INTERNATIONAL

BUSINESS
AND
TRADE
(GROUP ACTIVITY)

MEMBERS:
ANGELICA DIESTA
NISSY NAVALES
RHEA MAE MORTEL NAVALES
DONNA VILLAFUERTE RAMOS
JELYKA GRACENOBRES VILLARAZA

BS ENTREPRENEURSHIP 2A
Activities:

1. Go to the Apple website. What are the international marketing controllable and
uncontrollable variables that affect Apple?
2. According to Cateora, there are various phases of international marketing. Go to Jollibee's
website. In which phase is Jollibee operating now? Defend your answer.
Controllable Variable

 PRICE
Apple product is remarkably high when it comes to their pricing. It is suitable for their
target customers, mostly to the young people. If the product price is low the profit will reduce
and their company brand won't be noticed anymore.

 PROMOTION
Apple focuses on how to differentiate their commercials ads, and printing ads to the
other competitors. Their ads are simply made and focusing into the key features of their
product. Also, their yearly keynote speeches is the big component in apple's promotion.

 PLACE or DISTRIBUTION
Apple has guidelines in choosing of who is allowed to sell or distribute their products to
an authorized store. Their distribution cost is low and they can be able to invest in the other
areas.
Their product distribution are:
*Apple Store
*Online Apple Store and App Store
*AuthoriZed Retailers

 PRODUCT
Apple Inc. creates, manufactures, and sells smartphones, tablets, wearables, and accessories, as
well as several connected services. iPhone, Mac, iPad, Wearables, Home, and Accessories are
among the company's goods. The iPhone is Apple's series of cellphones that run on the iOS
operating system.
UNCONTROLLABLE VARIABLES

 Competition
*Computer Manufacturers
-Dell Technologies
 -Lenovo Group
-HP Inc
-Sony Corp
-ASUSTeK Computer Inc.
*Smartphone Manufacturers
-Samsung
- Huawei
-Xiaomi

 POLITICAL FORCES
-Improving free trade policies
-Stable politics in developed countries
-Trade disputes
-Tax Payments

 ECONOMIC FORCES
-Currency exchange rate
-Inflation rate
-Stable economies of developed countries (opportunity)
-Rapid growth of developing countries (opportunity)
- Increasing disposable incomes among target customers (opportunity)

 TECHNOLOGICAL FORCES
-Growing cloud computing demand (opportunity)
-Increasing technological integration in businesses (opportunity)
-Growing mobile market (opportunity)
-Growing technological capabilities of other firms (threat)

 SOCIAL/SOCIOCULTURAL FORCES
-Rising use of mobile access
 -Increasing dependence on digital systems
-International anti-Apple sentiments

 ECOLOGICAL/ENVIRONMENTAL FORCES
-Business sustainability trend (
-Energy efficiency trend