MARKET ASPECTS

A. Supply and Demand Analysis

Snack House are often passionate to people who love to eat different food.
Passion alone will not build a successful business. Supply and demand will help all
business in market economy. To make a business successful you need to know the
impact of this to the business.

Supply: The Availability of Snack House

In the business industry, supply simply refers to the number of snack house in a
particular locality. The greater the number of snack house or supply the greater the
competition. As a snack house you want to avoid place with an oversupply of snack house.
When there is too much supply in any business it will drive down prices, making it difficult
for businesses to thrive. The snack house is no exception.

Demand Side: The Customers

Supply doesn't mean anything on its own. You need to consider it in light of demand. In
the snack house, demand is driven by snack house patrons, who provide sales. There's only
an oversupply of snack house if the number exceeds customer demand. For instance, in a
small town where few people spend money eating out, a dozen snack house may exceed the
local demand. But in a large urban center where many people spend a lot of money to eat out
regularly, hundreds of snack house may not be enough to keep up with demand.

a. Competition Analysis
SWOT

Strength
Uniqueness of the foods offered
Affordable Price
Delicious Food
Good Ambiance

Weaknesses
High Debt Burden
Customer Service

Opportunities
New Services
New Products

Threats
Change in taste of the customers
Substitute Products
Socio-Economic Impact