Then answer the following questions:

 What is design? Why is it important (or not)?

 What is the role of the designer or creative expert within a project?
 What aspects of your job pertain to design?
 What is creativity? How can you get it?
 Design is about creating solution to the problems in the everyday world. Creating visual
concepts to communicate ideas that inspire and inform people. Its important because it
helps us to find the solutions.
  Role of designer is to find solutions to a problem. Research about the problem,
brainstorm the possible solutions and came up with a design.
 Design can be related to creating visual concept which can be used in presentation by an
employee. Create product illustrations and enriching ones website.
 Creativity is looking at the world in a new or different perspective. Finding solution that
one had imagine could work or even possible. You can get it by thinking like a young
mind. By asking all sorts of questions possible.

Question 7
 A comp is a draft of an initial idea presented to a client by a graphic designer.

Its easy to solve a problem that everyone sees but its hard to solve a problem that no one sees.

(well looks nice to hear but not fully true)

Focus on little things. Instead of focusing on selling more think on the part of solving little problems
which will make the buyers buy more. THINK YOUNGER. Questions asked by children. WE SAY SON
THAT’S HOW THE WORLD WORK.

The more we get exposed to something the more we get used to it. But kids but haven’t been
around to get used to these things So they run around and ask these young questions and try to
immediately solve the problem and come up with very interesting solutions and sometimes these
can be better.

Picaso said “Every child is an artist”

Always ask How can we experience the world better?

Design unlocks solutions to our problem.

If you ask early phome users what they want more in their phone. Probably they will answer bigger
key pads. But not the case with the Iphone. Tap into implicit behvaiours attitude behaviour affecting

People. Uncovering the deeper WHY.