Professional Documents
Culture Documents
Example
Author(s): Laura Martin
Source: American Anthropologist, New Series, Vol. 88, No. 2 (Jun., 1986), pp. 418-423
Published by: Wiley on behalf of the American Anthropological Association
Stable URL: http://www.jstor.org/stable/677570 .
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418
data as "nouns" and, although his argu- a conclusion that is inescapable for any
ment implies quite a large inventory, spe- other root as well.
cific numbers are not provided. Hall in- Any sensible case for perceptual varia-
troduces still another context for the ex- tion based on lexical inventory should,
ample, using it in the analysis of cultural therefore, require reference to distinct
categories. "roots" rather than to "words," but this
At approximately the same time, Roger subtlety has escaped most authors.2
Brown's Wordsand Things (1958) ap- Brown, for example, repeatedly refers to
peared, intended as a textbook in the linguistic units such as "verbal expres-
"psychology of language." Here the ex- sion," "phrase," and "word" in a way
ample is associated with Whorf and thor- that underscores the inadequacy of his
oughly recast. Brown claims precisely understanding of Eskimo grammar. His
"three Eskimo words for snow," an asser- assumption that English and "Eskimo"
tion apparently based solely on a drawing are directly comparable, together with his
in Whorf's paper. Psychological and cog- acceptance of pseudo-facts about lexical
nitive issues provide still another context elaboration in an unfamiliar language,
in Brown's discussion of a theory about cause him to construct a complex psycho-
the effectsof lexical categorization on per- cultural argument based on cross-linguis-
ception (cf. Brown and Lenneberg 1954). tic "evidence" related to the example
Brown's discussion illustrates a creep- with not a single item of Eskimo data in
ing carelessness about the actual linguis- support (1958:255). This complete ab-
tic facts of the example; this carelessness sence of data (and of accurate references)
is no less shocking because it has become sets a dangerous precedent because it not
so commonplace. Consider Brown's ap- only prevents direct evaluation of
plication of Zipf's Law to buttress argu- Brown's claims but suggests that such
ments about the relationship between lex- evaluation is unnecessary.
icon and perception. Since Zipf's Law As scholarship in linguistic anthropol-
concerns word length, Brown's hypothe- ogy, this treatment is wholly inadequate.
sis must assume something about the It is particularly unfortunate, then, that
length of his "three" "Eskimo" "snow" this particular treatment was perpetu-
words; his argument stands or falls on the ated and disseminated to a new genera-
assumption that they must be both short tion of students in Carol Eastman's 1975
and frequent. Eskimo words, however, survey of linguistic approaches in anthro-
are the products of an extremely synthetic pology, Aspects of Languageand Culture.
morphology in which all word building is Eastman summarizes the Sapir-Whorf
accomplished by multiple suffixation. hypothesis, which she calls "the world-
Their length is well beyond the limits of view problem," entirely by reference to
Zipf'? calculations. Furthermore, pre- the snow example, quoting Brown's
cisely identical whole "words" are un- "modifications" of Whorf's ideas
likely to recur because the particular (1975:76). Even more striking than the
combination of suffixes used with a distortion of Whorfs writing and think-
"snow" root, or any other, varies by ing, which is implicit in the association of
speaker and situation as well as by syn- him with it, is the powerful influence the
tactic role (Sadock 1980). snow example exerts even on an experi-
A minimal knowledge of Eskimo gram- enced linguistic anthropologist. With
mar would have confirmed the relevance Brown's reference to "three words" only
of these facts to the central hypotheses, six lines away, Eastman still asserts that
and would, moreover, have established "Eskimo languages have many words for
the even more relevant fact that there is snow."
nothing at all peculiar about the behavior Thus is the complexity of the interre-
or distribution of "snow words" in these lations of linguistic structure, cultural be-
languages. The structure of Eskimo havior, and human cognition reduced to
grammar means that the number of "Eskimo words for snow." These and
"words"for snow is literally incalculable, other textbooks have disseminated mis-
interpretations of the example through- their toll. Although awareness of the ex-
out the educated American population ample is largely an artifact of higher ed-
since the late 1950s. Boas's small exam- ucation, the process of its transmission as
ple--ironically, one intended as a caution a folk myth no longer depends on that
against superficial linguistic compari- context. The gradual filtering of the ex-
sons-has transcended its source and be- ample into the educated lay population
come part of academic oral tradition. has established its vitality beyond univer-
Like folk beliefs about English vowels sity walls. Consider a diverse random
(Walker 1970), tenaciously held folk the- sample of recent references: "many
ories about Arctic snow lexicon are not words" in the JournalofAmericanPhotogra-
easily contradicted. Unlike the vowel ex- phy 3:1.19 (March 1984); "fifty" in Lan-
ample, however, this folklorehas not been ford Wilson's 1978 play TheFifth ofJuly;
promulgated by secondary-school teach- "nine" in a trivia encyclopedia called The
ers but by anthropologists and linguists Straight Dope: A Compendiumof Human
who should know better and by professors Knowledge(Chicago Review Press, 1984),
in other fields who first learned it from which includes a droll explanation for the
them. variety: "[Eskimos] have a limited envi-
Textbook references to the example ronment to talk about, so they have to
have reached such proliferation that no make up a lot of words to fill up their con-
complete inventory seems possible, but versations"; a New York Timeseditorial
examination of a representative set re- (February 9, 1984), citing Whorf in ref-
veals several common features: lack or in- erence to a "tribe" distinguishing "one
accuracy of citations; application of the hundred types of snow"; Time'sJuly 1,
example to diverse (and contradictory) 1985, comparison of the Beirut glossary of
theoretical purposes; wholesale reana- descriptive terms for shelling to the Eski-
lysis of the example and its history. Thus, mos' "many" words for snow; and the in-
according to a text on acoustics and evitable local television references to
speech physiology (Borden and Harris "two hundred words" during winter
1980:4f.), the Whorfian hypothesis "was snow forecasts (e.g., WEWS-Cleveland,
based on comparative linguistic data 1984).
