Grade: 12

Unit/Topic Analysis of Text [Types]

Level: HL/SL
Date: 30/8/2021
Duration:
Marks: 20
Name of the Student:

Learning Objectives: To showcase use of authorial choices and their effect on

the audience

Skills Addressed: Analytical skills, Communication, Organisation

Please add the text that you are analysing

Q1. Identify 5 persuasive techniques/authorial choices used in the text and their effect on the
audience. Marks 15
Feature/Technique Example/Evidence Effect

Color Scheme
Physical attribute
Breaking stereotypes
regarding women
The different and wide variety This poster's color palette is
of colors like blue, yellow and instantly recognizable and
red in the picture. almost screams out American
patriotism: blue, white, and
red. Because America was in
the midst of a war at the time,
any and all public support was
required. A campaign started
to get more women into the
employment in order to assist
the country. The red and
white headband, as well as the
brilliant blue shirt, are
extremely patriotic pieces of
apparel.
The physical attributes of the Despite the fact that women's
woman depicted in the poster fashion at the period consisted
specifically focusing on the mainly of dresses and/or
eyebrows and the physical skirts, the ladies are shown
attire of the women. wearing a blue-collared shirt,
a working-class symbol.
Although handkerchiefs were
not often utilized as
sweatbands by women, the
statistic demonstrated that
they, too, are not bound by
fashion norms. Ads like this
were extremely effective in
attracting women and pushing
them to break the mould.
The poster symbolizes and Rosie's physical
promotes a hard-working characteristics are also
women at a workplace important in presenting a
unique viewpoint on women's
potential. Her signature stance
of flexing her arm
demonstrates her muscles,
which aren't excessively
 muscular but sufficient to
demonstrate strength. Her
face is severe and a little
aggressive, conveying
conviction and strength. Her
facial expression, as well as
the curling of her arm, defied
preconceptions of women as
delicate creatures.
Pathos The dialogue and the It defied social norms and
narrative voice that the demonstrated that women had
women use appeals to the other options. The woman in
sense of emotion to women the poster seems to be a
highly hardworking lady after
everything is said and done. It
demonstrates to the audience
that women are capable of
doing men's occupations.
Hence this feeling appealed to
the sense of emotion of
women around the world.
Speech balloon and shape The speech balloon at the top The poster today is famous
of the poster attracts the around the world by the name
audience’s attention and its of “We can do it” and this
over-arching presence as the phrase has been
heading makes it an important sensationalized throughout
piece of the poster the feminine community as a
symbol for equality.

Q2. What IB concepts does your chosen text make salient or direct connections with? (300 – 350
words) Marks 5

At first sight, “We Can Do It!” seems to be a strong and stunning picture that is readily
relevant to industrial employees of both genders. Bright and strong hues attract the
attention and excite the spectator in a simple and appealing way. Blue, red, and yellow
are rich primary hues that produce a work that is both vibrant and energetic. The blue's
heaviness contrasts with the red and yellow's brightness, giving the impression of
professionalism and industrialism. The dark blue emphasises the border of the
billboard, the woman's clothing, and the form of the conversation bubble. A red polka
dot scarf pulls back the woman's hair, making it both functional and feminine for an
industrial worker. The yellow backdrop contrasts with the blue and pulls the eye in at
first glance, making the poster simple to see from afar, such as across a manufacturing
floor. The piece's lettering is sans serif, simple to read, and characteristic of the era's
painted sign style.

The psychology underlying each hue adds to the piece's overall comprehension. Yellow
inspires feelings of cheerfulness and confidence, and is frequently linked with
optimism and self-esteem. The hue, as shown in the poster backdrop, encourages
employees to be happy in their job. The blue, on the other hand, evokes contemplation
and a sense of serenity (Hill). The combination of the two hues balances the yellow's
bright optimism with the blue's colder tone. The crimson looks as macho and
passionate in a burst of defiance, an odd choice given the scarf is worn by a lady.

Despite its industrial origins, the poster makes strong assertions about femininity,
prescribing, whether intentionally or not, how women should look while working. With
plucked eyebrows, enlarged eyes, curled hair, and high cheekbones, the lady portrayed
is small-framed, white, and groomed to have feminine features. The poster not only
motivates employees to do their duties, but it also prescribes how they should dress
while doing so.