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Case
Case Analysis
About ARCK Systems
Customers used the servers purchased from Arck to run proprietary enterprise software applications
Decision was taken to purchase Lux Software at 50% above its market capitalization which will help them
Enterprise software market was growing more than the hardware market
2
Merger/ Acquisitions
Contained provisions that provided incentives for engineers and software developers to stay with Arck
3
Similarities in both the companies
Both the companies assigns sales people to dedicated customer territories based on geography and customer industry
Individual salesperson reported to District Managers-> Regional Managers-> Country Head-> EVP
Both companies had relatively wide discretion to set net sales prices for customers
Discounts averaged about 30-40% points off a list price which was similar to Arck’s average
Lux Software and Arck have similar sales dynamics and sales cycle
4
Sales Compensations plans
Top Guns which were the ‘sales club’ for the salespeople
in the top 10% of overall sales
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Sales Compensations plans
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Bryan realized that salespeople were providing high discounts in order to reach accelerator targets
Senior management started receiving hundreds of approval forms which gave them very little time to do
anything else
To ease the pressure, Mynor decided that deals upto $200,000 had only to be approved by the relevant District
Manager
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New Structure
6 months after instituting the $200,000 rule, the approval requests number returned to normal
A financial analyst found out that Lamar Snow made a deal having list price $63mn deal on 85% discount,
costing the company over $25mn
However, Mynor was shocked to see that not just the top performers, 25% of performers in 5th decile left. Even
performers in 7th and 8th decile had started leaving the organization
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