which show that languages differ in the How may we account for such remark-
number of terms for such things as color able persistence and ubiquity? No doubt
or snow." Even a recent introductory an- exoticism plays some role. Arctic peoples,
thropology text cites the example as typ- among the most easily recognized ethno-
ical of those upon which Whorf founded graphic populations, remain a poorly
his conclusions about the effects of lin- understood group about whom other easy
guistic categorization on thought (Cole generalizations are routine: they eat only
1982:69). From time to time, linguists raw meat, they give their wives as gifts to
and anthropologists have attempted to strangers, they rub noses instead of kiss-
restore a sensible interpretation and ing, they send their elderly out on ice floes
proper context to the example (e.g., to die. We are prepared to believe almost
Hymes 1967:213; Lyons 1981:306), but anything about such an unfamiliar and
these efforts have probably only suc- peculiar group. (See Hughes [1958] for
ceeded in increasing its visibility. Refer- another example of scholarly misinter-
ences in serious texts are testimony to the pretation of Eskimo culture.)
example's widespread acceptance, but The context of such generalizations is
they are only the most easily traceable of not altogether negative. There is in them
its manifestations. Casual classroom use an element of respect for the creative
is startlingly frequent and much more adaptability of people who live in the al-
often accompanied by apocryphal num- most unimaginably harsh Arctic environ-
bers, which usually range from about a ment. The tendency to inflate the num-
dozen to more than one hundred. bers associated with the snow example is
Even if academic use were suddenly to a reflection of admiration, not simply of
cease, years of carelessness have taken linguistic creativity but of human varia-
bility and survival as well. Taken in this In this twisted form, the snow example
way, a self-evident observation-what is returns to the academic context and is ad-
in our environment is likely to be reflected duced as "proof' that Whorfs ideas were
in our language-has become imbued superficial or lacked insight (cf. Lehman
with exaggerated meaning. Through rep- 1976:267). At a time when Whorfian hy-
etition in print or in lecture, the snow ex- potheses are receiving renewed attention
ample has become cloaked in scholarly among serious scholars whose ap-
importance. Its patina of sophistication proaches to them are of exemplary rigor
reflects on the lecturer who appears to be (e.g., Bloom 1981), it is especially unfor-
in possession of specialized knowledge tunate that the frivolousness of the snow
and impresses any listener to whom close example should continue to be so promi-
attention to the details of language or cul- nent and to obscure the true dimensions
ture may be a novel enterprise. Its of such research problems. Relying in-
"meaning" remains vague but seems gen- creasingly on the dubious value of surveys
erally simple: human beings are very dif- and summaries instead of on original
ferentfrom each other. (Or, depending on sources, even graduate students may
the version of the example that is used never understand that Whorf's work-
and the theoretical matrix in which it is like that of other linguistic anthropolo-
grounded, human beings are much the gists-is not only not primarily con-
same.) cerned with snow words, but not even pri-
Students constantly seek such simplic- marily concerned with vocabulary. Such
ities and are abetted in their quest by misunderstandings are especially hurtful
their teachers. Many facts about Eskimo when they underpin much of the training
languages are fascinating and even aston- given to today's students about the role of
ishing. However, providing the detail, the linguistic investigations in anthropology.
careful reasoning, and the technical so- Certainly, we have little control over
phistication required to draw conclusions the processes of folklorization that can re-
about language or culture or psychology move scholarly statements from their
from those facts is a demanding task. Too rightful context and cause misinterpreta-
often the search for shorthand and sim- tion. However, greater alertness to the
ple-minded ways to talk about the com- dangers inherent in careless disregard for
plexities of language and culture results the essential requirements of responsible
in excessive reliance on inadequately de- scholarship might have prevented the
tailed illustrations. In the case of the sorry evolution of the snow example
snow example, sheer repetition reinforces within our own discipline. Now that we
it, embedding it ever more firmly in folk have its history before us, perhaps it is not
wisdom where it is nearly immune to too late to introduce yet another-and,
challenge. Whenever issues in language, we may hope, final-context for it: the
culture, and thought are raised, a sub- cautionary tale that serves to remind us of
stantial proportion of listeners are unwill- the intellectual protection to be found in
ing to abandon the notion that "It's all the careful use of sources, the clear pres-
just like Eskimos and snow." entation of evidence, and, above all, the
Such a trivialization of the complexity constant evaluation of our assumptions.
inherent in linguistic structures, linguis-
tic behaviors, and the relationships Notes
among them distorts the requirements of
research into these relationships by im- Acknowledgments.An earlierversionof this
plying that counting words is a suitable paperwas presentedat the 1982annualmeet-
method of pursuing such investigations. ing of the AmericanAnthropologicalAssoci-
ation. Since then, many students and col-
It may not be excessive to speculate that, leagueshavecontributednewdata,examples,
through this process, the example has and editorialcomments;althoughindebtedto
come to substantiate for some the bias themall, I owe particularthankstoJill Brody,
that these investigations are either impos- NoraC. England,andVictorGolla.Anyflaws
sible, irrelevant, or unscientific. are,of course,my own responsibility.