BUILDING A PROGRAM
FROM SCRATCH
2005-2009
MIKE MACERANKA
The first kickoff SEGERSTROM HIGH SCHOOL
JV 2005 SANTA ANA, CA Varsity Football
segerstromfootball@[Link] 2006
(714) 241-5081
Who am I
Mike Maceranka
• In 2005 I had the unique opportunity to start the Segerstrom High School
Football Program. Our school opened in 2005 with freshmen and
sophomores. I was hired in February of 2005 and had to order everything
football related and build the weight room.
• The following Power Point describes the steps I went through in creating our
Program.
• We just finished our 3rd year of Varsity football and had our first winning
season (6-4) and made our first appearance in the CIF Playoffs (37-40
loss). This was our first four year graduating class. Our Freshmen went 10-0
and our JV finished 9-1. Both were League Champions.
• Our varsity team finished the season ranked 3rd in the county in rushing and
5th in scoring out of 73 schools.
WEBSITE
• To gain momentum for our program Description of the program
the development of a team website is Information
imperative. The more visibility we gain • Logo and Uniforms
through the website will increase the • Meetings
excitement level of parents and future • Goals and Vision
players of the • Announcements
• 20__ schedule
“______________”football program. • Practice schedules
• Current roster
• This home page will allow the • Opponents’ information
community to follow the developments • Coaches profiles
of the program from the logo, uniform • Game Recaps
design, weight facility and upcoming • Weight Program
• Leader Boards for off
events as well as a countdown to kick
• season testing
off. This will allow the players, parents
and community to keep up with the • Statistics
program and its present players. The • Game by game
following is a description of the web • Email
site: • Season Pictures
• Football record book
• History of “______________” Football
STAFF
• The most important factor in achieving • Staff criteria
• Loyal: All coaches must be intensely loyal to the program,
long-term success is in a stable and administration and fellow coaches. It is important that they
consistent environment. It is the goal realize they are one of the most influential people in the
student-athlete’s lives and it is not to be taken lightly. Coaches
of the “____________” football must lead by example.
program to have coaches who will be
• Committed- All coaches understand what is expected and will
loyal and committed to the program on be at all scheduled meetings and practices. The Head Coach
a year round basis and build the will give each coach a calendar with the months football
scheduled events, meetings and practices.
“________” Family.
• Ambassadors: All coaches represent ____________ football;
therefore, they must always dress in ___________ gear, treat
Staff everyone with respect, and hold themselves to the same
standards which are expected from our players. Do not
• As a head coach I will select a become buddies with players, keep a strong coach/player
relationship.
coaching staff that is knowledgeable,
enthusiastic, industrious, loyal, • Teachers: Coaches are teachers. Great coaches work hard to
create a positive and safe learning environment in which
committed and are ambassadors for athletes feel respected and pushed to succeed in triumph and
the football program. adversity.
• Responsibility will be delegated and • Knowledgeable:
accountability described to help • All coaches will understand team philosophy and techniques.
They must seek to improve the program and game knowledge
assistants know what is expected to through staff interaction and staff development in the off-
improve staff and team performance season.
• No Egos: Coaches must have high integrity and be straight
forward in their interactions with coaches, players, parents and
school staff. Coach your own and we will have better
effectiveness.
FACILITIES
• Weight room
It is important to develop – Wear is it
a plan on how to use –
–
Who uses it
Can you build your own
the current or future – Is there a space or classroom you can use
for football only facility
facilities. As head – What needs to be done to upgrade the
current facility
football coach you must • Practice
– Wear does the team practice?
plan spring, summer – Can field be lined and special lines put in?
and fall practices as – What is the field space protocol in the off
season?
well as weight lifting. • Coaches office
– Is there one?
What needs to be done –
–
Can you get one?
How can you use it with kids?
to improve the – Wear are you going to meet as a team?
– Is there internet access?
facilities? Who shares – Do you have a phone?
them and what is the •
– Can you call long distance? (recruiting)
Storage
protocol? –
–
Where are you going to store equipment?
Do you need to buy a container?
– Do you share it with other sports?
