LASAP, ELYSA JANA M.

PSYC 40033
BSA 1-3 November 8, 2020

ACTIVITY
II. Choose an organization either local or abroad that you admire. Briefly describe your chosen
organization, discussing what goods or services are produced, how many employees it
has, what the structure looks like, and a general overview of how the organization of study
is managed. Explain why you chose that organization.
CHOSEN ORGANIZATION: UNILIVER

Unilever is a British – Dutch multinational consumer goods company mainly located in

London and Rotterdam. Lever Brothers was founded by William Hesketh Lever and is now
Unilever. It is globally renowned business and one of the oldest multinational companies with
400 brands in 190 countries. They have been making goods and providing services for over 120
years. They have 265, 000 employees in over 100 countries which contributes to their success.
They create popular local brands that meets the needs of consumers in the market. Many of
their brands are popular and was being consumed all over the world. With 2.5 Billion people
using their products each day which includes Nutritious foods, Household care essentials,
Indulgent ice cream, Refreshing teas, shampoos, affordable soaps and many more.
It makes products to meet the regular needs of people everywhere
and anticipate the yearnings of their customers and clients and to respond imaginatively and
competitively with branded items and administrations which raise the quality of life. Unilever
have four divisions; Beauty & Personal care, Foods, Refreshment, and Home Care.
Their reason is to form a sustainable living commonplace, they give long
term administrations and highly prioritize long term development. Their brands
realize positive alter through their purpose. Unilever utilize knowledge and development to make
sure their brands performance to the buyer. Their insights and innovation drives them
to expect and act on the patterns forming the industry and the world. Their goal is to rethink long
run of work – more assorted, more comprehensive, exceedingly gifted and high-performing. It
was to create cleanliness commonplace; to reduce work for ladies; to cultivate wellbeing and
contribute to individual allure, that life may be pleasant and fulfilling for
the individuals who utilize their items. They accept that to succeed requires the most
elevated benchmarks of corporate conduct towards the representatives, customers and
the social orders and world in which we live. This is
often Unilever's road to economical, productive development for our commerce and long-
term esteem creation for our shareholders and employees.
Unilever includes a product type divisional organizational structure. The organization is split into
components supported their product focus. The corporate features a division for private care
products and another division for home care products. the subsequent are the most
characteristics of Unilever’s organizational structure: Product type divisions (most significant
feature), Corporate executive teams, and Geographic divisions (least significant feature).
A product type division allows Unilever to manage the event, manufacturing, distribution
and sale of its trade goods. For example, corporate managers use this to match markets or
consumer needs with appropriate products. Unilever maintains the subsequent product type
LASAP, ELYSA JANA M. PSYC 40033
BSA 1-3 November 8, 2020

divisions that includes Personal care Foods, Home Care, and Refreshment. The second
organizational structure was Corporate Executive Teams. Corporate teams are a secondary
characteristic of Unilever’s organizational structure. This structural feature relies on the function
of the business. Unilever creates a team for every department, one for finance and another
team for marketing communications. These teams structure the Unilever Leadership Executive
(ULE) group. Chief Executive Human Resources Research & Development Supply Chain
Refreshment attention North America Home Care Finance Legal Foods Marketing &
Communications are the company executive teams in Unilever’s organizational structure. Lastly,
the least significant feature of the Unilever’s organizational structure was Geographic Divisions.
The corporate uses this structural characteristic to support regional strategies. Every country
differs from others because of the culture and norms. Unilever’s marketing strategies for Europe
are different from strategies applied for Asian goods markets. Also, this corporate structure
feature is employed to investigate the company’s financial performance. Asia/AMET/RUB
(Africa, Middle East, Turkey; Russia, Ukraine, Belarus), and the Americas and Europe are the
subsequent geographic divisions that are maintained in Unilever’s organizational structure.
Unilever built their own strategy to achieve their purpose of making a sustainable living
commonplace. They invested into long term strategy to make their brands beneficial and deliver
growth to the consumers. The business begins with the consumer’s insight and leads them into
brands innovation to create products that is being delivered to the market. Unilever is committed
to the continuous improvement of the way they manage their impacts and their long term goal of
developing a sustainable business.

References:
Young J (2018 September 08), Unilever's Organizational Structure for Product Innovation,
Panmore Institute, Retrieved from: http://panmore.com/unilever-organizational-structure-
product-innovation
Unilever - Company Profile, Information, Business Description, History, Background Information
on Unilever, Reference for Business 2020. Retrieved from
https://www.referenceforbusiness.com/history2/19/Unilever.html
About, Unilever Philippines, Retrieved from https://www.unilever.com.ph/about/