Dear 

Nuengnuch,
 
Thank you for your recent enquiry.
 
We believe Durrants is best to help you save huge amounts of time and run more efficiently. We base
this on 5 key points.
 
1. Human readers:
Durrants uses human readers specialising within the sports sector.  We are the only agency to
dedicate a specific resource that specialises in this area. Amongst others, this morning, monitoring
from Durrants was seen at 10 Premiership Clubs, EUFA, Sport England, the Lawn Tennis
Association, Rugby Football Union and UK Athletics.This means you will never be sent and irrelevant
cutting.
 
2. Customer service:
You will have a named contact within our account management team in the event that you want to
amend your service. Our aim is to provide proactive contact (when necessary) in accordance to the
media issues you are facing. Your Account Manager will undertake a proactive stance with regard to
managing your service. The most common reactive task is to liaise with you in the event that he/she
feels that we are
delivering cuttings on a story that theoretically matches your search brief but it may not be relevant to
receive EVERY cutting on the subject. For example it would not make sense to receive cuttings on
EVERY Leicester City Football Club mention in the media. In turn, if a news story breaks, we will
contact you to ensure that we cover the subject and deliver just the cuttings which will be of use to
you. 
 
3 Range of media:
Durrants monitors 252 TV and radio stations in addition to ALL print and online media.
 
4 Service Levels:
Durrants offers guarantees in our service contracts with regard to accuracy of monitoring
and consistency of delivery. We will not miss the editorial in the press that will be crucial for you.
 
5 Reading list:
Durrants reads more regional newspapers and consumer magazines than any press clipping
agency. www.durrants.co.uk/media .
 
 
I have attached a summary of the service with the associated costs (page 4). I have also attached an
example of the format we use for email and handheld delivery.
 
Finally with regard to setting up new services, we provide the first two weeks of the contract for free.
This allows a period where our editors can ascertain exactly the stories you want and also gauge the
volume of cuttings that fit your budget. The advantage to you is that there is no costs incurred during
this bedding in period.
 
I hope this covers the points we raised last week but if in the meantime I can be of any assistance,
please do not hesitate to contact me.
 
Regards, 
 
Anwer
 
 
Anwer Ismail

Durrants
Discovery House, 28-42 Banner Street, London, EC1Y 8QE 
T: +44 20 7674 0259 - M: +44 7976 127706