides information that is helpful in

matching our resources and capabilities to the competitive
environment in which we operate.

As such, it is instrumental in strategy formulation and

selection of our teams and employees!

Do not confuse or use private personal issues in any

SWOT analysis - if you cannot ask the question in an
interview then you cannot grade that criteria in a SWOT
Examples: Has small children, single parent, Rotary Club
member

Source:www.mindtools.com/rs/swot
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What Does A SWOT Evaluate?

Strengths Weaknesses

Internal & External

Internal & Personal
Personal

Opportunities Threats

External & Positive External & Negative

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What are Strengths?

Strengths:
 What advantages (for example, skills, education or
personal industry connections) do they have that
others don’t have?
 What do they do better than anyone else?
 What personal resources do they have access to?
 What do other people (and their superiors in particular)
see as their strengths?

Source:www.mindtools.com/rs/swot
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What are Strengths?

Strengths:
In looking at your employees strengths, think
about them in relation to the other employees

Example: if an RSM is making call attainment and the

other employees around them are not, then this is
likely to be a strength in their current role.

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What are Weaknesses?

Weaknesses:
 What should they avoid?
 What could your employees improve?
 What things are the people around them likely to
see as weaknesses? (qualities that the
employee may be unaware of)

Source:www.mindtools.com/rs/swot
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What are Weaknesses?

Weaknesses:
 Do co-workers consistently out-perform them in key
areas?
It is best to be realistic now, and help them face any
unpleasant truths if possible.

Examples – unorganized binders, too casual dress, poor

rapport, poor time management.

Source:www.mindtools.com/rs/swot
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What are Opportunities?

Opportunities:
A useful approach to looking at opportunities is
also to look at employees’ strengths and ask
yourself whether these open up any opportunities?

Alternatively, look at their weaknesses and ask

whether they could open up opportunities by
eliminating them.

Source:www.mindtools.com/rs/swot
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What are Opportunities?

Opportunities:
Changes in technology, markets and our company
on both a broad and narrow scale

Changes in the company’s need for future

managers – having managerial skills or wanting to
improve their management skills (Fast Track
Candidate)

Changes in social patterns, population profiles,

lifestyle changes, etc.

Source:www.mindtools.com/rs/swot
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What are Threats?

Threats:
 What obstacles do they face?
 What are the people around them doing?
 Is their job (or the demand for the things they do)
changing?
 Is changing technology threatening their position?
 Could their weaknesses seriously threaten them?

Source:www.mindtools.com/rs/swot
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What are Threats?

Threats:
Today’s standard of technical competence will be
tomorrow’s level of incompetence. The technological
landscape requires constant upgrading of skills and
proficiencies.

Example: RSM can’t send in success stories by e- mail and

is not trying to learn how to improve computer skills

Source: www.quintcareers.com/SWOT_sample.html
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SWOT Analysis Worksheet for an RSM
Strengths:
• Has management experience in driving results and promotions
• Very good selling skills & analytical abilities
• College degree & recent new hire
• Speaks two or more languages
SWOT Analysis
Weaknesses: I
• Dresses too casually N
• Perceived as Career not important / unmotivated T
• Books and Bag not organized E Their Their
•Lacks professionalism in the business R Strengths Weaknesses
Opportunities: N
• Possible Fast Track candidate A
• Instruct on how to improve communication skills L
• ASM career opportunities if skills continue to be tutored
•International management opportunities E
Threats: X
• Has no previous outside marketing/sales experience T
• Has limited Excel, Word, PowerPoint, or e-mail skills E Opportunities Threats
• Large territory requires overnights and extensive driving R in their Career in their
•Competitive job markets – career vs money $ N Field Career Field
Private Personal Issues (not a criteria): A
• Retirement Age L
• Member of Rotary Club
• Has small children at home
• Prior medical conditions or issues
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What Does The Conversation Look Like

Conversational Piece:
Remember the employee could have a different opinion
about a potential Strength/Weakness/Opportunity/Threat
their manager has identified
Treat the conversation with sensitivity and ask open
ended questions to gain a better understanding of what the
employee wants out of their career.
From the following questions you as a manager will be
able to asses what areas of the SWOT you can address and
how urgent the issues may be.

Source: www.quintcareers.com/SWOT_sample.html
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What Does The Conversation Look Like

Ask Them the Questions:

Where do they see themselves fitting into the “big
picture”?
 What are their dreams/aspirations?
 What do they like most/least about their current role?
 Who do they admire in our organization and why?
What areas about their professional / career life would
they like to most change in the future?

Source: www.quintcareers.com/SWOT_sample.html
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SWOT Analysis Worksheet

STRENGTHS: WEAKNESSES:
What do they do well? What could they improve?
What do others see as their strengths? Where do they have fewer resources than
others?

OPPORTUNITIES: THREATS:
What trends could they benefit from? What trends could harm them?
How could they turn a strength into an What is the competition doing?
opportunity? What threats expose their weaknesses?

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