Product Target Produc Channel Channel Level of Distribution

Consum t Member Objectives

er Catego Function
ry
Radio Higher Speciality Gather It is a Selective - A form of distribution
Controlled Middle and Product information selectively sold achieved by screening dealers to
Modelled upper-class (Gathering product in eliminate all but a few in any single
Airplane family consumer which area. Thereby, Target distribution
(Rs. children feedback of the marketing channels will be dedicated to retail
5000+ airplane pricing intermediaries stores placed in malls & gaming
/unit) & quality) have a good zones for children.
Assume risks share of profit.
Provide for Competition is
buyers payment high and the
of bills market
Develop environment is
persuasive constant.
communication
(Advertising
planes on mall
hoardings &
game zone
areas for
maximising
reach in target
customer
bases)

Small Children Convenie Provide for Volume of Intensive - A form of distribution

Rubber below 12 nce storage product sales aimed at having a product available
Balls years Product Assume risks must be high. in every outlet.
(Rs. 20-40 Marketing Therefore,, target distribution
/unit) intermediaries channels can be general stores /
don’t make small toy stores in organized &
much profits. unorganized markets (to maximize
Competition is sales)
low and the
environment is
stagnant.