CEC 3 Assignment

Make a presentation on how IMC including Digital Marketing and Social Media
Marketing using different social media platforms like Facebook, YouTube,
Instagram and Twitter are being used effectively by the various IPL franchises
and Star Network to promote IPL 2021 during the COVID times and engage
with their fans. This year the IPL has been divided in to two halves due to
COVID.
Each group should take one of the franchises and evaluate and make
presentation of how effectively the franchise is using IMC including Digital
Marketing and Social Media Marketing using various social media tools to
engage with their supporters to generate interest in the IPL 2021. Which of the
social media platform did they use more and how did they do things differently
that the other franchises?
The group that is taking Star Sports Network should look at how Star Sport
Network is using IMC and Digital Marketing including Social Media Marketing
to promote IPL 2021 and generate interest in the event being played outside
India in the second half and how they did it when the first half was played in
India.
Make a detailed presentation on the above. Please feel free to get in touch
with me on the above.