Marketing Strategy

Marketing stratey is the marketing logic by which the firm hopes to create superior customer value and
achieve profitable customer relationships. It involves analysing the total market for Walton RAM, then
dividing the market into the smaller segments, selecting the most promising sectors, and focusing on
serving and satisfying the customers in the these segments. This involves which customers we will serve
(segmentation and targeting) and how we will create value for them (differentiation and positioning).

Segmentation
Segmentation means dividing the total market into the distinct gropus of buyers who have different
needs, characteristics, or behaviors, and who might require separate products or marketing progeams.
Here we dsicuss only about consumer market segmentation. It can be geograpghic, demographic,
psychographic, and behavoiral factors. Geographic: Both Urban and Rural Area across Bangladesh
(World Region in near future). Demographic: Different Computer Users including Entry level
computer users, Novices, Students, Freelancers.

Targeting
Targeting is a process of evaluating each market segment's attractiveness and selecting one or more
segments to inter. We target all the aforementioned segments, that is, different computer users including
entry level user, novices, students, freelancers.

Differentiation
Differentiation is a way of differentiating the comapany's market offering to create superior custoner
value. Here we differentiate Walton RAM. We focus on the low cost of Walton RAM, and after sale
service such as 2 month replacement guarantee, 2 year warranty. We will ensure faster after sale service
by Walton Plazas having every of 492 upalizas and and convenient locations.

Positioninig
Positioning is an approach to occupy a clear, distinctive, and desirable place relative to competing
products in the mind of the target customers. Our value proposition will be More for Less, i.e., giving
more features and qaulity product by capturing low price from customers in return.

Marketing Mix
Marketing Mix refers to a set of controllable tactical marketing tools that a company combines to
promote its brand or product in the market. This is basically 4Ps of Marketing- Product, Price, Place, and
Promotion. Here our our marketing mix strategy will revolve the product of Walton Ram. This deals with
the features and quality of Walton RAM including product levels, pricing strategy, distribution,
promotion etc.

Product
Core Customer Value: Short-Term Data Storage
Anything offered to a market forand
saleFaster
that serves customer needs or wants is called a product. The product
Data Acess
includes variety, quality, design, features, brand name, packing, etc. Service is also a product. Walton
RAM, Random Access Memory generally located on computer motherboard, is a product that is a type of
computer storage that stores the operating system, applcation programs and data in current use. It serves
the need of computer or mobile users to store data for short time and access the data quickly while they
are running thier devices.

Levels of Product

Augmented Product: Two Month Replacement Guarantee, Two Year

Warranty, Faster Atfer Sale Service, Convenient Locations

Actual Product: Differen and Lattest Versions,

Light in Weight, Smaller in Size, Premium Quality,
Easily Fit

Pricing Strategy
Price refers to the amount of money charged for a product, or the value that is given by the customers in
exchange for the benefits of using the product. List price, discouns, allownaces, payment perio, credit
terms. Our product price or Walton RAM will be less compared to that of its competitors.We will follow
Market-Penetration Pricing, i.e., setting s low price for Walton RAM in order to attract a large number of
customers and a large market share. Walton RAM will compite the markert by being Cost Leadership.

Name of RAM Price Difference

Walton RAM DDR4 TK. 2,300

Place (Distribution)
Place indicates the activities of the company that makes the product available to the targeted customers so
that they can easily purcase it to satisfy their needs and wants. This includes distribution channels,
coverage, assortments, locations, inventory, transportation, logistcis. Our distribution channel will be as
follows:

Producer----->Walton Plaza/Retail Store-----> Customer

That is, our Walton RAM will be distributed through Walton Plaza across Bangladesh to our target
customers. We also distribute it through computer serving providers, i.e., different retailers. After
meeting the demand of domestic market, Walton RAM will be exported to various foreign countries. We
will make sure that there will be at least a dealer in every of 492 upazilas. We ensure convenient locations
as each Walton Plaza is located in upazila town.

Promotion
Promotion is a way to communicate the characistics of the product to target customers as well as to
persuade and remind them to buy the pruduct. This includes advertising, personal selling, sales
promotion, public relations etc.

a) Newspaper: We have already advertised in Different newspapers such as Daily Star, Bdnews24,
Independent TV, Prothom Alo etc. including online newpapers. We also ensure

b) Social media like Facebook, Twitter, Instagram, Youtube etc

a) As one of our strategy is to reach all people across Bangladesh, we will launch new advertising
through television and other electronic media by getting the sponsorship of some International Cricket
tournaments of Bangladesh. We will hire our Bangladeshi celebrities in the advertising to attract them.
Video cliefs

Action plan
Action plan deals with how the company implements its marketing plan. Action plan should be adjusted
to the resources, and mission &vision of the company.

a) Newspaper: Daily Star, BD New 24, Indepentent TV, Online TVs

b) Social media like Facebook, Twitter, Instagram, Youtube etc

a) As one of our strategy is to reach all people across Bangladesh, we will launch new advertising through
television and other electronic media by getting the sponsorship of some International Cricket
tournaments of Bangladesh. We will hire our Bangladeshi celebrities in the advertising to attract them.
Conclusion
We have faced many new aspects and dimensions during making the report that can extremely affect a
company's marketing plan or even can destroy the plan in anytime. We have ensured our highest
endeavor toprepare the marketing plan in a more pragmatic and economically realistic manner.So we are
hopeful enough about the success of our marketing plan made forWalton RAM. IfWalton follows this
marketing plan for its RAM, then it can be successful to take place in the market and can be a future
market leade in this regard.