PROGRAM NEEDS
Administrative Tasks Game day
• 20__ game schedule • Uniforms- Game
• Recommend coaches for administration to hire • Down and distance markers
• Begin planning 20__ varsity schedule • Field markers
• Planning of weight facility • Goal post pads
• Create football mailer for incoming students • Training table
• Wireless head sets
Practice
• Football gear-helmets, shoulder pads, etc. •
• Five man pop up sled
• 30 footballs Technology
• Linemen shoot • 2 LCD projector
• Uniforms- practice • 3 TV’s, 4 VCR’s,
• 20 arm shields • 2 DVD/ VCR recorders
• 5 pop up dummies • 3 Mini DV Video camera
• 15 agility bags • DSV Scout Software
• 50 scrimmage vests • End zone Camera System
• 100 small cones • 3 lap top computer
• 8 inch countdown clock • 2 Desk top computers
• 4 kicking tees and blocks • 1 all in one printer/fax/copier
• 1 man pop up sled • 1 copy machine
• 6 10 gallon water jugs
• WaterBoy system
PROGRAM DEVELOPMENT
• Explain who the school is and Example Goals:
what your program is about- • Have over 220 student athletes in the
program by 20__
Example: • Create the best game night atmosphere in
• _____________ is a High School the county
which ___________________.It is • Yearly contenders for the _____league title
the goal of the football program to • Yearly contenders for a CIF playoff berth
build our tradition through the • Play an exciting, well-disciplined brand of
football
development of team unity, • Work closely with the Lutheran South staff
discipline, responsibility, academic and administration to help student-athletes
progress, visibility in the succeed in the classroom and in their lives
community, and “____________” • Increase public visibility and support
Pride. Through well-organized • Establish and maintain tradition
practices, meetings, community • Belief in “______________” Football
service and off-season training, • Parental support
our players will become a TEAM • Promote Staff and Team Unity
and will take these characteristics • Promote School wide Pride in all
into their lives outside of football “______________”sports and activities
MOTTO/CHARACTER
DEVELOPMENT
Your Motto can be We Use TRLCC
the basis of – Trust
character – Respect
development for – Loyalty
– Commitment
your team. Choose
– Communication
things you believe
in and they will It is on our Helmet and it
relate to every is our team break, and
aspect of the it works on and off the
field.
Program.
FIRST YEAR PLAN FOR
SUCCESS
Spring 20__ Fall 20__
• Meet with the Athletics Director and Administration • Preseason camp
to discuss the football program • Inter-squad scrimmage
• Develop positive relationships with school staff and • Scrimmage
administration • Continuously improve and become a successful
• Interview and select a coaching staff football program
• Help plan and design weight room facility • Weekly Game recaps posted on the net
• Begin process of ordering weight equipment along • Be Proud to be at “______________”
with the Athletics Director • Bi-weekly Pigskin Club meetings
• Evaluate needs for next year (sleds, shoots, VCR’s,
TV’s, head phones, etc.)
• Recruit players through Open Houses mailers and Post-season 20__
sign up sheets • Banquet
• Football program status monthly meetings • Highlight video
• Teach new staff offensive and defensive systems • Evaluate returning players and hold individual
• Pigskin club meetings and organization meetings
• Strength and conditioning program • Create “______________”Pride Game schedule
• “______________”web site design
Spring/Summer 20__
• Parent information meeting and open house
recruiting
• Spring practices
• Summer strength and conditioning program for
current students
• Passing scrimmages
• Team-building
• Coaches retreat planning
FUNDRAISING
• The following is an outline of SUMMER 2009
the “____________”program • Program ad sales- 75 players x $200 =
fundraising activities for the $15000
first season. These are low • “______________” letter- 75 players x
estimates on everything except $100 = $7500
• Pride Pack Sales- 75 players x $150=
the program advertising sales. $11250- $7500 cost= $3750
I believe we will raise more • Gold Cards- $10000
than is shown. • Total- $36,250
FALL 2009
• This does not include the • Concessions- $7500
football player fee, • Apparel Sales- $4000
transportation, uniforms and • Entertainment books- $4000
summer camp fee.
POST SEASON 2009/2010
• Cookie Dough- 75 players x $50 = $3750
• Lift a thon- $3000
OVER VIEW
• You have the unique task of developing
your own Program. Take what you have
learned throughout your career and
develop a plan.
• There are many ways to start a program.
As long as you are doing what is right for
kids, and creating a structured
environment where TEAM comes first, you
will have a great chance to be successful.
